Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Image credit: Brian Tromp on Unsplash.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

Opt Intelligence

NOVEMBER 19, 2018

Make the most of it with an opt-in campaign that utilizes third-party sites to generate leads without landing pages on the content your potential leads are already browsing. Target Relevant Content. Your product, service or industry might dictate a lot of your opt-in campaign targeting. Make Opt-In Easy.

Opt-in 40

Opt-in Campaigns Urgency Marketing Sales Qualified Leads 40

Digital B2B Marketing

AUGUST 11, 2011

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Although it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.

Opt-in 100

Opt-in Social Media Opt-out Social Marketing 100

Digital B2B Marketing

AUGUST 11, 2011

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? More importantly, social media is much closer to an opt-in channel than email. Preparing for opt-in marketing requires recognizing your audience is in control. Be Uniquely Valuable.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

ANNUITAS

AUGUST 7, 2014

It could be a few reasons, but most of all, it has to do with relevance of the content. If your Buyer wants and needs the information that you are delivering, they are likely to Engage with it and ask for more (opt-in or provide additional contact information). What matters is the relevance of the content to the buyer above all else.

Relevance 100

Relevance Content Buyer Personas Trade Show 100

The Point

DECEMBER 5, 2023

House lists (customers, leads, and other opted-in contacts) are not immune. As that previous article made clear, emailing to anything but opt-in lists may be at odds with the license agreement of your marketing automation platform (MAP) or email service provider.) How should we approach the campaign differently?”

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Zoominfo

MAY 19, 2020

The name of the relevant statute says it all: the (you) CAN SPAM (Act). Opt-Out Method. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Opt-Outs Must be Honored Within 10 Days. The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

The Point

OCTOBER 11, 2022

Email communication doesn’t have to be 1:1 to be successful, but the more relevant your message, and the more you can connect with the pain points specific to a particular role, the better. I was asked by the team at Demand Gen Report to contribute my views, and those thoughts are republished below. Photo by Brett Jordan on Unsplash.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Salesforce Marketing Cloud

JANUARY 29, 2024

The people on your list have opted in, which means they decided they want to hear more from you via email. I hope you received subsequent emails that felt thoughtful, at a respectful frequency and with content that was relevant to you. It sure can. According to our research , email remains the best way to connect with customers.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Zoominfo

OCTOBER 13, 2023

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. Double opt-in is a two-stage process.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

markempa

APRIL 22, 2013

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals. They, too, wanted to send emails that were relevant and didn’t know where to begin.

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

Martech

FEBRUARY 12, 2024

Automatically created assets (ACAs) are a campaign-level setting that advertisers can opt into. This helps ensure that the generated content is relevant and aligns with users’ search queries. Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. Why we care.

Marketing AI 117

Marketing AI Google Generation Landing Pages 117

Valasys

JULY 26, 2021

To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. This can eventually result in effective and relevant content that promotes customer engagement. How can lead generation happen? Image Source: ventureharbour.com.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year.

Burn Rate 91

Burn Rate Opt-out Opt-in Ad Frequency 91

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Zoominfo

DECEMBER 23, 2020

Personalize content (beyond just adding a first name) and make it relevant 3. Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. Who knew what surprises awaited us in 2020?). Remember: data comes first in a database strategy.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

ClearVoice

MARCH 14, 2024

It helps you tailor your content promotions to specific audience groups, boosting your content’s relevance and engagement. Trends and Innovations in Email Marketing for Content Distribution Keep up with the latest content distribution trends for email marketing to adapt your approach and keep your efforts relevant and effective.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Zoominfo

DECEMBER 16, 2020

When sales and marketing teams traditionally pull lists, they’re still missing important data that’s relevant only to their organization. Has this lead opted out to receiving emails from my organization?”. Let’s start with a reminder: CRMs have a purpose. ZoomInfo is here to change that with our latest release, Salesforce Sync.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

DivvyHQ

MAY 19, 2019

In this article, let’s see whether SMS would be a viable channel for your business, and how you can make your SMS marketing campaigns relevant in 2019. If these benefits sound good to you, let’s learn how to craft effective and relevant campaigns so you’ll be all set to make them a reality for your business.

SMS 68

SMS Relevance Campaigns Tips 68

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Zoominfo

OCTOBER 22, 2020

By making sure that the messages you’re sending are targeted and relevant. I have to be targeted with my outreach, so that it’s relevant to the receiver of that information. From there, you have to give the person the right to correct, erase or withdraw their consent as well as provide easy opt out. The answer: yes.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Webbiquity

MARCH 30, 2024

Ultimately, you want a card that stands out, so make sure that you are opting for one that people will actually remember. To ensure this works well, aim to produce a regular newsletter that addresses a variety of topics relevant to your business. Here’s a look at a few time-tested core tactics to use.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Zoominfo

MAY 19, 2020

The name of the relevant statute says it all: the (you) CAN SPAM (Act). The name of the relevant statute says it all: the (you) CAN SPAM (Act). Opt-Out Method The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Digilant

MARCH 24, 2024

These solutions utilize authenticated traffic and opt-in mechanisms to provide a persistent, non-PII (Personally Identifiable Information) ID for each user, maintaining privacy while allowing targeted advertising. Welcome back to our “Countdown to the Cookieless Future” series. Ready to dive in? Hit play on the video below.

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

Martech

APRIL 9, 2024

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). Google might feel that the transparency has not been appreciated.

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

Thinkers360

MARCH 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Webbiquity

JANUARY 18, 2024

Tailor Your Messages to Meet Specific Needs Whatever the purpose of your cold email, you should segment the audience based on industry, company size, job title, and other relevant criteria. Moreover, they can complement your other marketing strategies in substantial ways. The importance of careful targeting is hard to overstate.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167