Sword and the Script | B2B

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. of budget on T&D while B2B services organizations are investing 5.6%. over the next 12 months.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Adobe Experience Cloud Blog

JUNE 16, 2017

While similar carousels have displayed for B2Cs in the past, these new carousels display for searches like “project management software” and “best marketing software.”. Clicking on shortcuts often takes users to either a Google property or displays AMP publisher results. Image source: Search Engine Land.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. Experiential culture.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Webbiquity

NOVEMBER 8, 2022

63% of shoppers say they are more inclined to make a purchase on a site that displays star ratings and customer reviews of available items. Focus on organic reviews from customers. Chris Tweten is the CMO at Spacebar Collective , a white hat SEO and content production agency based in Vancouver, Canada.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Over the last two years, organizations have been grasping for any sign of normalcy. Paid search and digital display were a close second and third. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue. Let us know!

Marketing Budget 117

Marketing Budget Paid Search Agency Lock-In CMO 117

Martech

MARCH 12, 2024

Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. This one is easy: ask your CMO to see the social media strategy plan for the year. It’s now driving revenue. Do we have a strategy?

Social Media 90

Social Media Media B2B Advertising Agencies 90

Martech

MARCH 11, 2022

He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate. When that CMO left, the business decided what was the right structure for the future.

Work Management 111

Work Management Marketing Management CMO Startups 111

Marketing Insider Group

OCTOBER 20, 2020

The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. You might successfully get employees to speak their mind and align their values with those of the organization. Customers want more, not just employees.

Business 353

Business Work Management Correlation Cable 353

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let’s take a look at three ways you can drive digital transformation across your organization: 1.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. As more buyers are turning to online tools for professional services providers, we’ve made a great investment over the past year in SEO; we’ve had over 100% growth in our organic traffic and we will continue to invest there for 2018.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

LEADership

DECEMBER 9, 2014

CMO Spotlight: Susan Johnson, CMO, SunTrust . In today’s edition of the CMO Spotlight Series , I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through positive customer experiences. What Role Does Compassion Play in Brand Marketing? I would say, a LOT!

CMO 40

CMO Mobile Marketing Social Media Analytics 40

Metadata

NOVEMBER 17, 2021

ABM isn’t…running display ads. Display advertising has been the primary activation channel for ABM. Display ads broadly target a whole account. When you’re spending ad dollars, you need to be sure they’re only getting in front of the relevant people within an organization. Display ads aren’t very performative.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

SmartBug Media

JULY 11, 2023

Display trust badges, secure checkout indicators, and any other elements that can reassure visitors their information is safe. Best Practices for Optimizing Your Shopify Landing Page As an e-commerce marketing manager or CMO, you know that creating a Shopify landing page is only half the battle. The other half? Optimizing the page.

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Zoominfo

JANUARY 28, 2021

Powered by Salesforce reports, the board displayed metrics including annual recurring revenue, DocuSigns signed by new clients, and new business opportunities. They exhorted employees to send this message to clients: Let’s make a deal so your organization can kick off the new year on the right foot.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Envy

FEBRUARY 13, 2021

Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. These are the top guns in any organization, and large purchases get signed off by at least one of them, so consider them when forming marketing personae. The Chief Technical Officer is often in charge of tech buying, sometimes with the CISO and CMO.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) display advertising, digital video).

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Martech

JULY 22, 2021

Another part of the OOH ecosystem we’re watching is the way in which publishers are generating non-ad content on video OOH displays to entice viewers. Former Salesforce CMO Buscemi joins Clari Board. By streamlining the OOH buy, brands save time and extra cost incurred when OOH is managed offline through individual sales calls.

Resource Management 112

Resource Management Enterprise Management Marketing Management Ad Exchange 112

Martech

DECEMBER 28, 2022

Smarter, progressive organizations will continue to invest in advanced analytics and AI to connect more closely with their customers, anticipate behaviors, and identify issues and opportunities in real time,” said Helena Schwenk, VP, Chief Data and Analytics Officer for analytics database management software company Exasol. “In

eCommerce 117

eCommerce CMS Development Marketing AI SMS 117

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Want to improve the customer experience with content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

JULY 13, 2021

If a marketing organization has done what it takes to help a brand survive the last 16 months, then it should proclaim the number one metric as ”Are we still here? Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 120

