• SNAPAPP  |  THURSDAY, SEPTEMBER 21, 2017
    [Content, Opt-in] How the New York Times Uses Interactive Content
    In 2013, the most popular story published by the New York Times wasn’t a story at all. . In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long. . It certainly speaks to the engagement power of interactive content. The Times has taken note: They’ve made interactive content a regular part of their publishing strategy online. . 7 Examples of Interactive Content from New York Times. .
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 14, 2017
    [Content, Opt-in] Decentralizing Brand Authenticity: How Giant Companies Get Personal
    We’ve also grow up with iconic brands in our homes, on our clothes, and in our favorite entertainment. But as our largest companies continue to grow, audiences have also begun to expect ever more specificity and personalization in their interactions with those businesses. If trust in businesses continues to decline the way it has over the past years, it is more than likely that large-scale businesses are going to feel the brunt of that distrust.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 5, 2017
    [Content, Opt-in] What IKEA and Game of Thrones Taught Us About the Intersection of Brands and Pop Culture
    From the earliest advertisements that separated the serials in magazines to the familiar cereal mascots that broke up Saturday morning cartoons, Americans have, for the most part, come to accept branding as part and parcel of interacting with their favorite entertainment. Perhaps audiences became hungry for unbroken entertainment, or advertising just became too overbearing in traditional media, but the cracks have begun to show in the strained relationship between brands and media.
  • SNAPAPP  |  THURSDAY, AUGUST 31, 2017
    [Content, Opt-in] 43 Execs Explain How Millennials Impact B2B Buying Committees
    To understand and identify the generational differences and impact of those differences on the B2B sales process and buyer’s journey, SnapApp and Heinz Marketing conducted a survey over two weeks in late June 2017. . The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . Content from peers over content from companies.
  • PUREB2B  |  TUESDAY, AUGUST 8, 2017
    [Content, Opt-in] Permission Marketing: Love it or Hate it?
    Furthermore, the introduction of the internet and social media has resulted in ads showing up on our social media feeds and timelines too. Seth Godin found the answer to this consumer dilemma in 1999, as he developed the idea of “permission marketing.” In his book Permission Marketing: Turning Strangers into Friends and Friends into Customers , he defined the term as the type of marketing where you need the consumer’s consent before sending out information.
  • MODERN MARKETING  |  MONDAY, JULY 31, 2017
    [Content, Opt-in] The Customer Is Always Right: Email Marketing Spam Edition
    Typically, this covers everything from ensuring recommended customer acquisition practices are in place, engagement-based segmentation is utilized to monitor for inactivity, and that customers are appropriately removed from mailing lists as activity lapses or unsubscribe requests are received. This triggers a spam complaint to the ISP hosting their mailbox, and can impact reputation to that entire network—even in very small values.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 27, 2017
    [Content, Opt-in] How list management can help drive sales
    In this case, however, conventional wisdom is wrong. In fact, the opposite is often true. While there’s certainly a place for widely distributed, generalized email content (such as newsletters ), your readers often perk up at the specific information they can use. When they receive an email that looks like it contains something relevant to them in particular, they’re more likely to open it, read it and take the action you want them to.
  • PUREB2B  |  SUNDAY, JULY 23, 2017
    [Content, Opt-in] 20 Signup Form Optimization Techniques for More Sales Leads
    There’s a lot of emphasis placed on crafting seamless email sequences, valuable content, and a great landing page. Signup forms play a significant role in conversion optimization. They enable you to gather information about your prospects that you can use to craft personalized content and offers for that prospect. The more smooth the experience is for them, the easier it is to see the value in your offering. Communicate Your Offer in Your Headline.
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Content, Opt-in] What Are the Benefits of Advertising in Account-Based Marketing?
    There are big benefits of using advertising in your account-based marketing campaigns. Still, marketing technology (MarTech) plays a huge role in executing ABM at scale. Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale. Let’s talk about the benefits of advertising in an account-based marketing strategy.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Content, Opt-in] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    And, in this case, “more isn’t merrier”. In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)?
  • CONTENTLY  |  THURSDAY, JUNE 29, 2017
    [Content, Opt-in] Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
    Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process?
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Content, Opt-in] Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
    And in some cases, the cause of drop-off had something to do with the frequency at which we were sending these emails. Step 2: HubSpot generates an RSS email of our latest content. Since we never messed with the existing email subscription in the past, there were seemingly endless opportunities for how the new model might take shape. One of the major themes that surfaced in their responses? 3) Subscribers didn't always feel that the content was relevant to them.
