Scoop.it

MAY 26, 2020

Ever since the launch of Scoop.it , almost 10 years ago, more and more content is published online, a multitude of formats and means of distribution have seen the day, others have disappeared. The curation of pertinent and quality content, complemented by an expert insight has never been so important. application.

Curation 72

Curation Content Distribution Mobile Marketing 72

DivvyHQ

AUGUST 16, 2022

Data is the backbone of everything we do as content marketers. But you may not have the benefit of a large amount of content consumption data to guide and inform your content strategy and planning.

Planning 90

Planning Content B2B Marketing Report 90

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

BOP Design

OCTOBER 1, 2019

B2B marketers often believe this statement: content marketing offers are leads. However, the issue they run into is that the sales team doesn’t believe content offer downloads are real leads. Content Offer Downloads Aren’t Leads. Have a plan for handling content offer leads.

Top of Funnel 84

Top of Funnel B2B Sales Content Marketing Funnels 84

NetLine

MAY 20, 2020

Content marketing is a very competitive and crowded space. What marketers like you truly need in today’s content-rich and attention-strapped world is information that can allow you to improve your content marketing strategies and tactics, so that you’re able to find the best ways to optimize. . But that’s just the start of it.

Lead Gen 94

Lead Gen Content Buyer's Journey Work Management 94

Content Marketing Institute

JANUARY 5, 2024

The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.

Paid Search Agency 108

Paid Search Agency Features Marketing Companies 108

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Image Source: Oberlo Wondering what your business’s content conversion rate is?

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

PureB2B

FEBRUARY 27, 2017

Without data, content marketing can feel a bit like a high-stakes game of roulette. Because of the large scope of information required to put together a whitepaper, or any report/guide that tries to break down a complex issue, not every company feels compelled to include downloadables in their content lineup. Whitepapers.

Top of Funnel 62

Top of Funnel Content Landing Pages Broadcasting 62

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 86

B2B Case Study Case Studies Content 86

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? See below for so metrics used to measure content performance.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Kapost

JULY 25, 2019

The post How to Write a B2B Content Campaign Brief [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Perhaps Maria was on to something when she advised the Von Trapp children to “start at the very beginning, a very good place to start.”

Template 81

Template Campaigns B2B Content 81

Biznology

OCTOBER 24, 2017

Once you get to the Download your data section, only check the Connections box. Only Connections matters and downloads into a ZIP that looks a little like Basic_LinkedInDataExport_10-24-2017.zip. The post Reclaim your LinkedIn connections as contact emails via download your data appeared first on Biznology. Happy to help.

Contacts 141

Contacts Linkedin FAQ Template 141

Everything Technology Marketing

JUNE 27, 2013

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Oktopost

AUGUST 13, 2021

Download Your Free Gantt Chart Template for Marketing Teams. For example, in a Gantt chart for a content marketing campaign, the task “Submit guest post to industry publications” would depend on the “Write guest post copy” task being completed first. Download Your Free Gantt Chart Template for Marketing Teams.

Template 80

Template Work Management Planning Marketing Management 80

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

FMG Suite

MARCH 15, 2021

When we create content for financial professionals at FMG Suite, we know that not one size fits all. That’s why we created our latest content type, Downloadables, so you can easily edit the files to fit your marketing and practice needs. Watch our webinar replay to learn: What are Downloadables? Download Slides.

Webinar Metrics 52

Webinar Metrics Growth Marketing Practices Ad Building 52

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

Sales Qualified Leads 105

Sales Qualified Leads Lead Ranking Content Lead Scoring 105

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Kapost

NOVEMBER 5, 2018

The post Your Guide to Writing an eBook [with a Downloadable Template] appeared first on Kapost Content Marketing Blog. Here’s a cruel reality check about writing an eBook: Brands and businesses of all shapes and sizes are just chomping at the bit to cash in on the more than 20.

Template 105

Template Brand Identity Branding Content Marketing 105

PureB2B

FEBRUARY 27, 2017

Without data, content marketing can feel a bit like a high-stakes game of roulette. Because of the large scope of information required to put together a whitepaper, or any report/guide that tries to break down a complex issue, not every company feels compelled to include these downloadables in their content lineup. Checklists.

Top of Funnel 48

Top of Funnel Content Broadcasting Lead Scoring 48

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. Removing old and irrelevant content can uncover stuff you want people to see. It can also create more space for new content production. That’s where content pruning comes in. It can also create space for new content production.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Contently

MAY 19, 2016

At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics. In this report, you’ll discover how over 100,000 decision-makers have engaged with downloadable marketing assets. Key findings include: Though the average length of a downloadable document is 13.4

Advertising Benchmark 78

Advertising Benchmark Case Study Case Studies Paper 78

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing Report 114

Marketing Report Content Marketing Budget Programs Advertising Benchmark 114

Kapost

JULY 21, 2017

Does your content marketing strategy need to grow up? According to Content Marketing Institute, only one in four marketing teams are in the sophisticated phase of content marketing maturity. The post 10 Essential Marketing Templates for Content Strategy [Free Download] appeared first on Kapost Content Marketing Blog.

Template 59

Template Marketing Strategy Marketing & Strategy Content 59

Hubspot

NOVEMBER 9, 2018

It also provides content you can't find anywhere else, like Huda Kattan's behind-the-scenes show Huda Boss , or Bear Grylls' show, Face The Wild. Fortunately, there's a quick and easy way to download and save Facebook videos on desktop -- here, we'll show you how. How to download Facebook Live videos. Then, select "Copy link".

Facebook 71

Facebook Video Marketing High Quality Lead Impressions 71

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Anyword

MARCH 25, 2024

WardsAuto needed to scale content production without compromising the quality or security integral to their brand. The Challenge: Reaching the Right Audience Faster WardsAuto was struggling to effectively engage their target audience with the right content, and the team had a lack of relevant data to help guide their efforts.

Efficiency 98

Efficiency Content Click Rate Creativity 98

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Kapost

JUNE 18, 2019

B2B content isn’t for the faint of heart. But in my humble opinion, its meatiness is one of the things that makes B2B content so fun. The post How to Create a Benchmark Report [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Advertising Benchmark 72

Advertising Benchmark Template Opinions B2B 72

Heinz Marketing

DECEMBER 21, 2023

A content taxonomy is a system that helps with categorizing and organizing content. It makes it easier to prioritize content, connect the right content to the right audience, and seamlessly deliver content across multiple channels. We have an example to illustrate later in the blog.

Digital Asset Management 113

Digital Asset Management Content Work Management Tagging 113

Content Standard

JANUARY 22, 2019

Nothing brings people together more than a reason to celebrate, and holiday-related content is always a major win for brands when it comes to generating awareness and taking part in the global conversations that get their audiences excited. Quit stalling and start celebrating by downloading our social media calendar today.

Social Media 68

Social Media Media Planning Social Marketing 68

Kapost

JULY 1, 2019

The post How to Create a Webinar Slide Deck [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Patchy sound, unreliable WiFi, guests who ramble—and it’s all (usually) live.

Template 74

Template Webinar Metrics Content 74

Oktopost

OCTOBER 1, 2021

DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Then, you can use the finished template to inform your marketing campaigns, content development, social media, and other activities. There’s one sure way to build a strong brand identity that conveys exactly what you want.

Template 62

Template Brand Identity Branding Marketing & Strategy 62

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Why use branded content?

Brand Identity 62

Brand Identity Branding PR Distribution 62