Zoominfo

MARCH 21, 2022

Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. This suggests that many workers are keenly aware of and capitalizing upon their newfound power in today’s candidate-driven labor market.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Onalytica B2B

JULY 19, 2018

As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. Their long-term objective is to remove the abuse of the platform to influence others, in a bid to promote and preserve public safety. It’s been huge. And for what?

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Outbrain

NOVEMBER 26, 2019

You are an Outbrain advertising pro! Second, you need to link your Google Analytics and Google Ads account. Now, down to business: here are three advanced Google Analytics hacks to help you power up your Outbrain Amplify campaigns: Outbrain + Remarketing lists for search ads (RLSA): Increase value from long-tail keyword bids.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Contently

JUNE 29, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. Most hiring software is clunky and inefficient, far behind its equivalents in marketing and sales. Becoming a real media company.

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

LeadSquared

NOVEMBER 27, 2013

Google Plus is important to Google, and what is important to Google must be important to you (unless, of course, you are a badass, and organic search rankings are too cute for you). It must already be an integral part of your digital marketing strategy (hell I know this post is too late). Of course I am joking!

Google 52

Google Lead Scoring Lead Ranking Correlation 52

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. 3) There’s a direct correlation between how hard you work and how successful you are. So we have handpicked the top 10 that we believe are reliable and best in the market.

Enterprise Management 269

Enterprise Management Email Marketing Paid Search Agency Work Management 269

SnapApp

MAY 21, 2019

In part one of this blog series, we looked at the ways marketers can lay the foundation for an effective lead generation strategy. Marketing teams are sometimes too aspirational about their personas.” As you’re building a portfolio of marketing resources, don’t forget to optimize your content with high-intent search terms.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It We shared at the top that John Wanamaker stated a century ago that half of all advertising budgets go to waste.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Breaking down your marketing budget. Sample SEO budget breakdown.

Budget Programs 116

Budget Programs Spending Paid Search Agency Marketing Budget 116

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. Let’s look at a social media landing page examples from Skullcandy.

Landing Pages 121

Landing Pages Social Media Examples Media 121

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Single Grain

APRIL 20, 2023

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Conductor

MAY 20, 2022

This year’s 11th annual C3 brought in over 1,000 attendees, with nearly 300 attending in person, underlining how much we all have missed the magic that happens when like-minded, innovative marketers come together. But in order to get that attention, he underlined how marketers have to put in the work. Give people what they want.

Enterprise Management 105

Enterprise Management SEO Work Management Lead Scoring 105

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. But that’s fine. Um yeah, that’s not happening either.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. But that’s fine. Um yeah, that’s not happening either.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Social media did drive traffic to their posts.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

seo.co

MAY 16, 2021

Do you want higher rankings in the search engines ? If you’re managing your own search engine optimization (SEO) campaign, you need a checklist to make sure you don’t skip any components. Google Search Console. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Valasys

AUGUST 8, 2019

Email Marketing is the use of emails to promote products or services & is an indispensable ingredient of any B2B marketing strategy. According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Steps to Optimize Email Marketing.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Let’s take a look. Sales and Facebook, Only the Interactions Matter.

Social Media 167

Social Media Studies Media Case Studies 167

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. I paid $1.90 Click To Tweet. The result?

Marketing AI 104

Marketing AI Content Forecasting Click Rate 104

seo.co

MARCH 6, 2022

You’re either a digital marketing agency looking for a white label link building service OR. The short answer is yes, if you want to rank higher in search engines. There remains a strong correlation between Google Rankings and total backlinks to a page. Wait, Do I Really Need Link Building? Source: Ahrefs. Accountability.

Link Building 98

Link Building Ad Building Work Management Advertising Agencies 98

Hubspot

JULY 20, 2018

I want to see if there’s any correlation between page speed and performance. Lately, the best part of my day has been figuring out the cool new things I can do in Google Sheets -- which, yes, definitely means I need to get out more, but also means I can share my favorite formulas with you. How to Use Formulas for Google Sheets. Load Time’’!$1:$1000,2,FALSE).

Google 76

Google Marketing Analytics Tools Click Rate Opt-out 76

LeadSquared

APRIL 5, 2016

Does your bid increase if you exclude search partners? Can you elaborate on the Interest Category called In Market? In market segment are people aggressively looking for a product or service as identified by Google. In market segment are people aggressively looking for a product or service as identified by Google.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

chiefmartech

APRIL 7, 2016

The following is a guest post by Seth Ulinski , senior analyst at TBR , talking about the phenomenon of “dark martech” — all the marketing technology that companies build themselves internally. There is no shortage of marketing technology (martech) solutions available to CMOs and their staff today.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Peer-to-peer 40

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Computer Market Research

JULY 10, 2017

Based on our experience of helping manufacturers improve channel partner management in their distribution chain, we have seen firsthand how common practices can deteriorate profitable partnerships , sales and marketing program ROI and gross margins. Channel Partners know how to market themselves. Decentralized ad builders.

Work Management 79

Work Management Marketing Management Advertising Agencies Advertising Channels 79

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? Ever wish you could read minds and understand what users really think about your website or app? This article was months in the making. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

chiefmartech

OCTOBER 30, 2016

I do not believe in marketing “attribution”. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). It embodies everything marketers ever wanted to get out of data! What was it about?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40