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Content, Opt-in] The History of Spam in Marketing
    Log in online and within a few short minutes you’re sure to be exposed to spam. Whether it’s in your inbox or DMs, it won’t take long for you to be barraged with failed spammy marketing attempts. In spite of Bill Gates’ prediction, the problem of electronic junk mailings and postings certainly hasn’t been solved. The act of sending unsolicited messages in the 20th century was named after “Spam,” a food product that is stereotypically thought of as being disliked by many.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Content, Opt-in] How to Personalize Transactional Emails With Dynamic Content
    According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. With so many emails landing in our inboxes, there needs to be something unique about your emails so that you stand out from the crowd. In fact, you can harness transactional emails to amplify your marketing efforts. In reality, transactional emails have a broader defintion. Personalization in Transactional Emails.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MAY 17, 2017
    [Content, Opt-in] Adapting and Reinventing: Oracle MCE2017 Recap
    At this year’s Oracle Modern Customer Experience conference (MCE17), one theme prevailed (or at least buzzed in the background) throughout the sessions: adapt to survive and never stop reinventing and reassessing. The event featured a fascinating mix of broad strokes keynotes from industry leaders and motivators, as well as some meticulous deep-dive sessions to satisfy the marketing nerds in all of us. In his case, “adapt to survive” takes on a more acute significance.
  • HINGE MARKETING  |  MONDAY, MAY 15, 2017
    [Content, Opt-in] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? We published our findings in a groundbreaking book titled The Visible Expert. Today, I’m going to let you in on a little secret: most of these Visible Experts aren’t much different from the rest of us. In fact, many of them admit that they aren’t the smartest or most knowledgeable people in their fields. What roles in the companies buy your services?
  • MODERN MARKETING  |  MONDAY, MAY 8, 2017
    [Content, Opt-in] Ghosts of Past Email Signups Driving Down Inbox Placement
    The chances would then be good that the user never intends to engage with your content again. “Ghosting” is an issue affecting more and more marketers as users opt into brand communications only to disappear from engagement metrics after an offer is claimed. million ghost accounts in the UK alone. It’s not hard to see an emerging pattern in consumer behavior. If they click to confirm, they can remain opted in.
  • PUREB2B  |  SUNDAY, MAY 7, 2017
    [Content, Opt-in] 7 Creative Ways to Generate More B2B Leads
    So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI in the business. Content Marketing – Everyone’s got a content success story. Here are a few creative strategies that are not as common as the typical lead generation tactics employed by most marketers: Include a CTA in Your Email Signature. Of course, you include CTAs in your emails. Syndicate Your Content.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 2, 2017
    [Content, Opt-in] 4 Ways to Bridge the Gap Between Online and Offline Marketing
    Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. No longer can your marketing be divided into these separate entities, so bridging the gap in online and offline marketing is essential. Deliver Timely, Relevant Offers with Geo-location and Mobile.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Content, Opt-in] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Every once in a while magic happens. Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. He specializes in Web 2.0
  • SHARPSPRING  |  FRIDAY, APRIL 7, 2017
    [Content, Opt-in] 14 Tips for a Hot Video Marketing Strategy
    In 2016, 33% of all online activity was spent watching video. In a recent survey conducted by SharpSpring , 83% of agencies reported they were increasing their video marketing budgets, with 27% claiming a significant increase. If you want your agency to stay a step ahead of the competition, you need to build video into your content marketing strategy and develop a plan that breaks through the clutter. Are you looking to establish yourself as a thought leader in your niche?
  • MODERN MARKETING  |  THURSDAY, APRIL 6, 2017
    [Content, Opt-in] My Email Deliverability Is Awful - Now What?
    Although we all want to live in a world where every email message goes directly to the Inbox, sometimes that isn’t a reality. I speak with many different types of marketers in many different types of situations. We occasionally deal with situations where something goes horribly wrong, and you may find yourself in one of those tough spots. Any score is based on data that may or may not be relevant to your particular program. Content.
