Problems with "Naked" CRM Systems
AUGUST 24, 2006
Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. Because, while Einsof has developed a base of reusable core code, each customer solution is heavily customized. In short, Einsof's business model is built around service rather than application sales.