Digital B2B Marketing

AUGUST 30, 2012

Marketing mix models and attitudinal studies can capture major shifts but they cannot associate those shifts with the smaller tactical decisions made in marketing every day. Consistent Correlation is Your Friend : Is there an increase in ecommerce sales when you launched an insert program driving people to your locations?

ROI 100

ROI Autoresponders Advertising Agencies Correlation 100

Outreach

AUGUST 24, 2021

Since the email open rate reflects how many delivered emails were opened, a high email open rate generally correlates to campaign success. An increased positive response rate has a 33% higher correlation with booked meetings. Ecommerce 15.7% Email open rate. Click-through rate. Business and Finance 21.6% Education 23.4%

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

QuanticMind

JUNE 16, 2020

Now they have competition from eCommerce and service companies across the world, including Europe, China, and other emerging economies. This is really valuable because they can find correlations between seemingly unrelated data sets, unlocking actionable insights that would have otherwise gone undetected. Wrapping Up.

Enterprise Management 57

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 57

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. Currently, just one in five organizations effectively personalize their content at scale. How can you do this?

Organization 105

Organization Personalization Effectiveness Forrester 105

NetLine

DECEMBER 11, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and ecommerce hero features. Despite the fact that our thoughts go immediately to our favorite retail locations, ecommerce will only account for 14.5%

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Atomic Reach

JULY 11, 2023

We use a suite of AI-based insights to track KPIs such as hashtag insights, content impact by channel, sustained follower growth rate, sustained engagement rate, and correlation of your web traffic with influencer content. Based on campaign performance, we recommend mid-flight optimizations to bring your results in alignment with your goals.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Metadata

JULY 21, 2022

Fashion Auto Ecommerce B2B. In fact, one HubSpot study finds that LinkedIn ads drive a 6.1% Poor sales conversions: A widely cited 2017 CNBC study finds that 65% of viewers skip online video ads. This correlates to low conversion rates for all-video platforms like YouTube. And you can find them on Facebook.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Directive Agency

AUGUST 8, 2017

In fact, one Avanade study found that 61% of B2B buyers look to third-party review sites before approaching a business. Another study done by Clutch found that the quantity of reviews on these sites directly correlates to traffic, noting, “Each additional review added slightly less than 20 monthly views to a company’s profile.”.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

ClickZ

JUNE 29, 2022

We can confidently correlate between our channel performance and bottom-line metrics for digital and physical stores.” Our business still has a very heavy focus on stores. As such, we need to measure the performance effect not just online, but equally offline as well. We’ve built measurement practices to enable that. For life.’.

Advertising Agencies 107

Advertising Agencies Top of Funnel Digital Marketing Funnels Advertising Mediums 107

Sprout Social

JANUARY 2, 2019

As part of Sprout’s #BrandsGetReal study, it was found that 66% of people actually believe it’s “important” for brands to take a stand on current issues. Platforms like Instagram and Facebook have proven to be sales powerhouses in the world of ecommerce. Not so fast.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Hubspot

JANUARY 15, 2019

Because contexts vary so wildly, this is neither good nor bad, though we have seen in consistent studies that fewer form fields usually result in higher conversion rates. Running A/B tests, using form analytics, and running user tests are all correlated with higher form conversion rates and satisfaction with lead generation efforts.

Lead Capture 77

Lead Capture Lead Scoring Lead Ranking Sales Qualified Leads 77

SendX

NOVEMBER 1, 2019

They make it possible for you to retrieve contact data, eCommerce integrations, revenue reports and other things like that in one place. Speaking of eCommerce reports, that would be the differential that both tools have in the market. Besides that, it is one of the most profitable marketing channels. USD for every 1.29 USD you spend.

Tools 31

Tools Deliverability Comparison Pricing 31

Single Grain

APRIL 20, 2023

In this post, we’ll go through six of our inbound marketing case studies to showcase the utility and effectiveness of inbound marketing tactics and strategy — and hopefully inspire your own strategy. This was a prime example of how correlated and diversified content worked together to improve rankability.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Hubspot

JANUARY 31, 2017

It’s the interdisciplinary study of the mind and its processes, pulling from the foundations of philosophy, psychology, linguistics, anthropology, and neuroscience. However, others see bots’ ability to understand human language as a basic application of AI. Cognitive Science. Data Mining. Deep Learning.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Martech

AUGUST 10, 2023

Find out how to optimize your posting schedule with the following case studies and best practices. We looked at multiple studies and real-world client experiences in various B2B, B2C and ecommerce domains and found the magic number for blog post frequency: 2-4 times a week.

Optimization 95

Optimization Burn Rate Enterprise Management Case Studies 95

Hubspot

APRIL 3, 2013

This tactic is particularly popular with savvy ecommerce shops, too -- ModCloth, for instance, frequently sends me emails letting me know that an item I like is so popular, it's almost out of stock. "Oh I don't know what this says about human nature, but there's an undeniable correlation between page views and negativity.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Martech

JULY 5, 2022

I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Does adding personal data to each message correlate with higher clicks to your landing page, more conversion or whatever success metric you have chosen? Test each tactic.

Email Marketing 119

Email Marketing Planning Paid Search Agency Landing Pages 119

Convert

JANUARY 24, 2023

What does this look like for ecommerce sites? According to Louis Smith, Ecommerce SEO Consultant, in a LinkedIn Post , there’s a wrong way to look at Shopify navigation that poorly matches your customer’s intent. Mega menus and filters are big pluses for the user experience on high catalog ecommerce sites.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

Convert

MARCH 21, 2023

Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. Highlight Friction Points Until you study user behavior on your website or app, there’s no way for you to know for sure that users are interacting with it the way you intended. Here’s how: 1.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

JANUARY 15, 2021

This tactic is particularly popular with savvy ecommerce shops, too -- ModCloth, for instance, frequently sends me emails letting me know that an item I like is so popular, it's almost out of stock. "Oh I don't know what this says about human nature, but there's an undeniable correlation between page views and negativity.