  • SNAPAPP  |  MONDAY, APRIL 3, 2017
    [Content, Opt-in] The Ultimate Guide to Interactive Marketing
    Content marketing is all the rage today. Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. This level of interest has grown 5X in the last 5 years to a point where Google Trends has measured the highest level of search interest it can assign, a score of 100 on a 0-100 scale. . . Let it sink in. Truth is: Content marketing needs a makeover. billion is spent annually on content creation. Content loading
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Content, Opt-in] 6 assumptions push marketing gets wrong
    I recently gave a keynote address to the Content Strategy Applied conference in London. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. As I mocked up the visuals, it occurred to me that one in particular would really help people who struggle with a key insight at the core of our book Outside-In Marketing : Why push marketing fails in digital. But digital is an opt-in, lean-in medium.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Content, Opt-in] How to Properly Diagnose a Failed Email Campaign
    ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. If you have a customer list that you’ve grown over time, filled with active subscribers, and ones relevant to your target market, excellent! Build your list organically, with appealing opt-in forms, product giveaways that require sign-ups, landing pages that promote fun newsletters with signing up—there are lots of approaches.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Content, Opt-in] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns. In this blog, I’ll reveal six mobile marketing automation secrets in just six minutes: Secret #1: It All Starts With Customer Intelligence. Can it track in-app user behavior, such as time spent on screen? Localization: Where in the world do they live?
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Content, Opt-in] Let’s Celebrate the 2017 Markie Awards Finalists!
    The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. at Mandalay Bay in Las Vegas. They created visibility into which accounts have the greatest propensity to buy and have implemented Account-Based Marketing (ABM) to target the right individuals and accounts to deliver personally relevant and well-timed messaging. increase in lead volume; 36.7%
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Content, Opt-in] 105 ways to build your email list | Tips, tactics, and best practices
    One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. After all, newbies are in a bit of a catch-22 situation: They can’t start a campaign without addresses, but they’re often so dependent on email that they don’t know how to ask customers to opt in without emailing them. General tips to keep in mind.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 28, 2017
    [Content, Opt-in] 7 golden steps to creating an effective email newsletter
    In the world of email marketing, guess whom your customers’ pal and confidant is? Being informative and relevant is the be-all, end-all in the newsletter realm. If your email looks like a newsletter, but isn’t full of valuable, interesting, educational content, then it isn’t really a newsletter, nor is it a very good friend. But what do people consider valuable content? Let them opt out easily.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Opt-in] The 26 Best WordPress Plugins
    WordPress is far and away the most popular content management system (CMS) for websites. In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. What’s special about this particular plugin for WordPress is that it’s mobile-optimized in a really cool way. Includes Popups and Fly-In boxes that can be triggered based on specific user interactions and customized.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Content, Opt-in] Improve Customer Experience and Email Deliverability With a Preference Center
    It’s a way to collect more information about your subscribers, get to know them better, etc, The concept seems like a no-brainer for marketers whose main goal is to be more relevant to their subscribers. Maybe it’s that one item that always seems to get pushed aside in favor of higher priorities. People know what they want and don’t want to hear about, so let them help you fine-tune the content they’ll be presented.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Content, Opt-in] How Personalization Affects Lead Nurturing
    In today’s digital world, personalization is an integral part of any business’ marketing endeavors, and it’s also one of the biggest trends in marketing. People now expect a level of relevance that goes beyond general interests and target market fit. Pretty much everyone prefers the latter because there’s a much higher chance the content will bring value, as opposed to simply being yet one more piece of irrelevant junk mail.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Opt-in] Seven Best Practices for Building and Growing a Subscriber List
    After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals. In my experience, most companies don’t think the sign-up flow through very well. For example, the promise of a free latte at a global coffee chain might drive massive opt-ins ‒ of people who like free lattes. Invest in time and resources to make it a killer experience from the beginning. If you do it in reverse, the ‘Fire!
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Content, Opt-in] How A CMO Uses Storytelling To Engage Audiences
    In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. Under Jeremy’s guidance, independent marketing teams at each of Peaksware’s four companies TrainingPeaks, TrainHeroic, MakeMusic and Alfred Music continually evolve similar data-driven, content-based, LTV-focused strategies. Duerksen : Storytelling is core to our overall marketing strategy in that we position each brand as an educational resource for our customers.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Content, Opt-in] Interactive Content, Marketing Automation, and the Engagement Economy
    With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way. In the engagement economy, interactive content paired with marketing automation is enabling a two-way conversation that’s highly personalized and relevant, unlike the one-size-fits-all approach that we often see with static content.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Opt-in] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). But how do you ensure your strategy is headed in the right direction? Hopefully, we can help you avoid some of those pitfalls with a closer look at some of the most common mistakes in the world of ABM. Mistake #2: Operating in Silos with a Disjointed Strategy. that are in your database and opted-in.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Opt-in] The 24 Best Email Marketing Tools
    form of digital marketing, there’s no shortage of marketing technology innovation in this area. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. The primary cost of poorly crafted or mis-targeted emails is lost business opportunities, though in extreme cases it can damage a firm’s reputation as well. 5: The 23 Best Content Ideation Tools. #6:
  • ACT-ON  |  WEDNESDAY, JANUARY 25, 2017
    [Content, Opt-in] 5 Ways to Maximize Your Mobile Marketing Strategy
    In fact, people now spend 65 percent of their digital media time on mobile, with the desktop becoming secondary for many digital users. Few mediums in history are as personal, powerful, and disruptive as mobile technology. Here are five powerful strategies to incorporate in your 2017 mobile marketing efforts. The campaign resulted in 5,000 mobile opt-ins. Mobile screen sizes are small in comparison to desktop monitors.
