Conductor

FEBRUARY 22, 2022

As an Independent or Freelance Consultant. Independent Or Freelance Consultant. Consultant/Freelancer. Freelancing or consulting as an SEO may give you the freedom to choose your own job adventure, including picking your own title. Content Writing. You might find an opportunity: In-house. With an agency.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. Why did you write it? If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Not so fast.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

ClearVoice

JUNE 7, 2021

The secret to making your writing sing is word economy. William Struck in The Elements of Style so eloquently states: “Vigorous writing is concise. So simple, and yet examining your writing to ensure every word does major lifting takes a tremendous amount of work and willpower. That’s the article. That’s the tweet.

Opinions 105

Opinions Ad Exchange Act-On Rules 105

Marketing Insider Group

FEBRUARY 3, 2021

We staff our teams with experts in writing quality copy that builds trust and drives conversions. Writing content that converts into leads and paying customers is a tough skill to master. Since they write for so many clients, the likelihood that they will have an excellent grasp of the latest trends in your sector is high.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

MAY 16, 2023

What robots can do is give human writers a starting point via suggested topics or outlines, ultimately freeing up time for humans to write even funnier, more entertaining, and engaging content. Although he didn’t write a book titled “The Empathy Imperative” – Chat-GPT you are such a pretty little liar.)

SEO 243

SEO Lead Ranking Content Thought Leadership 243

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? White Papers. Brené Brown. Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth. source ). .”

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. Some of these scientific papers will likely focus on comparing the capabilities of AI to those of humans at performing tasks related to marketing.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece.

Content Marketing 127

Content Marketing Paper Content SEO 127

Marketing Insider Group

MAY 10, 2021

When my friend told the agent that she was writing descriptions of rural and suburban properties for big-city real estate agencies, the agent shrugged her shoulders, saying, “I don’t know why they’d pay a content agency for property descriptions. I just write my own.”. Then they head off to their local paper and buy an ad.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. ChatGPT consulted six sources to kickstart my b2b content marketing strategies research. Perplexity is especially effective, because it consults many more sources than ChatGPT. ChatGPT needs no introduction.

Marketing AI 78

Marketing AI Research Tactics SME 78

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

The Point

FEBRUARY 28, 2023

Many will even help write the proposal to apply for funds. Or an engaging content asset (ebook, Webinar, white paper) that can pay dividends over the long term and serve a myriad of uses (Website CTA, lead nurturing, lead generation, social media). What content assets or other calls to action (CTAs) have worked best in the past?

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Heinz Marketing

SEPTEMBER 10, 2018

By Josh Baez , Marketing Consultant for Heinz Marketing. We know that it’s time to write a blog. It’s not like blog-writing is some life-or-death situation. Yet, here I am, frantically trying to come up with a blog post as I’m writing this introduction. TIP 1: Start writing and see where it takes you. That’s fine.

Paper 41

Paper Creativity Tips Act-On 41

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Even if she can’t seem to break the habit of writing in the (horrors!) As a content marketer, you’re paid to write those posts. passive voice.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

Heinz Marketing

NOVEMBER 16, 2018

By Brenna Lofquist , Marketing Consultant for Heinz Marketing. This topic might seem very basic or some people might not even take the chance to read it, but I am sure there are others out there like me, who don’t have a strong writing background and still need to write engaging marketing emails.

Tips 70

Tips Copywriting Class Paper 70

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. When a customer takes the time to write a review, become one of your social media followers, or participate in a campaign, it says something about your products: they’re worth shouting about. Now don’t get me wrong. But employee-generated content builds trust.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Heinz Marketing

APRIL 17, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. When it came down to it, I realized I didn’t have a great plan of how to connect my ideas on paper, and it ends up with my notebook being an absolute mess. Yesterday, I felt very inspired by a discussion we had focused on productivity strategies.

Paper 107

Paper Planning Consulting Features 107

Marketing Insider Group

MARCH 30, 2020

Post Content that Position You as a Valuable Virtual Consultant. Like a consultant, your blog needs to pose plenty of solution-oriented questions about those challenges. Like a consultant, your blog needs to pose plenty of solution-oriented questions about those challenges. With authority comes customer trust.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Biznology

MAY 4, 2020

Some of the content that would work best includes: Member profiles, accomplishments, and original content Industry trends White papers Primary research results, and Invitations to meetings and events. For more information on bringing employee advocacy to your organization, contact Consultants Collective. The post Employee Advocacy?

Consulting 104

Consulting Social Networks Paper Profiling 104

Marketing Insider Group

MARCH 29, 2021

However, if you do go with adding to your in-house team, be sure that your top candidates’ portfolios demonstrate knowledge of your new target markets as well as competency in writing, design, or video production. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Once you have the webinar topic selected, you need to write a catchy title that captures the attention of your target audience. that drove high engagement in the past.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

ConvertKit

JULY 8, 2020

In this article, I’m explaining how to write Instagram captions to drive engagement. As you work to improve the Instagram captions you write, here are 11 easy-to-deploy steps that’ll make the entire process easier. The most effective way to drive engagement with your captions is simple: Write good Instagram captions full of value.

Lead Scoring 55

Lead Scoring Lead Ranking Copyright Tagging 55

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Marketing Insider Group

MAY 3, 2021

You Aren’t Writing for Your Audience. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). The Hallmarks of Bad Content Marketing. What makes content marketing suck?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Heidi’s writing is personal, relatable, and informative. Her writing is relatable, engaging, and all about content marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

MARCH 29, 2023

Ted didn’t have the experience or on-paper credentials to help AFC Richmond win, but what he did have was genuine respect and care for others. Check out our SEO Blog Writing Service to learn more or schedule a free consultation to get started. Because of empathy.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. If you find there is a topic that is driving more people to your site, consider writing fresh content on that topic or expanding on an existing piece of content. Let’s talk!

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

B2B Marketing Directions

NOVEMBER 26, 2023

One of the most fascinating studies I've seen was conducted by the Boston Consulting Group (BCG) and a group of scholars from the Harvard Business School, the MIT Sloan School of Management, the Wharton School at the University of Pennsylvania, and the University of Warwick. I encourage you to read both of these resources.)

Generation 70

Generation Training Consulting User-Generated Content 70

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Great thought leaders are not necessarily great writers. Quick Takeaways.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

ClickZ

FEBRUARY 19, 2020

30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. In this post, we’ll provide an overview of each question from the white paper. Writes Wolfe, “If assistance is needed to de?ne The customer experience audit.

eCommerce 102

eCommerce Ning Allocation Work Management 102

Martech

DECEMBER 5, 2023

ChatGPT and other writing bots can give you workable first drafts that you can tweak to match your prospects. We’ve had the pleasure of working with industry giants like Facebook, Marks & Spencer, and Transunion, and our team of email marketing consultants, each with over 10 years of experience, ensures exceptional results.**

Marketing AI 115

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 115

Launch Marketing

FEBRUARY 8, 2023

Outline each one and include key information such as the type of content, who it is sent to and who is responsible for writing, reviewing and sending out the email. Creating the content marketing plan might seem easy, but here is a refresher on what to include: The format of the content, whether it be a blog, eBook, white paper, etc.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

APRIL 28, 2021

Relevancy: If I were suddenly to veer off and write an article about baseball, it wouldn’t be relevant to my audience or the rest of my website – unless I could tie it back to content marketing with a clever analogy. Set up a quick consultation, and I’ll send you a free PDF version of my books. New content, too, helps.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309