Webbiquity

MARCH 9, 2021

Great web design requires combining traditional marketing wisdom with the latest technology and design trends. Here’s how to mesh established marketing concepts with current tech and design trends to create a great business website. And of course, you’ll want to avoid making common website design mistakes.

Design 286

Design Marketing Websites Industry CMS Mobile Marketing 286

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Details of the Mobile Update: The update will begin on April 21st, 2015 and take a few days to a week. It will only impact queries and search results on mobile devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

markempa

FEBRUARY 6, 2012

Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. “As

Mobile Marketing 120

Mobile Marketing B2B Marketing B2B Paid Search Agency 120

Webbiquity

DECEMBER 27, 2023

Tactics to Improve Your Voice Search Optimization Of course, the basics of SEO still matter, from the technical aspects to writing high-quality content to solid off-page and on-page SEO best practices. Ensure your website is mobile-friendly, with a responsive design that adapts seamlessly to different screen sizes.

Optimization 169

Optimization FAQ Mobile Marketing Keywords 169

Biznology

NOVEMBER 11, 2013

The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Marketing Insider Group

DECEMBER 15, 2011

First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! Step 1: Create a Mobile-Optimized Website.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Lead Ranking 100

EMagine B2B Blog

AUGUST 22, 2019

The more mobile devices proliferated, the easier the argument became. But we shouldn’t get too comfortable, as I believe things are about to change again, including healthcare mobile marketing. on mobile devices (smartphone) exceeds all other devices combined and represents a twelve-fold increase over the past 10 years.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Advertising Mediums 40

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Outbrain

DECEMBER 18, 2019

Thinking of taking your mobile marketing strategy to the next level in 2020? Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). That’s probably a good idea. Go Local, Hyper-Local. Go Local, Hyper-Local.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 355

Resource Management Demand Generation Agencies CMS Development Work Management 355

Marketing Insider Group

JUNE 21, 2011

The answer is Mobile. Our world now includes 5 Billion mobile subscribers! And so must our marketing. Last week I attended the Marketing Profs B2B Marketing Forum where I saw an amazing presentation from my new friend Christina “CK&# Kerley (@CKsays). So it is time to give Mobile it’s due.

Mobile Marketing 100

Mobile Marketing Tactics Marketing Strategy Marketing & Strategy 100

KEO Marketing

DECEMBER 16, 2014

While we have discussed the explosion of mobile quite a bit here recently, much of the focus has been centered on making websites and other online content mobile-friendly. However, there is another critical area where mobile is having a major impact: email campaigns. email marketing keo marketing mobile marketing'

Open Rate 48

Open Rate Mobile Marketing Email Marketing Planning 48

KEO Marketing

DECEMBER 1, 2014

We’ve discussed the growing dominance of mobile here several times recently and have shared some stats and studies illustrating the importance of accommodating mobile users. We assume that by this point, most B2B marketers have caught on to the fact that they must make mobile an important part of their marketing discussions and plans.

Mobile Marketing 48

Mobile Marketing Budget Programs Tools Planning 48

SalesIntel

MAY 16, 2024

If you’re a marketer, you need a way to identify your ideal customer profile (ICP) easily. Most importantly, get those coveted emails and mobile numbers to reach your prospects consistently. Most importantly, get those coveted emails and mobile numbers to reach your prospects consistently. Do you start by revenue?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Websites Bombora Intent Signal 52

Martech

AUGUST 29, 2023

and IDC examines the in-game ad formats most popular with marketers and users. It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year. Dig deeper: In-game advertising: A marketer’s guide Unpopular with users.

Advertisements 82

Advertisements Advertising Mobile Advertising Banner Ads 82

Chris Koch

APRIL 30, 2010

For marketers considering creating mobile device apps, the bar has been set very high. So how are we as marketers supposed to compete with apps like these? Mobile is going to become an important part of our marketing, whether we like it or not. Good mobile apps start somewhere else. From phones to computers.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Martech

DECEMBER 9, 2022

The Salesforce World Tour is not something new, but it’s less familiar than Dreamforce, of course, and arguably Salesforce Connections, the annual conference with a focus on marketing and commerce. Over the course of 2020, we saw a 40% increase in net new digital shoppers according to our Shopping Index. .”