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Content, Opt-in] How to Entice Your Clients to Join the Marketing Automation Party
    You’ve reveled in the magic of automating your agency’s marketing strategies and campaigns because it’s made a world of difference in how you conduct campaigns and measure results, not to mention the fact that you’re continually increasing revenue for your agency. But how in the world do you convince your old-school customers that it’s in their best interest to adopt this newfangled marketing automation (MA) for their organizations?
  • CONTENT STANDARD  |  MONDAY, DECEMBER 19, 2016
    [Content, Opt-in] Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?
    Beacons, along with the broader category of “proximity sensors,” are unique because they can communicate with users in a very specific geographic area. Even if users have the right app installed and nearby beacons are working perfectly, the users still have to need or want whatever content the beacons can deliver. In the retail setting, this might be trickier than you’d think. Users with the MLB.com app can opt in to be tracked by beacons at ballparks.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Opt-in] Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
    According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? But I’m not going to invest in a resource.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Content, Opt-in] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention. That’s where dynamic email comes in. Using an automated marketing platform, marketers can send one-to-one marketing messages to hundreds and thousands of subscribers to drive a measurable uptick in engagement and ROI.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Content, Opt-in] 25 Content Marketing Stats to Guide Your 2017 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. Content loading
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Opt-in] The CMO's Guide to Building an Engaged Customer Community in Four Steps
    Creating relevant and engaging content for your target audience is vital for marketing success. This post reveals how to build and exploit customer engagement, create a targeted opt-in community and, ultimately, monetise your B2B content.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Content, Opt-in] 12 Great Examples That Prove the Power of Repurposing Content
    Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested. Why You Should Repurpose Content. You don’t have to create content day in and day out. How to Choose Content for Repurposing.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Opt-in] The Anatomy of a Lead-Generating Website
    Think about what your website looks like in its current state. In this post, we'll cover the most critical components of a website optimized for lead generation. You'll find useful tips in here whether you're coming from a startup generating leads from scratch, or from a well-established business looking to tighten up your website to increase conversions. Without them, you won't be able to get contact information that your site visitors actually opt in to give you.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Content, Opt-in] Analytics CEO makes a passionate case against marketing attribution
    I have seen the Emperor walking naked for too long, and I wish I could be that naive kid in the crowd. I do not believe in marketing “attribution”. This would allow us to stop giving undeserved credit to the last or first campaign or touchpoint logged in the chosen system of record. In other words, killer fuel for company politics. There is no single, common timeline sheltering all possible initiatives in the vast realm of marketing.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 21, 2016
    [Content, Opt-in] IT buyers are calling for a change in how you market & sell to them on LinkedIn
    In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. But the number one reason that B2B buyers do not connect with a vendor on LinkedIn, and on social media in general, is because they don’t want to receive marketing materials. They want you to work harder to earn their trust and interest before they give you an opt-in and a right to market to them further.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Content, Opt-in] 6 Creative Ways to Bring Experiential Marketing to Your Customer’s Home
    As Pokémon Go was ready to launch in Japan the very same day, the minister took the opportunity to predict that the game’s experiential marketing approach would successfully lure out hikikomori (young, reclusive adolescents who spend most of their time indoors) and otaku (geeks): “Shut-ins and otaku are all out there now playing Pokémon,” said Mr. Aso, “which is doing what psychiatrists couldn’t.” Content-Based Apps.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Content, Opt-in] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    The influence of inbound marketing in today’s digitally-driven world can be hard to fathom. With one in every three people in the world on social media and nearly 4 billion Google searches per day—you’d think marketers that fail to adopt inbound marketing have lost their minds. Although outbound strategies still hold relevance in today’s marketplace, inbound marketing remains the more economical, consistent and transparent philosophy in business advertising.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Content, Opt-in] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    The influence of inbound marketing in today’s digitally-driven world can be hard to fathom. With one in every three people in the world on social media and nearly 4 billion Google searches per day —you’d think marketers that fail to adopt inbound marketing have lost their minds. Although outbound strategies still hold relevance in today’s marketplace, inbound marketing remains the more economical, consistent and transparent philosophy in business advertising.
