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4 Ways to be a Better B2B Twitterer

WebMarketCentral

Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter. Click here to follow XYZ Company on Twitter: [link] Thanks Ugh!

RSS 4

The ROI of Website Redesigns per Forrester

WebMarketCentral

Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations. For B2B websites: Among the companies Forrester studied, site traffic increased anywhere from 0-15%.

Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study.

SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

Here's why companies need to invest in both organic optimization and search engine advertising: 1.

SEM 1

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends An excellent piece from Janet Meiners Thaeler on manipulative practices to watch out for when hiring an SEO firm, such as "guaranteed" rankings, use of hidden links, and duplicate content on multiple domains or subdomains.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers?

SIC 1

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project?

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much. Our online lives are also of interest to private companies. And if the company addresses your issues, give them credit, in the same venue where you complained.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions?

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Social media, and discussions of its value for PR and marketing, have become ubiquitous.

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. Content marketing is all the rage.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

The only statement I take exception to in this excellent post is that "For small companies unaccustomed to budgeting much at all for advertising, the costs can be impractical." How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?

SEM 1

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

WMC: What kinds of companies can benefit most from using this technology? WMC: Can you provide some real-world examples of companies using Nabbit Ads and what results they’ve seen? We later found out that this companies mobile group was planning the same type of campaign.

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities?

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Most companies could be getting more benefit from their existing systems, but identifying the problem areas, and what needs to be done to improve use of the software, can involve a long and expensive consulting engagement. Looking for a slick tool to easily build branded widgets?

CRM 1

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service.

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid?

5 Painfully Common SEO Mistakes to Avoid

WebMarketCentral

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization.

How to Use Social Media to Leverage the Power of Google

WebMarketCentral

Many a SEO Company has tried to manipulate the results to their benefit. Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

domain to enhance your company's web presence. Companies Believe Social Media Can Increase Revenue! by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue.

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

In the posts and articles below, discover how to map your social media communities, how to monitor your company's social media buzz on a budget, a dozen common social media mistakes to avoid, the essential elements of a social media strategy and more.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns?

PPC 1

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. Great launches build momentum over time to propel a product or company into the market, far above the noise and with sustainable credibility.

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Case in point: among my SEM clients are two b2b software companies. Foreign news sites —again, both of these companies run their search ads only in North America, so it seems a bit bewildering why their content network ads appear on news sites in places like Ghana, Ethiopia and Nepal.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Research from other sources shows companies that excel at lead nurturing generate more qualified leads at a lower cost per lead, reduce the percentage of marketing-generated leads that are ignored by sales, increase win rates, and have a higher percentage of sales reps who make quota.

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Looking for ideas on how your company could expand its use of social media? Many people add their company website and/or blog. How can you make more efficient use of social media?

Social Networking or Social Notworking?

WebMarketCentral

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it?

Social Media Ostriches

WebMarketCentral

My company blocks all access to social media sites." We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping.

B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line.

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers. Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? And if so, how?

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts.