NetLine

APRIL 14, 2022

For years now, eBooks have been the top dog in terms of user registrations. Simply knowing that eBooks are the most popular content type doesn’t shed light on whether eBook registrations (or any other format) directly correlate with greater buying intent. Now that we’ve established the baseline, we want to share two key observations.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Tiecas

JANUARY 27, 2024

Balancing the use of technical terms to maintain credibility while ensuring clarity for an audience that may include less experienced engineers is a challenge. Those are good top-of-the-funnel stats but won’t help you show marketing’s contributions to revenue.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Seismic

FEBRUARY 8, 2023

It’s no secret that exceptional customer service is a competitive advantage and driver of long-term business growth. For this data to be valuable, leaders need to look beyond operational metrics like average call time and the number of calls in the queue because they don’t exactly correlate to performance.

Work Management 52

Work Management Marketing Management Service Customer Satisfaction 52

Moz

FEBRUARY 21, 2019

Posted by willcritchlow If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Video Transcription.

SERP 54

SERP Correlation Domain Content 54

Seismic

AUGUST 25, 2019

You probably hear the terms ‘sales efficiency’ and ‘sales effectiveness’ tossed around fairly often in the office or on the sales floor, but what do they really mean? A Few Key Stats. In short, effectiveness is the quality of the actions, while efficiency is the speed of the actions.

Efficiency 82

Efficiency Effectiveness Enterprise Management Work Management 82

SmartBug Media

MARCH 13, 2020

If bounce rate doesn’t directly affect your page rankings, why do lower bounce rates correlate to higher rankings? But these stats validate what we were saying earlier: Blog posts tend to have a higher bounce rate when compared to other pages. Is it a blog post using branded terms aimed at those in the evaluation phase?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Sprout Social

JULY 25, 2022

Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. The term refers to the level of influence that these social media creators have on their audiences. Most influencers don’t actually refer to themselves by the term, though. Fair question!

Paid Content 107

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 107

Biznology

NOVEMBER 16, 2015

It’s hard to get real stats on it, the same way that is very hard to collect stats on anything with a social stigma, but if we could test everybody in our workplace with standardized tests on how digitally proficient they are, I suspect that more than half would fail at least a few key parts of it.

Peer-to-peer 80

Peer-to-peer Stats API Correlation 80

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. Webinar Fatigue Isn’t Real Since the back half of 2020, we’ve heard the term, “Webinar Fatigue,” bandied about. We promise you that there are insights and stats within this report that will change how you market in 2023. eBooks represented 33.6%

Demand 52

Demand B2B Webinar Metrics Intent 52

EveryoneSocial

MAY 28, 2019

This first section covers stats around engagement and retention. 77% of employees agree a strong culture allows them to do their best work, 76% see the impact in productivity and efficiency, and another 74% draw a correlation between culture and their ability to serve their customer base ( Eagle Hill Consulting ).

Statistics 81

Statistics Companies Customer Satisfaction Loyalty 81

seo.co

FEBRUARY 3, 2022

Bounce rates, an indication of traffic leaving instead of venturing further into your site, can wreak havoc on your onsite revenue, converting leads and are a terrible signal for search engines who see the bounce rates for searched terms. Dwell Time vs. Bounce Rates. There is an inverse relationship between dwell time and bounce rate.

Dwell 105

Dwell Marketing Websites Mobile Advertising Lead Scoring 105

Hubspot

APRIL 22, 2020

While 30% to 32% Baby Boomers and Gen Xers used the term in searches during the experiment, 56% of Gen Z used it. This correlates with data that shows Gen Z prefers to learn about new things or products through video rather than text, native ads, or other content formats.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Marketing Insider Group

JUNE 5, 2012

These kind of sobering stats led me to ask the question: are marketers becoming digital dinosaurs? Is there a correlation between the low number of marketers who are digital and the low number of marketers who do digital? Earlier this year I asked if there’s a leadership gap in B2B Marketing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Web 2.0 100

DivvyHQ

NOVEMBER 19, 2018

New Content Marketing Technology Trends: 5 Stats Content Managers Should Know. Improving efficiency tends to go hand-in-hand with ROI, because there’s obviously a direct correlation between the two. 63% of marketing influencers are working on implementing the marketing technology they need. Only 19% say they’ve completed it.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Digilant

FEBRUARY 23, 2021

In the simplest of terms, omnichannel marketing is an approach to marketing that addresses each channel’s customer experience – desktop browser, mobile, retail, social media, podcast, and any others you might use – and how customers transition between channels they make purchases. What is Omnichannel Marketing?

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Porch Group Media

SEPTEMBER 10, 2019

A loyalty increase of 7% can boost lifetime profits per customer by as much as 85%, and a loyalty increase of 3% can correlate to a 10% cost reduction ( Brand Keys ). Download our free Customer Experiences eBook, full of great stats, strategies and practical guidelines every marketer needs to know.

Tactics 53

Tactics Trends Loyalty Paid Search Agency 53

Attendify

SEPTEMBER 28, 2019

We realize that event data can be a bit of a nebulous term. Later you’ll have access to stats like: Session registration vs no-shows Number of attendees who slipped out early Walk-up attendees (if you’re accepting them). In a nutshell, the tool allows event pros to correlate session popularity to attendee session engagement.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Webbiquity

AUGUST 23, 2011

Direct and referral traffic are highly correlated. SEO doesn’t produce immediate results, but is crucial over the long term. Patience is a virtue, and persistence is rewarded. Even those early posts may draw significant traffic over time as your blog gains traction.

Traffic 100

Traffic RSS Social Media Social Networks 100

Inbox Insight

SEPTEMBER 18, 2018

This does involve taking something of a gamble in terms of dedicating what may potentially be a lot of effort and marketing spend on one account or prospect – but when it pays off, the correlating ROI is invariably well worth it – as much as 208% as some stats report. What do we mean by Account?

Account Based Marketing 70

Account Based Marketing ABM Planning Demand Generation Agencies 70

Content Marketing Institute

APRIL 23, 2018

But more robust analytics tools are available to provide deeper insights, including solutions that automate common measurement tasks for easier ongoing analysis, as well as those that correlate findings across multiple content platforms. Organize your information for easy reporting. Turning information into actionable insights.

Lead Scoring 106

Lead Scoring Lead Ranking Enterprise Management Template 106

Mass Analytics

JUNE 14, 2023

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. Be aware though that rejecting H0 of the F stat does not mean that every single variable in the equation is significant.

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Onalytica B2B

JULY 19, 2018

Their long-term objective is to remove the abuse of the platform to influence others, in a bid to promote and preserve public safety. Something else we were interested in seeing, is the correlation between % of followers lost and average posting frequency.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

The caution here is to be wary of pouring dollars into short-term, one-off returns and have a deep understanding of what works well organically. Most best practices are taken from correlation of data. Correlation is a recommendation and should be used as a path for inquiry and experimentation…not as a set of rules to follow.

ROI 48

ROI Content Marketing Planning Thought Leadership 48

NetLine

SEPTEMBER 3, 2020

The Real Estate audience, the next closest group in terms of interest, saw large upswings of demand throughout July, especially during the last week of the month. Correlation between COVID consumption and WFH consumption often go hand-in-hand, though it’s certainly not a given, clearly. Still, it is nonetheless surprising.

Work Management 59

Work Management Marketing Management B2B Content 59

Biznology

NOVEMBER 7, 2012

Information, of course, does not “want” anything by itself, and it’s an umbrella term that includes all sorts of items. Being able to tweet and use Facebook on a personal level not always correlate to being active or influential in a corporate social network. A social site may have 99% of lurkers and 0.1%

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Adobe Experience Cloud Blog

JULY 21, 2015

You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? Bad nurture programs act like batch and blast; good nurtures are built for the long-term and take time to realize results. Introducing Marketo Institute.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Outgrow

DECEMBER 27, 2022

Impact of long term remote work on work culture. Do you believe that long-term remote work will have a negative impact on work culture or not? For us to take on that client, That short-term kind of win is not a win. And so you could make some correlations, right? Future applicability of cloud-based SaaS.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Moz

AUGUST 12, 2019

Stats to start with. The following list of stats tells the story of why you want to do anything you can to get the customer to edit a bad review to reflect more positive sentiment: 57 percent of consumers will only use a business if it has four or more stars — ( BrightLocal ) One study showed that ~1.5-star percent to 12.8

Ideal Customer Profiles 62

Ideal Customer Profiles Case Studies Outreach Work Management 62

Sprout Social

NOVEMBER 11, 2019

This boldness seems to correlate with Gen Z’s desire to be heard and express their beliefs. In fact, key stats on Gen Z consumer behavior highlight that influencers are the best way to reach younger customers versus any other marketing channels. Instagram ambassadors. Twitch streamers. The list goes on and on. Challenges?

Paid Search Agency 86

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 86

Valasys

MAY 15, 2020

Thus, on-page engagement bears a direct correlation with improving your organic rankings. Research from Oberlo stats establishes that an average user is likely to spend 88% more time on a website with videos as compared to the one without it. Video content boosts organic SEO and helps marketers cultivate their brand resonance.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Optinmonster

APRIL 23, 2020

A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets , and answer boxes, which we’ll talk about later in this guide). That said, some very reputable people have documented strong correlations to E-A-T and ranking.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Mass Analytics

MARCH 1, 2023

WHY IS CORRELATION CRUCIAL FOR REGRESSION ANALYSIS? Correlation – Also called Pearson’s Coefficient of Correlation – is a key statistic that needs be computed and analyzed as part of the explore phase of the MMM workflow. However, the presence of a correlation does not necessarily mean causality.

Marketing Mix 52

Marketing Mix Lead Ranking Analysis Sample 52

Adobe Experience Cloud Blog

OCTOBER 11, 2012

Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result. These stats can provide a brand with information such as how much traffic the “+1” drove to the site. Here’s a brief overview of what we know and a look at next steps. Improving CTR.

Google 48

Google Allocation CTR Paid Search Agency 48

Inbox Insight

JANUARY 22, 2019

From our previous article: B2B Marketing Plan; Why It All Starts With Market Research we covered the importance of market research to establish: • Market conditions (short & long term) • Your internal capabilities • Your competitor landscape • Your most profitable audience segments. Read more about the B2B research planning process here.

Planning 74

Planning B2B Marketing Marketing Plans B2B 74

Inbox Insight

JANUARY 22, 2019

From our previous article: B2B Marketing Plan; Why It All Starts With Market Research we covered the importance of market research to establish: • Market conditions (short & long term) • Your internal capabilities • Your competitor landscape • Your most profitable audience segments. Read more about the B2B research planning process here.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

Moz

DECEMBER 21, 2020

Takeaway : Having a location within city limits correlates with a good chance of ranking for searches that contain that city’s name. The primary category chosen for the GMB listing is believed to have the most impact on which terms the business ranks for in Google’s local packs. Location within city limits. Keywords in business title.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

Hubspot

APRIL 9, 2015

Below are a few charts and stats to help you understand how the number of blog posts published monthly and in total can affect traffic and leads, depending on company size and business type. For B2C companies, there was a steady positive correlation between the number of posts and traffic. By Company Size. Key Takeaway.

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28