  • KAPOST  |  MONDAY, OCTOBER 17, 2016
    [Content, Opt-in] Content Operations: Alinging The Enterprise a Single Message
    We also shared this story in a 15-minute webinar, which you can listen to here. We also practice what we preach, and have implemented the Connected Enterprise in our own organization. The solution was to implement an internal, content-focused campaign. Key #1: Create Interesting and Compelling Content. Since technically this wasn’t a new message, we couldn’t launch it like it was: we had to get people to want the content. Advanced Content Marketing
  • CONTENTLY  |  FRIDAY, OCTOBER 14, 2016
    [Content, Opt-in] The One Email Tactic That Publishers Shouldn’t Ignore
    The upsurge in email newsletters has mostly been a positive experience for publishers and readers. It includes exclusive content that I can’t find on a website. In a Wired article from this May, tech journalist Clive Thompson wrote about the intimacy of internet newsletters. As Thompson points out, one of the main benefits of a newsletter is that it’s opt-in, so it doesn’t have to try to grab someone’s attention.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Content, Opt-in] How to Detect, Repair & Profit From Underperforming Content
    As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Is the Content Really Failing? Highly relevant.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Opt-in] What You Gain (and Lose) With Ungated Content
    For a brief time in college, I spent my days working at Gap. They know that if they enter their email address, they’re going to end up in a drip feed (or, worse, a sales call queue) for a product they may not need. Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. The announcement became one of the company’s top posts as it burned up the charts in marketing discussion groups.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Opt-in] Why Your School Should Move Away from Purchased Lists
    So your bought list gets your name in front of some new people. The more effective alternative to buying an email list is enticing prospects to freely choose to joining your email list because they've had a taste of your content and affirmatively decided they want to hear more from you. Or, you can invest your marketing resources and efforts in sending emails to people who may have never heard of you and never given any indication they're specifically interested in your school.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Opt-in] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. Over half of the respondents said they used ad blockers or were planning to install one in the next six months -- certainly not something most brands want to hear, but what's the solution? Absolutely, but it's all in the execution.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Opt-in] Three Myths and Misconceptions About Email Automation
    Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? In fact, they probably already have, and maybe you’re just now waking up to that fact. Part of that refusal is a misunderstanding of cost vs. benefit, and the other part is simply an inability or unwillingness to invest in the necessary infrastructure.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Opt-in] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. To start this movement, we need to pinpoint the thoughts, actions, and ideas that need to be changed – many of them that start with the social media and social selling experts mentioned in part one of this series and below. Don’t get me wrong – gated content is still a must. Where is the relevance in that?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Content, Opt-in] 4 Marketing Lessons I Learned from Being a Mascot
    Being a mascot means more than just sweating in a costume and throwing down slick dance moves. After spending time representing Marketo in high-pressure situations, I’ve learned four important lessons that you can apply to your marketing: 1. You’ll also need to understand who your target audience is and how they might perceive you so that you can ensure you’re sending relevant, engaging campaigns. Share them in the comments below!
  • ACT-ON  |  WEDNESDAY, AUGUST 24, 2016
    [Content, Opt-in] What You Need to Know About Email Feedback Loops
    Working in the email marketing industry I have often heard the term “feedback loop” thrown around casually. What if the recipient opted in? Even if a recipient has previously opted in and/or expressly subscribed to receive your messages, if the user complains, the first thing you should do, as a considerate and legally compliant sender, is remove them from your active sending list and make certain not to mail to the recipient in future sends.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Content, Opt-in] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    With over 16 years of industry experience, Kudaravalli is an expert in creating and implementing best-in-class marketing experiences. We caught up with him to get his insight on the ever-changing intersection of marketing and technology—and how it can empower teams to be data-driven and laser-sharp in execution. In your opinion, how has technology simplified, or complicated, a marketer’s job? Related: 5 Things to Consider before Investing in Marketing Technology.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Opt-in] 18 Tips for Planning a Flawless New Product Launch
    If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 1) Research the space in-depth. What are the leading strategies and tactics in this space? How does your new product fit in? We do this very early on in the product’s life to ensure that everyone involved in the launch is aligned on the messaging.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Content, Opt-in] 40 Brilliant-but-Easy Ways to Build Your Email List
    Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Stage an event — lunch gathering, topic talk, book club or whatever works to get people in the door.
