Kevin Indig

OCTOBER 30, 2023

The same principle also works for brand combination searches, like “amazon bar soap” It’s a combination of a brand and a generic keyword. The two events seem correlated, but they’re not. The good news : brand combination searches are easy to measure for yourself and against rivals.

Brand Identity 106

Brand Identity Branding CTR API 106

Marketing Insider Group

OCTOBER 20, 2020

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Admit it: we’re tired, stressed and just looking for some relief.

Business 353

Business Work Management Correlation Cable 353

Vision Edge Marketing

FEBRUARY 16, 2021

Perhaps work by PwC provides some insight. Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth. Second test.

Planning 190

Planning Work Management Paid Search Agency Marketing Management 190

Martech

OCTOBER 26, 2023

While overall pricing remains under pressure from these factors, we believe our ongoing improvements to ad targeting and measurement are continuing to drive improved results for advertisers.” The company has depended on AI-powered marketing planning and ad measurement in particular in recent years to drive growth.

Marketing AI 114

Marketing AI Correlation Paid Search Agency Pricing 114

Zoominfo

OCTOBER 13, 2020

Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. At a high-level, our research shows a strong correlation between social following and revenue. The thing is, these companies lack the tools to measure ROI. So, what’s going on here?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Marketing Insider Group

AUGUST 3, 2020

Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. Finds Correlations Between Variables. Let’s say that your marketing team is working on a rebrand for your business, starting with the website design. Here’s how: 1.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Marketing Insider Group

JANUARY 4, 2023

Offline channels have complex operational schedules with significantly longer lead times and are difficult to measure. Both unique challenges make offline marketing a secondary choice to the more agile, lower-risk, easier-to-measure digital channels. Level the playing field with logical measurement. Simple, but not easy.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

Martech

SEPTEMBER 14, 2022

Avoiding correlations to discover real causes. Predictive AI is frequently used to measure likelihood according to a percentage or score. The key to answering this is avoid conclusions based on correlations. Everyone knows that correlation does not imply causation,” said Franca. Where did that number come from?

Marketing AI 106

Marketing AI Correlation Loyalty Paid Search Agency 106

Convince & Convert

MARCH 7, 2024

And what is working and not working? When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. Interestingly, marketing departments have higher adoption rates of AI, suggesting a correlation between AI use and efficiency.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

SmartBug Media

FEBRUARY 23, 2024

Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution. Enter: your scalable and sustainable Marketing Playbook.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

InsightSquared

FEBRUARY 11, 2020

This means not just serving as a repository where reps manually input, store data or run reports, but rather a tool that understands what’s already there, what’s missing and how it all works together—then shares information back. Correlate outcomes. Apply machine learning and other analytics to measure what’s working and what’s not.

CRM 207

CRM Correlation Paid Search Agency User-Generated Content 207

Marketing Insider Group

DECEMBER 9, 2019

You can then leverage this to build upon a strategy that’s already working well. What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. Each piece of your content marketing works to reinforce this message, as well. While 55.6% While 55.6%

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

SmartBug Media

APRIL 23, 2024

Without doing so, marketing teams can quickly find their work out of tune with the firm’s overall goals and initiatives. Bringing It All Together As with any business, marketing teams must constantly work to understand and anticipate the needs of the private equity investment stakeholders that they support.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

Marketing Insider Group

JANUARY 17, 2023

Although, research shows that pages with at least one exact match anchor, or anchor text that matches a topic or keyword exactly, is strongly correlated with more clicks. Internal linking works together with other optimization techniques to improve your site’s ranking. Image Source: Zyppy. Video Source: Philip VanDusen. Rank Keywords.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Biznology

APRIL 6, 2018

But viewing actually varies very little across the work week (17% ±1%). 77% of companies use some kind of analytics to measure video effectiveness. There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. Weekends account for 15% of views.

Trends 158

Trends Video Marketing Correlation Business 158

ANNUITAS

JANUARY 7, 2019

Most of our ANNUITAS Perpetual Demand Generation® work was being requested by C-level and Sales leaders with revenue responsibility – not CMOs, as we had previously suspected – and they are frustrated with Marketing’s performance in and around Demand Generation. They also do not rely on closed/won sales to demonstrate “success.”.

CMO 164

CMO Demand Generation Business Correlation 164

InsightSquared

FEBRUARY 11, 2020

This means not just serving as a repository where reps manually input, store data or run reports, but rather a tool that understands what’s already there, what’s missing and how it all works together—then shares information back. Correlate outcomes. Apply machine learning and other analytics to measure what’s working and what’s not.

