Marketing Insider Group

JUNE 1, 2015

At NewsCred , our team found that increasing our posting cadence from 6 pieces of content weekly (1 original, 5 licensed) to 10 pieces of content weekly (5 original, 5 licensed) increased our unique visitors almost 50%. . Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Salesforce Marketing Cloud

MAY 2, 2024

So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

Training 52

Training Lead Ranking Paid Search Agency Business 52

Martech

OCTOBER 22, 2021

Some vendors license data from point solutions or ISPs, due to Google’s restrictions on scraped data in its terms of use and the percentage of search results that are “keyword (not provided).” Vendors source this data differently, however. Other vendors develop and manage a proprietary database of keyword terms.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

Anteriad

JANUARY 20, 2023

One of the findings in our recent state of data and technology report is that there is a correlation between a comprehensive marketing data strategy and the level of perceived complexity in the marketing stack. See what data is old, unnecessary and out of license. It’s best practice to audit your data quarterly.

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

EveryoneSocial

MARCH 1, 2022

In fact, 77% of employees say a strong culture allows them to do their best work, and 74% draw a correlation between culture and their ability to serve their customer base. Employees who participate in a social-sharing program are also more likely to feel empowered and remain at the organization. Create private groups.

Budget Programs 97

Budget Programs Work Management Peer-to-peer Social Media 97

The Customer

JUNE 1, 2021

As to sports bets, sports-fan loyalty correlates very highly with TV viewership and purchase of licensed merchandise, but not with the over-under of final scores. Rely on your “loyalty” gut. Just avoid IPOs proffered by “the people who introduced badminton to Devil’s Island.” Just saying. Thought I’d say that too.

Loyalty 52

Loyalty Merchandising PR Correlation 52

Martech

SEPTEMBER 28, 2021

Every identity resolution vendor profiled in this report maintains a proprietary identity graph or database that houses all the known identifiers that correlate with individual consumers. Addressability is another factor that can help marketers measure their match accuracy by assessing the number of consumers that can actually be contacted.

Marketing Automation Services 118

Marketing Automation Services Privacy Enterprise Management Work Management 118

Martech Advisor

DECEMBER 18, 2019

In the next year, more and more Millennials and Gen Z will age into civic processes, like getting driver’s licenses, getting married, voting, paying taxes, and all the other things that come with adulthood. Here are a few of my predictions. Mobile Website Traffic Will Rise By 8%. You love dogs, so you sign up.

Marketing Budget 57

Marketing Budget Advertising Agencies Paid Search Agency Mobile Advertising 57

markempa

MARCH 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. correlated directly to growth rates. correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Capstone Insights

SEPTEMBER 12, 2018

Track the number of customer kickoff calls conducted by Account Management compared to the number of software licenses sold and logins completed. Are customers leveraging this information, and, if so, how does this correlate to their product usage behavior changing? Renewal Management. Technical Support.

Work Management 40

Work Management Marketing Management Ad Building Paid Search Agency 40

markempa

JANUARY 25, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

SalesIntel

JANUARY 10, 2024

This allows them to pressure you into repurchasing their license with the threat of deleting your data or facing legal action. These tools go beyond basic segmentation, offering advanced analytics, machine learning, and AI-driven algorithms that discern nuanced patterns and correlations within each segment.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They sell per seat licenses but they also have a free version in the spirit of Web 2.0 Finally, an effective learning tool that allows you to better engage, track the engagement, correlate progress to training, and measure ROI. InsideView also tells you who you are connected to in Facebook or LinkedIn.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Heinz Marketing

AUGUST 3, 2020

And they had committed to social selling in a huge way and bought like 15,000 LinkedIn Sales Navigator licenses because they had done all the studies to understand the impact that had on pipeline and performance, ability to make quota, the speed of the deals, the size of the deals. We’re seeing that on the sales side.

Sales Management 119

Sales Management Top of Funnel Paid Search Agency Lead Ranking 119

Blue Flame Thinking

NOVEMBER 15, 2023

Adobe’s Generative AI Image Fill Tool – available now Shutterstock’s partnership with OpenAI and image generation features – available now Note: Shutterstock owns the image and you license it. This requires careful thought and post-production work. Midjourney is still to be determined.

Marketing AI 77

Marketing AI Paid Search Agency Companies Long Tail Marketing 77

GrowPowerful

DECEMBER 1, 2022

Take a hard look at the numbers of licenses in your marketing tech (MarTech) stack. Zoom, LinkedIn Sales Navigator, Zoom Info, Apollo and others that charge per license may have people not assigned to licenses, but you’re still being billed for “ghost accounts”. Kill all the Google Ads “experiments”, expensive LinkedIn ads, etc.

Paid Search Agency 59

Paid Search Agency Planning Contingency Planning Advertising Agencies 59

ClearVoice

DECEMBER 19, 2023

Consider factors such as licensing fees, implementation costs, and potential ROI. Analyze trends, track engagement patterns, and correlate data points to draw meaningful conclusions. Cost-Benefit Analysis While investing in ABM tools is an essential step, it’s equally important to conduct a thorough cost-benefit analysis.

Marketing Automation Services 52

Marketing Automation Services Account Based Marketing ABM Optimization 52

thePoint

MAY 25, 2018

They just don’t have the detailed experience in the market to correlate the content and media options into metrics. You just have to decide between one of two approaches: You purchase/license SAAS (Software as a Service)-type tools yourself. Programmatic Marketing expertise and execution.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Martech Advisor

SEPTEMBER 16, 2019

If you have Tableau, Spotfire, or a similar business intelligence dashboard, you can integrate your CRM data into that tool to correlate it with your sales data in a single view. Or are you trying to make a case for licensing another piece of software to enable more sophisticated experiences powered by machine learning and AI?