  • ACT-ON  |  WEDNESDAY, JULY 27, 2016
    [Content, Opt-in] 3 Ways to Optimize Your Email Subject Lines
    According to a Radicati study : In 2015, the number of emails sent and received per day was more than 205 billion. In 2015, the number of business emails sent and received per user per day totals 122 emails. That’s a lot of noise and clutter in your customer’s inbox. These email subject lines are selling much the same thing, in much the same way. Because a high open rate usually leads to more engagement, which, in turn, can lead to new business or customer retention.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Content, Opt-in] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. There are three common traps people get tangled up in: They attempt to buy subscribers – by buying an email list. have seen purchased lists catastrophically tank twice in my career. It also gives you the option of customizing what content you send them. We’re all drowning in email.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Content, Opt-in] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? Avoid adding promotional language in the subject line or your email could be flagged as spam.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Content, Opt-in] Rethink Marketing Automation – for the CASL-Compliant Marketer
    If you’re a marketer in Canada or you market to Canada, then you’re more than likely familiar with the rules and regulations of Canada’s Anti-Spam Law (CASL). As a refresher: CASL is a set of regulations that prohibit you from sending commercial electronic messages to those who have not opted to receive them. It does, in the main, encourage the recipient to engage in commercial activity. Your best potential customers will opt in and become leads.
  • ACT-ON  |  TUESDAY, JULY 12, 2016
    [Content, Opt-in] 5 Questions to Ask Before Starting a Newsletter
    Making a move into any new content marketing channel is a big commitment. In some ways, that predictability is almost a drawback with B2B newsletters. As you can see in the CMI/MarketingProfs charts below, 81% of B2Bers currently have a newsletter already. A 60% success rate may not be wild success, but newsletters are ranked higher than even blogs or infographics in terms of their effectiveness. You’ll need the content, the design, and the marketing, of course.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Content, Opt-in] Q&A: The Big Email Marketing Questions Answered
    Author: Dave Chaffey I recently participated in a Marketo webinar on Key Email Trends European Marketers Need to Know (that really all marketers need to know). Because we couldn’t address all the questions in the session, I’ll answer some of the most frequently asked questions in this blog. However, I believe that open rates are still relevant for comparing email effectiveness between recent email sends. Q: What are the best ways to encourage opt-in?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Content, Opt-in] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Mobile marketing is special in that it requires your audience to opt-in and is therefore a great way to communicate with highly engaged buyers. Does your logo display clearly in different resolutions? Is your contact information displayed in the footer?
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Content, Opt-in] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad. In other words, Genius would have to work with brands. Currently, the web annotator functions as a browser extension, meaning it’s purely opt-in.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Opt-in] 8 Lead Generation Ideas for Startups
    Leverage online communities that hand out on social media platforms, not only will they help spread the good word, you can utilize them to gain valuable insights into your target market and the industry in general. Increase the opt-in offers on your website. Make use of content offers that require contact details for users to access them. Other opt-in offers like newsletters and webinars should also be utilized if possible.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Opt-in] 8 Lead Generation Ideas for Startups
    Leverage online communities that hand out on social media platforms, not only will they help spread the good word, you can utilize them to gain valuable insights into your target market and the industry in general. Increase the opt-in offers on your website. Make use of content offers that require contact details for users to access them. Other opt-in offers like newsletters and webinars should also be utilized if possible.
  • ACT-ON  |  FRIDAY, JUNE 3, 2016
    [Content, Opt-in] How a Baker’s Dozen Years Changed Email & Deliverability
    Those of us relics – sorry, “experienced digital marketers”– who have been in the channel since the inception of CAN-SPAM can recall the days when there was no digital regulation and very little communication between the receivers and senders of mail. Most of the people involved in making decisions about this promising new channel were technologists building a brave new world, who didn’t give enough thought to who was gong to live in that world and what they would do there.