Sales Management 101

Sales Management Paid Search Agency Dwell Buyer Personas 101

Convert

MARCH 2, 2022

But this is a bad long-term strategy given how an NRF study found that 75% of consumers expect free delivery even on products under $50. eCommerce stores are kinda slow by default, due to the sheer volume of pages and products. Faster site speed correlates to better rankings. Use case studies. Don’t skimp on images.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Hubspot

APRIL 8, 2019

For example, suppose you have one website — the Stark Industries corporate site — and five subdirectories, including the Stark Industries blog, careers section, media resources, case studies, and investor relations information. Going back to the ecommerce example, the last goal would be “Arrived at the order confirmation page.”

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Martech

MARCH 9, 2023

We find data everywhere we turn — in our ESPs, automation platforms, CRMs, ecommerce engines. But they can be gamed, too, and they don’t always correlate with conversions. Because the people we email are our prospective and existing customers, we’re tapping into, tracking and measuring our customer base daily.

Open Rate 106

Open Rate Click Rate Paid Search Agency Privacy Protection 106

Convert

MARCH 2, 2022

But this is a bad long-term strategy given how an NRF study found that 75% of consumers expect free delivery even on products under $50. eCommerce stores are kinda slow by default, due to the sheer volume of pages and products. Faster site speed correlates to better rankings. Use case studies. Don’t skimp on images.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

FunnelEnvy

MARCH 7, 2018

As long as they’re available and we’re tracking outcomes, a machine learning model can use exploration to correlate signals (attributes and experiences) to outcomes and exploitation to use the correlations to predict experiences based on expected value. Visitor intent: Accelerate ecommerce integration.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

QuanticMind

JANUARY 8, 2019

Perhaps not surprisingly, studies have shown that consumers tend to gravitate toward interactive content — any content that requires some kind of user participation — more than traditional static content. Interactive Content. And that’s just scratching the surface.

SEM 40

SEM Marketing AI Trends Mobile Advertising 40

Moz

JULY 17, 2019

Luke Carthy — Killer Ecommerce CRO and UX Wins Using A SEO Crawler. However, links are more correllated with long tail searches. Proximity varies greatly when comparing local and organic results — just ask Joy of Sterling Sky, who gets real about fake listings while walking through the findings of a recent study.

Lead Ranking 45

Lead Ranking Lead Scoring SERP Ideal Customer Profiles 45

Hubspot

DECEMBER 3, 2015

Another study conducted jointly by Forbes and Elite Daily mimicked similar findings, and found that 57% of millennials report they will not change their spending habits. And in the ecommerce industry, when one behemoth brand does something the consumers like, most others must follow suit. Millennials Move Towards Mobile.

Mobile Advertising 28

Mobile Advertising eCommerce Amazon Pricing 28

DotDigital

NOVEMBER 16, 2021

By studying your SCV you may learn that your ‘champions’ typically spend $150 more than newly acquired customers. There are clear correlations between a consumers’ sense of security, trust, and their propensity to engage with content and purchase products from a brand. The new single customer view.

Lead Scoring 52

Lead Scoring Lead Ranking Privacy Ideal Customer Profiles 52

Hubspot

AUGUST 10, 2012

3) Show Connection/Correlation. Use data to show the connection or correlation between two things, as HubSpot's Dan Zarrella does in his Science of Presentations research where he highlights the positive correlation between the length of SlideShare presentations and the number of views they accumulate.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

accelerate agency

OCTOBER 27, 2021

Equally, a small ecommerce business with a dedicated following in a particular niche might have thousands of pages. When it comes down to it, SEO is about improving visibility, and that doesn’t always directly correlate to income. Normally, we might define it based on the number of employees. But what other benefits can it have?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Equally, a small ecommerce business with a dedicated following in a particular niche might have thousands of pages. When it comes down to it, SEO is about improving visibility, and that doesn’t always directly correlate to income. Normally, we might define it based on the number of employees. But what other benefits can it have?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Hubspot

JUNE 9, 2016

16) In one social media study, of five industries analyzed (beauty, apparel, big box, electronics, and home goods), only 43% engaged with their consumers via Instagram, despite Instagram's 237% average follower growth rate. 25) There’s little correlation between caption text length and engagement rate on Instagram. ( Source ).

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

seo.co

OCTOBER 25, 2021

In SEO, correlation is often inappropriately tied to causation, which may not always be the case. For example, if you’re running an SEO or PPC campaign on an eCommerce site , your conversion rate will be directly linked to sales, and it’s going to play a massive role in your eventual success. But not when it comes to organic search.

Paid Content 98

Paid Content SEO ROI Lead Ranking 98

SnapApp

OCTOBER 3, 2017

A study by Aberdeen shows that 90 percent of marketers say that lack of sales and marketing alignment keeps them from reaching their marketing objectives. . . . For example, don't rely on a third party tool like Google Analytics (if you are ecommerce), but instead look to the actual sales tool in order to get accurate (updated) data. .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Scoop.it

NOVEMBER 2, 2021

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. They’re also used in eCommerce search engine optimization marketing campaigns to rank products in search engines. What is content marketing? How to brainstorm ideas?

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

Convert

OCTOBER 25, 2022

For instance, the only place that a laundry list of accepted payment methods belongs on your ecommerce site is in the checkout, where it matters to folks who are ready to pay. Kaitlyn Fostey, Director of Ecommerce at Levitate Foundry. Jyoti Malik, Director Of Ecommerce at California Design Den. Subtract elements.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59