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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! But how powerful is it really , you ask? We’re letting the numbers speak for themselves.

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New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Today’s buyers of consulting services are tightening their wallets and expect more for the dollars they spend.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? This means, in effect, that you won’t know how much of your list is subject to the new rules.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. Before the SERPs we know now, there wasn’t much variation among SERPs—it was just a list of links. Product Listing Ads (PLAs) or Paid Shopping results link directly to products with rich product content.

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The Ultimate List of Content Amplification Tools

Marketing Insider Group

In this post, we’re delivering a compelling list of applications every content marketer will want to add to their tech stack. Set up a quick consultation , and I’ll send you a free PDF version of my books. The post The Ultimate List of Content Amplification Tools appeared first on Marketing Insider Group.

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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. For consultants to continue to be relevant and add value the model needs to evolve.

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New Research: Consulting Buyer Criteria and Priorities are Changing? How? Why?

Hinge Marketing

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Consulting Firm Edition. This reduction means billions of dollars in lost consulting revenue around the world.