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Content, Opt-in] Smart Agency Tips: How to Design Better Websites for Your Clients
    Talented agency marketers embrace the opportunity to gently shepherd clients through the process of creating a great website in a way that makes them feel included, invested, and that sets reasonable expectations regarding timeframes and cost. Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. Where are they placed in relation to their competitors?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Content, Opt-in] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies to use LinkedIn to drive significant revenue for your company: 1. Add Prospective Customers and Share Their Content with Your Network. Having access to the content that they like and share is paramount to having a strong conversation with them. This is especially important to do if your lead is publishing original content on LinkedIn. Because re-promoting their content by sharing it shows your support.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Content, Opt-in] 3 Steps to Bridge the Gap Between Online and Offline Channels
    This may seem like a rather seamless experience, but what you may not realize is that there’s quite a lot going on in the back-end that connects these different channels to deliver that experience. In the example above, website, mobile, in-store, and email were all used—listening and responding to your different actions. To influence the entire customer journey, it’s important to look at entire customer experience across channels, not in silos.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Opt-in] How We Grew Inbound Traffic by 300% in 6 Months
    In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. Our initial goal was to double this number in just 6 months, so by the end of 2015 we would have roughly double the number of users hitting our site, and double the number of users signing up to use our product, Gleam. How much content should you write? Use imagery: visuals break up your content and provide additional color to your content.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [Content, Opt-in] Where Did Your Email Marketing Strategy Lose Its Way?
    Their subject lines are predictable, the content is boring. But if you’re going by branded email marketing strategy, consumers have fallen asleep at the wheel: Sure, they might be receiving tons of email content on a daily basis, but they aren’t reading much of it, especially when it comes from businesses. And in the vast majority of cases, consumers opted in to receive these emails. Some industries fared better than others in terms of engagement.
  • ACT-ON  |  FRIDAY, MAY 13, 2016
    [Content, Opt-in] How to Protect Your Email List Health and Deliverability
    Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. To experience optimal deliverability and conversion, identify and deal with all bounces, greylistings, and typos in your list. In your preference center, ask people who are unsubscribing why they are unsubscribing. Identify people with “Highly Exposed emails” who’ve been involved in cyber security breaches.
  • ACT-ON  |  FRIDAY, MAY 13, 2016
    [Content, Opt-in] How to Protect Your Email List Health and Deliverability
    Unhealthy email addresses lurking in your list directly impact your revenue, by reducing the number of your emails that make it to your subscriber. To experience optimal deliverability and conversion, identify and deal with all bounces, greylistings, and typos in your list. In your preference center, ask people who are unsubscribing why they are unsubscribing. Identify people with “Highly Exposed emails” who’ve been involved in cyber security breaches.
  • ACT-ON  |  FRIDAY, MAY 6, 2016
    [Content, Opt-in] How Email Marketing Campaigns are Like the U.S. Elections
    We are in the middle of an election cycle here in the U.S. It’s been a crazy and unsavory ride so far for the candidates and voters alike, and I’m sure there is more insanity to follow, so as Bette Davis famously said in the 1950 movie All About Eve, “Fasten your seat belts. citizen who has voted in every election I could) – a Limey – from a place where politics are traditionally lively. I have lived in the U.S. and Republicans (opt-out?),
  • ACT-ON  |  FRIDAY, MAY 6, 2016
    [Content, Opt-in] How Email Marketing Campaigns are Like the U.S. Elections
    We are in the middle of an election cycle here in the U.S. It’s been a crazy and unsavory ride so far for the candidates and voters alike, and I’m sure there is more insanity to follow, so as Bette Davis famously said in the 1950 movie All About Eve, “Fasten your seat belts. citizen who has voted in every election I could) – a Limey – from a place where politics are traditionally lively. I have lived in the U.S. and Republicans (opt-out?),
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Content, Opt-in] 5 Email Metrics to Help Diagnose Your Mistakes
    However, in order to truly appreciate the depth of your data, you must know what the most important goals are in every campaign and hold them close to your chest. In pursuit of those goals, it’s always nice to understand what your basic email reporting metrics are telling you, and how their output relates to your campaign distributions. To simplify this, I like to tell people that a successful campaign is really just a good marriage between strategy and relevant data.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Content, Opt-in] 5 Email Metrics to Help Diagnose Your Mistakes
    However, in order to truly appreciate the depth of your data, you must know what the most important goals are in every campaign and hold them close to your chest. In pursuit of those goals, it’s always nice to understand what your basic email reporting metrics are telling you, and how their output relates to your campaign distributions. To simplify this, I like to tell people that a successful campaign is really just a good marriage between strategy and relevant data.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Content, Opt-in] Traditional vs. Predictive Lead Scoring: Hard Math
    Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. When pursuing new business, lead scoring is a pivotal step in creating a list of qualified leads. Organization must determine the key factors that make someone qualified so they can focus upon delivering the right content through promotional channels. Lead scoring is a relevant filter through which to approach growth at your company.