Trends 101

Trends eCommerce Mobile Marketing Terms and Conditions 101

Salesforce Marketing Cloud

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Marketing Insider Group

SEPTEMBER 15, 2011

As an up-and-about professional, there’s likely little need to convince you that mobile is where the current wave of consumer product and behavior innovation is all headed. And this is where we come back to mobile. Mobile Open Up Massive Opportunities to Innovate B2B Practices. The Lateral Evolution of Business Apps.

Mobile Marketing 100

Mobile Marketing B2B Sales Enterprise Management B2B Marketing 100

Biznology

NOVEMBER 17, 2017

In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. One of our favorite set of metrics helps compare mobile usage and desktop usage. Set your course. Like this post?

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Martech

FEBRUARY 6, 2024

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

Marketing Insider Group

MARCH 2, 2023

Continued Emphasis on Interactivity The marketing world sounds a bit like a broken record when it comes to interactivity. Their website is undeniably beautiful and fun to scroll, but it fails Google’s page speed insights test for both desktop and mobile. Of course, Y2K isn’t the only theme to consider. The idea of Web3.0

Design 212

Design Trends Paid Search Agency Lead Scoring 212

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Adobe Experience Cloud Blog

OCTOBER 1, 2013

Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Biznology

SEPTEMBER 3, 2010

If so, you must be all over mobile marketing right now. Instead, check out my first piece for the Rutgers University Center for Management Development , for whom I'll be teaching the opening class of their mini-MBA course on Digital Marketing on September 23. Tags: Internet Marketing mobilemarketing.

Mobile Marketing 80

Mobile Marketing Internet Marketing Class Tagging 80

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. The implication is simple: Mobile video is more engaging and therefore more cost-effective. No Matter How You Slice It, an Ad is an Ad.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

Top Rank Marketing

OCTOBER 25, 2023

Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Technical SEO: Impediments to SEO success are often unseen – site speed, mobile responsiveness, indexing, etc. Link profile: Quality backlinks remain a staple of SEO in B2B marketing.

SEO 119

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 119

Valasys

JUNE 10, 2024

It’s simple math: catering to international audiences can help your e-commerce website reach more customers than would be possible through a purely local marketing effort. Of course, successfully meeting the expectations of foreign customers and successfully converting them is another thing altogether.

Cross-Selling 40

Cross-Selling Bandwidth Mobile Marketing Guidelines 40

Martech

JUNE 4, 2024

So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? This is occurring at the moment that generative AI arrives, promising to boost marketer productivity. This is occurring at the moment that generative AI arrives, promising to boost marketer productivity.

Marketing AI 111

Marketing AI Budget Programs Paid Search Agency Gartner 111

Content Standard

OCTOBER 17, 2015

It’s the age of the mobile device. With Google making constant adjustments to support mobile friendliness and more users than ever using mobile devices to access their favorite media, it’s becoming evident that the future of marketing will fit in the palm of your hand. A Study In Frequency.

Mobile Marketing 40

Mobile Marketing Marketing Analytics Tools Paid Search Agency Guidelines 40

Adobe Experience Cloud Blog

FEBRUARY 5, 2016

Author: Koustubha Deshpande These are exciting times in the mobile app industry. Marketers have never had such an abundance of data and insights available to them–mountains of information to help support strategy and deliver success. In mobile marketing terms, a 360-degree view is all about understanding the people using your app.

Mobile Marketing 48

Mobile Marketing Allocation Thought Leadership Work Management 48

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Salesforce Marketing Cloud

FEBRUARY 17, 2023

The innovations at this year’s Mobile World Congress in Barcelona — February 27 to March 3 — will help businesses remain competitive, no matter what comes next. At the Mobile World Congress, you can learn more about how to get in on the latest communications trends. ¡Vámonos! We’d love to see you!

Mobile Marketing 98

Mobile Marketing Fulfillment Curation Advertising Agencies 98