ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. Copywriter.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Develop lasting relationships with top-quality copywriters and they’ll become one of your most valuable assets. Limited budget?

Paid Content 106

Paid Content SME Product Tips 106

Biznology

MARCH 31, 2017

Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. SEO copywriting training is no longer a luxury. Publish on LinkedIn more often.

SME 80

SME Ad Building Copywriting Content 80

Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. Need a fresh-eye?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Animalz blog

JULY 16, 2024

Jess: My background is actually in copywriting on the B2C side. Yesterday, I had an interview with an SME. Editor’s note: We’ve lightly edited this interview for clarity and readability. Tim: Can you tell us about your background and how you came to oversee both content and communications at Island?

PR 57

PR Paid Search Agency B2B Thought Leadership Press 57

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. If your ideal provider is a Hedge Fund SME (subject matter. But using these sites can be overwhelming and nonproductive if not approached carefully.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. If your ideal provider is a Hedge Fund SME (subject matter. But using these sites can be overwhelming and nonproductive if not approached carefully.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

SmartBug Media

JUNE 3, 2020

Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. After my news gig, I moved to the copywriting world in 2013 and have continued interviewing people since then. and the SME says something interesting at 3:27 p.m.

SME 90

SME Tips Copywriting Case Studies 90

SmartBug Media

APRIL 12, 2019

, corporate training, real estate software, genetic data analysis, and end-of-life IT asset handling, I’ve had plenty of moments when panic set in and I wondered if I was cut out for the copywriting industry. Here are six of my go-to tips: Tip 1: Do an SME Interview. Slowly but surely, you’ll become the SME! Tip 6: Be Human.

SME 80

SME Paper Content Copywriting 80

Acrolinx

JANUARY 9, 2025

Why technical documentation teams are embracing AI Technical writers need different skills than copywriters or other article writers. SME-to-audience translating Technical writers frequently bridge the gap between subject-matter experts (SMEs) and the end-users of a product. But more on that later!

Marketing AI 52

Marketing AI CMS Development Enterprise Management Work Management 52

BOP Design

JUNE 24, 2019

The Difference Between Copywriting & Content Marketing. First, let’s address the difference between copywriting and content marketing. Copywriting is creating marketing text that explains a particular topic. The primary goal of copywriting is to clearly explain features, benefits, and advantages. Editorial calendar.

Paid Content 84

Paid Content Cost Work Management Planning 84

The Mx Group

MAY 9, 2018

Let’s also assume most of your SMEs aren’t confident in their own copywriting. Not a problem — just pair them up with a copywriter they have confidence in. Even if a SME simply needs support writing snappy social media posts, the level of confidence in the partnership is critical. Give them a structure.

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 91

Paper Promotion SME Content 91

BOP Design

MARCH 17, 2020

In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! Additionally, it streamlines interviews by giving a copywriter time to prepare with questions and gives the SME direction for their topic. Answer Questions.

SME 65

SME Content Trade Show Case Studies 65

SmartBug Media

MARCH 25, 2022

Last year, I found myself ready to pivot from several years as a freelance writer to a full-time copywriter role at a marketing agency. Subject matter expert (SME) client call. After graduating college, I spent the first few years of my 20s teaching English as a foreign language in South Korea and Spain. Editorial Team call.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies SME 98

BOP Design

FEBRUARY 24, 2020

The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In order to accommodate busy SMEs, good writers are willing to schedule calls well in advance and also go with last-minute schedule changes. I’ve learned that successful copywriters don’t just appear.

B2B Marketing 69

B2B Marketing B2B Copywriting SME 69

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. Colorful column charts with callout messages to reinforce critical business points. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

Content Standard

AUGUST 9, 2023

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. Tap into outside SMEs to fuel even more SEO gains.

Marketing AI 98

Marketing AI Lead Ranking Generation Branding 98

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Ambal's Amusings

SEPTEMBER 3, 2009

Bob Bly's CopyWriting Blog. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. Michael Stelzner's WritingWhitePapers Blog. Jonathan Kantor's TheWhitePaperPundit Blog. Jim Lodico's WhitePaperSolution Blog. Sarah Mitchell.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

NOVEMBER 20, 2018

I grew up to become a copywriter with the cold, data-driven heart of a digital marketer. But if you have a master’s in sustainable energy technology and you’re trying to establish yourself as a SME (subject matter expert) in green living, by all means include it. Example #2: A writer who enjoys hot tubbing under the stars.

Work Management 78

Work Management SME Sales Qualified Leads High Quality Lead 78

nDash

NOVEMBER 3, 2021

SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Notes: The prices shown here do NOT include design and layout work. How about the worst?

Top of Funnel 98

Top of Funnel Case Studies Case Study Work Management 98

BOP Design

DECEMBER 26, 2018

You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content. Your marketing team and the content creation specialist (often a copywriter) should be able to address any questions and provide clarification. Prepare for the Interview.

SME 48

SME Content Copywriting Paper 48

Industrial Marketing Today

JUNE 19, 2010

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

SmartBug Media

JANUARY 25, 2023

Speaking of interviews, your initial persona interviews should inform more than just your strategy—they should inform your copywriting and content as well. In addition to the interviews used to craft your buyer personas, you should also conduct regular subject matter expert (SME) interviews.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

SmartBug Media

JULY 16, 2019

Inevitably, you will need to conduct some research and maybe even seek out the help of SMEs within your organization. SME interviews are great for not only tackling the topic at hand, but for writing future content. Even with a decent knowledge of your technical product, topics may come up that go beyond your limited expertise.

Creativity 65

Creativity SME Thought Leadership Buyer Personas 65

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

DivvyHQ

JUNE 8, 2021

Want to be a leader in your industry? One way to do that is by sharing educational content on topics that matter to your followers. This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority. Here's how from guest contributor Jori Hamilton.

Education 139

Education Branding Brand Identity Ad Building 139

DivvyHQ

JANUARY 19, 2023

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

Training 91

Training Content Marketing Content High Quality Lead 91

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Janice King's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

SalesIntel

OCTOBER 17, 2024

Visit My LinkedIn Angela Snyder Copywriter, Content Creator, & Personal Brand Strategist Expertise: Content Creation, Social Media, Branding, Relationship Building, Community & Community Engagement About: Angela is happiest when building relationships, empowering others, and spending time with her puppy. Content is my life.

Enterprise Management 64

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 64

Directive Agency

JULY 26, 2016

Most of the in-house marketers that I have dealt with are generally SME’s (subject matter experts) within the organisation. Focused on effective digital marketing #content marketing consultant #copywriter #creative director #social media advisor #author #rock n’ roller. Get as much value as you can, then move on.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76