  • MODERN MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Content, Opt-in] 6 Examples of Lead Nurturing Campaigns
    Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. The expectation is that we learn more about our prospects through their actions, which lets marketers provide content that is more in line with their interests and expectations. Sharing relevant, educational content is the heart of this campaign.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Content, Opt-in] B2B Sales Cannot Live on Inbound Alone
    Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. It certainly beats cold calling, and in an ideal world, we’d have so many inbound leads coming through our websites that we have to hire more sales people to deal with them. Content Strategy
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Content, Opt-in] Spring Forward: Jumpstart Your SMS Marketing Campaign
    And while email inboxes can get clogged with spam and unwanted promotions, customers are very careful about opting in to text message updates, which means that your message will reach the right person who is actually interested in your offerings. But simply investing in an SMS marketing program isn’t all it takes to reap the rewards. In the U.S., Website : Include SMS opt-in instructions on your website.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 18, 2016
    [Content, Opt-in] Spring Forward: Jumpstart Your SMS Marketing Campaign
    And while email inboxes can get clogged with spam and unwanted promotions, customers are very careful about opting in to text message updates, which means that your message will reach the right person who is actually interested in your offerings. But simply investing in an SMS marketing program isn’t all it takes to reap the rewards. In the U.S., Website : Include SMS opt-in instructions on your website.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Opt-in] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.
  • LEADERSHIP  |  FRIDAY, MARCH 4, 2016
    [Content, Opt-in] 21 Ways to Maximize Your Lead Generation
    This list infographic from ELIV8 gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Use Opt-In Content Offers. Add Opt-In Forms to Your Website. Adding a simple opt-in form can boost your conversion rates by up to 500%. Use Social Proof in Your Copy. Collect Emails in Your Store.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 19, 2016
    [Content, Opt-in] Mobile Marketing Words To Know
    Whether you just started to get the hang of email marketing, or you became a pro back in the 90’s, you’ll notice mobile marketing is not dramatically different from email marketing. Acquisition Rate: Percentage of respondents who opted in to participate in a mobile initiative/campaign. Note: If the mobile subscriber has not opted in to receive said information, the notification would be considered SPAM. With U.S. consumers spending 2.8
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content, Opt-in] IoT 2016: Top 100 Influencers and Brands
    We have conducted research into IoT on our blog back in 2014 and again in 2015 and it’s interesting to compare this new list to our previous ones. Be sure to follow them to stay up to date on the best content and resources on IoT! We live in a time when a connected kettle can sit on the same network as our telephone, television, baby monitor, washing machine and every light bulb in the house. “In the beginning, the Internet was a thing.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Opt-in] Graymail: Navigating Email Purgatory
    In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. Graymail differs from spam in a few different ways; the mail: Was opted into, which indicates that the recipient wants the email. Provides valuable content that is targeted at the recipient. While you may have been interested in that trade group’s information previously, their communications are no longer relevant or applicable to you.
  • LEADERSHIP  |  FRIDAY, JANUARY 29, 2016
    [Content, Opt-in] Interesting Infographics: 21 Ways to Maximize Your Lead Generation
    This list infographic from from ELIV8 gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Use Opt-In Content Offers. Add Opt-In Forms to Your Website. Adding a simple opt-in form can boost your conversion rates by up to 500%. Use Social Proof in Your Copy. Collect Emails in Your Store.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Content, Opt-in] 30 B2B Social Media Tips for 2016
    In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. This is most often in relation to platforms like Pinterest or Instagram but, in reality, that’s not always the case. In fact, Kristen Vaughn wrote a post right here on KoMarketing outlining the best B2B Instagram accounts.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Content, Opt-in] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication. Maximize assets by sharing content and digital executions across accounts.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 8, 2016
    [Content, Opt-in] Email amassing? 24 more great ideas + 18 content tips
    In our last blog, we helped brainstorm 50 actions you can take to build up a viable list of email addresses for marketing purposes. Here’s another installment with 42 more tips, including pointers that focus on creating relevant and appealing content that will attract and retain subscribers to your email campaigns. Include room in your plan to experiment with new methods to find out what’s effective. Place an opt-in option on your website’s 404 page.
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