Lead Ranking 67

Lead Ranking CRM Sales Qualified Leads Lead Scoring 67

Martech

AUGUST 21, 2023

Its AI has mapped more than a quarter-trillion cultural correlations. Also, Qloo has developed a non-technical self-serve interface to the AI aimed at marketers and is much more cost-effective per seat than high-volume API licensing of the AI. Those domains include music, film, TV, dining, nightlife, fashion, books, travel and tech.

Personalization 98

Personalization Enterprise Management API Curation 98

Single Grain

MAY 31, 2023

Additionally, consider factors like cost, licensing terms and the ability to customize and integrate the platform with your existing workflows. AI algorithms can learn from historical data and identify patterns and indicators that correlate with lead quality and conversion probability.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Circle Studio

AUGUST 4, 2022

It’s a system that understands facts and information about entities from materials shared across the web, as well as from open source and licensed databases. Google’s Knowledge Graph is based on the idea of correlating facts to entities. It has amassed over 500 billion facts about five billion entities.

Google 60

Google B2B Business Ideal Customer Profiles 60

Paul Gillin

JUNE 24, 2010

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. Pitney Bowes was able to correlate savings in call center costs and estimate that the forum more than paid for its first-year costs in just a short time. History and Correlation. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

EMagine B2B Blog

MAY 1, 2019

Merriam-Webster’s definition of healthcare is: “Efforts made to maintain or restore physical, mental, or emotional well-being especially by trained and licensed professionals.” I know my PPC Strategists love having actionable data that helps them correlate digital marketing efforts to real patients purchasing services.

Paid Content 88

Paid Content Marketing Analytics Tools Google Marketing Websites 88

Sharpspring

APRIL 30, 2020

Even more interesting than the number of touchpoints used is that the number of touchpoints correlates directly to a customer’s value: the more touchpoints an individual leveraged, the more money they spent both on an individual purchase and over the course of the study. But does it work for B2B?

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Adobe Experience Cloud Blog

MAY 29, 2015

Engagement metrics (who is viewing which piece of content and for how long) inform virtually every decision this data-driven company makes—from what type of content it produces or licenses from third parties, to how it personalizes the viewing experience and designs its app to keep you tuned in longer.

Demand 48

Demand Marketo Thought Leadership Lead Ranking 48

Hubspot

AUGUST 19, 2016

They found little correlation between pay and job satisfaction. But that's not license to treat people badly. But this common motivation tactic doesn't actually do much, according to a Harvard Business Review article that detailed the findings of an analysis of 120 years of previous research. 2) Give People Their Time Away.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

Content Marketing Institute

JANUARY 16, 2018

The term refers to a range of technologies that can automatically identify an object, correlate it with other known information about the object, and apply that data to complete a designated task. Give reality a little creative license. ZenithAircraft’s #virtualreality flight demo had lower cost per impression than other content.

Marketing AI 106

Marketing AI Budget Programs Marketing Automation Services Brand Identity 106

Varicent

MARCH 10, 2022

This could be product or licensing revenues, services revenue, training or education revenues, and technical support or product maintenance revenues. It can enable you to capture and correlate information about how your customer buys from you. In many sales organizations, not all revenue is equal.

Planning 52

Planning Enterprise Management Work Management Lead Ranking 52

markempa

MAY 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Content Standard

AUGUST 4, 2015

We also discovered a growing correlation between images depicting travel and posts about strategy development. There are dozens of license-free websites cropping up all over the web that connect original photography to brands. So we threw out all overly animated images from our content roadmap.

Guidelines 40

Guidelines Media Content Budget Programs 40

Online Marketing Institute

DECEMBER 23, 2010

Once sales eventually start to come through the pipeline, a simple set of regression analysis tests will confirm (or discount) the correlation that your micro conversions had on producing an eventual sale. Legal Notices, Licensing, Reprints & Permissions | Privacy Policy | Affiliates b2bmarketing Newsletter problems?

SEO 40

SEO SEM Paid Search Agency B2B 40

Convert

MARCH 21, 2023

ClickHeat ClickHeat by Dugwood (or LabsMedia’s ClickHeat – former name) is an open source heatmap tool released under the GPL license for website user behavior visualization. It’s totally free and similar to other tools and uses JavaScript to track clicks and monitor mouse movement.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

The ROI Guy

DECEMBER 15, 2005

Since the number of administrators and support labor is usually correlated to the number of individual servers, having fewer servers generates proportional administration and support labor savings. Pros: Depending on the age of a legacy system, expensive support and maintenance contracts can be eliminated.

Allocation 40

Allocation ROI Budget Programs Analysis 40

Contently

APRIL 9, 2024

Repurposing blog posts into guest content If one of your long-form content pieces is gaining tremendous traction, double down by repurposing it for another website that correlates with your niche. Additionally, be aware of any licensing agreements or terms of use associated with the original content and ensure compliance when repurposing it.

Content 78

Content Paper Copyright Youtube 78

TrustRadius Marketing

NOVEMBER 2, 2022

. – File transfer . – Remote reboot and reconnect . – Chat . – User management . – Custom branding . – Integration with PSA tools . – Licensed per technician. Power PDF Advanced, Standard and Mac are individual, buy-once-own-forever licenses for desktop or laptop. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Webbiquity

JANUARY 31, 2017

Rather than paying a monthly fee, users pay a one-time $30 licensing fee per site to download and use the current version with updates available free or at a low cost.” Perform trend analyses, regressions, and correlations for statistical understanding. Sample review: “Mint is a simple alternative to Analytics.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100