Amazon Buys Whole Foods: It's Not About Groceries
Customer Experience Matrix
JUNE 18, 2017
Today, non-network marketers still set budgets, write copy, and select keywords. Simply put, if the networks capture all direct customer interactions and don’t share their data with outsiders, the market for customer data platforms, journey orchestration engines, predictive analytics, content management systems, and other martech mainstays will vanish.