Zoominfo

OCTOBER 5, 2021

Because B2B organizations often mistake go-to-market strategies as being a new launch. This undermines the extensive use cases sound GTM motions provide organizations for ongoing, sustained success. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Hubspot

DECEMBER 30, 2013

It’s an understatement to call a CMO’s role exciting. Sorofman describes these individuals as "digital CMOs," the guys and gals who are leading corporate entities from their analog pasts to data-driven, cross-platform futures. Digital CMOs are left-brain-meets-right-brain growth engines for their organizations.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Zoominfo

JANUARY 28, 2021

Powered by Salesforce reports, the board displayed metrics including annual recurring revenue, DocuSigns signed by new clients, and new business opportunities. They exhorted employees to send this message to clients: Let’s make a deal so your organization can kick off the new year on the right foot.

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

Golden Spiral

DECEMBER 22, 2021

If you’re a CMO or key stakeholder for your company and you’re confused by the SEO or organic elements of digital marketing, keep reading. Often CMOs work closely with CIOs and other analysts to support demand generation programs with data and insights, both of which inform ROI. Educating Key Stakeholders.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

The Marketing Blender

FEBRUARY 27, 2024

Harnessing Display Advertising and Retargeting Integrating display advertising into your B2B manufacturing marketing is a powerful way to ensure your brand remains visible to your target demographic. Cultivate meaningful relationships and foster inbound inquiries, ultimately resulting in organic lead generation.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Fortunately, marketing will up its strategic presence in the organization in 2020. 6 Things Marketers are Watching in 2020. The MQL's Irrelevance.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Heinz Marketing

JANUARY 24, 2022

This week’s show is called “Sustainable Marketing in Action” My guest is MK Getler , CMO at Loop & Tie. MK Getler , she is the CMO at Loop & Tie. We saw each other last at the CMO retreat in Austin, in December. I am the CMO at Loop & Tie. You can even ask Siri, Alexa and Google!

B2B Thought Leadership 103

B2B Thought Leadership CMO B2B Sales Paid Search Agency 103

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketers, we have traditionally defaulted to targeting demographics that look like this: The ideal client is a woman between the ages of 35-50, holds decision making power within the marketing department (senior manager, director, VP, or the CMO-if you’re lucky) at a SaaS company with 200+ employees and a minimum of $50M in revenue.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. For example, if your core customer relationship management (CRM) software is Salesforce, your account intelligence should be displayed in an iframe in Salesforce, not within a totally separate interface. Regularly wash out gradoo.

Design 62

Design Work Management Top of Funnel Marketing Management 62

The Marketing Blender

APRIL 22, 2022

It Is the Best Way to Organize Your Company for Action. This can involve multiple layers of search ads, display ads, and video ads. SEO remains the best way of improving organic traffic to your website, and it should be at the center of your digital marketing planning. How to find a fractional CMO for your business.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

KoMarketing Associates

MAY 28, 2015

In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance. 60% of CMO’s believe the role of culture is “very influential” in enabling the brand experience. I highly recommend review. The Significance of Content Marketing. Focus on Customer Experience.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Markempa

MAY 24, 2021

No marketing CMO, chief marketing officer, will take the brand that he is responsible for protecting and enhancing and suddenly move into brand activism on his own or her own. There’s no display of their values or the issues they care about. The CMO’s role in the process. Do I understand that? Dr. Kotler: Absolutely.

Activities 76

Activities Brand Identity Branding Planning 76

Content Standard

JANUARY 25, 2018

” Users could connect with other users, join chat groups, organize events, and post photos. There is still a disconnect within organizations on why this channel should be fully integrated into the overall marketing strategy and not in a silo. When Facebook was introduced back in 2004, it was a college “social network.”

Social Media 79

Social Media Social Marketing Work Management Marketing Management 79

ClickZ

JUNE 21, 2023

I once interviewed Uli Reese, Global CMO at amp, and we talked about the sound associated with the then new James Bond movie and how they associate a voice like Billie Eilish with that brand identity. Where B2C organizations are usually marketing-driven, B2B organizations tend to be more product or sales driven.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

SalesIntel

MARCH 27, 2023

We hope you will join SalesIntel’s CMO, James Lamberti, and Mike Skladony, GM of Consumer Services, Semcasting for our upcoming webinar on April 20 at 1pm ET, “ B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising.

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52