CRM 156

CRM Correlation Paid Search Agency User-Generated Content 156

ANNUITAS

AUGUST 30, 2018

In 2012 they released results from an internal study that showed that 80% of CEOs admit they do not trust and are not impressed by the work done by marketers (compared to a 90% approval of the work of CFOs and CIOs). “ Why is marketing hitting their targets while revenue is not growing as expected?

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Nuvi

MARCH 4, 2021

Expressed on a scale of 0 to 1,000, Reputation’s proprietary Reputation Score measures patient sentiment, provider visibility and engagement across nine elements, from star average to review volume. It’s an honor to be recognized for that work and to be ranked as a leader in online reputation.”.

Lead Scoring 40

Lead Scoring Lead Ranking Correlation Conversion 40

Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. Site Speed: Companies with the fastest-loading websites were correlated with better follow-up, delivering 2.5

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Marketing Insider Group

MARCH 28, 2023

Work across channels. Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. Identify patterns, correlations, and trends among the resulting segments. Work across channels. Offer incentives.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

chiefmartech

JANUARY 18, 2022

It correlates inversely with the number of compliance officers on staff, I hypothesize.). But a more interesting correlation Zylo found was this: the more employees in a company expense their own SaaS apps, the greater the utilization rate of SaaS apps in the company overall. respectively. The data doesn’t prove causation.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Biznology

AUGUST 3, 2017

Worse, I still work with B2B clients who not only do not understand the value of digital marketing, but they don’t even understand the value of any marketing at all. After all, if the numbers show that digital marketing is working, why not spend more on it? They don’t spend, so they don’t measure, so they can’t prove they should spend.

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Salesforce Marketing Cloud

MARCH 21, 2022

But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D alone may not be enough. Diversity is about an organization’s demographic makeup, which is more objective and easier to measure. Get to know who is working in the office and remotely. Team Earth has landed.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Brandwatch Marketing

NOVEMBER 8, 2023

TweetReach measures the actual impact and implications of social media discussions. There are those who hate it and claim that its scoring system is completely inaccurate and that trying to interact with them is an impossible mission (a curious thing as they provide interaction-measurement services). Measure what matters.[/bw_banner_cta]

Social Media 98

Social Media Tools Media Lead Scoring 98

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Zoominfo

APRIL 20, 2022

For example, lead-to-close conversion rate measures the average percentage of leads that end up becoming customers. As you develop new KPIs, be sure to consider important marketing metrics such as air coverage, volume of MQLs , and ultimately, the correlation between engagement rate and win rate.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Vision Edge Marketing

MARCH 17, 2020

Raul Bhargava and Catherine D’ignazio from MIT define “data literacy as the ability to read, work with, analyze, and argue with data. Most members of the Marketing team can: Conduct and interpret statistical analysis, such as averages, standard deviation, and correlations. How will you measure your team’s data literacy?

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

Convert

APRIL 29, 2022

They help you identify the activities that are working (having the desired impact on a specific metric), eliminate those that are not, and if you are lucky, discover new strategies based on the insights gathered along the way. In the era of disruption, they keep marketing at the cutting-edge – because what ‘works’ keeps changing.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Webbiquity

JANUARY 19, 2021

Using advanced software systems, analysis of big data can uncover patterns, correlations, and insights that can inform big business decisions quickly, helping companies stay lean and agile. With over 100 million subscribers, they have plenty of data to work with. These massive volumes of data are incredibly useful. Precision medicine.

Marketing AI 284

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

Biznology

OCTOBER 17, 2018

If you’re not measuring it, it doesn’t matter. And if you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working. Finally, you’ll want to find ways to correlate your activities across various channels. But only if you’re reading it regularly.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Marketing Insider Group

JULY 22, 2020

Accurately measuring the ROI for ABM — or pretty much any marketing strategy — has always been an incredible challenge for businesses of all shapes and sizes. Target account reach helps you understand where your ABM efforts are producing the greatest returns by measuring the percentage of key decision-makers engaged.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Brandwatch Marketing

JUNE 15, 2022

TweetReach measures the actual impact and implications of social media discussions. There are those who hate it and claim that its scoring system is completely inaccurate and that trying to interact with them is an impossible mission (a curious thing as they provide interaction-measurement services). Measure what matters.[/bw_banner_cta].

Social Media 144

Social Media Tools Media Lead Scoring 144

Binary Demand

FEBRUARY 23, 2024

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Champion Communications

FEBRUARY 8, 2023

Revealingly, 49% of the CEOs admitted that their main PR priority is raising their personal profile. The misalignment works both ways. To overcome this issue, CMOs need to think beyond the antiquated means of measuring and evaluating a PR campaign, such as share of voice, number of clippings, and audience reach.

PR 62

PR Research B2B CMO 62