Velocity Partners

MAY 8, 2024

The company practically invented the RevOps category as we know it today. When younger companies try to mimic the authority and thought leadership of large incumbents, it can sound stuffy, condescending, and unearned — they end up talking at their audience instead of with them. Or, as our guest today calls it, the sound of winning.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

ANNUITAS

JANUARY 7, 2019

of our respondents described their CMOs as “Brand, PR and product-focused” while the remainder categorized them as “Demand, sales and revenue-focused.”. Our internal buyer research saw our prospects placing their CMOs into one of two categories, either Brand-Focused or Revenue-Focused. Or, what type of CMO are you ?

CMO 164

CMO Demand Generation Business Correlation 164

chiefmartech

OCTOBER 24, 2021

Ecommerce, one of the oldest categories of the martech landscape , is new again. So surprise, surprise, commerce-related martech is probably the hottest category in the landscape today. Buyers have embraced online purchasing and payment in nearly every aspect of their lives. Because, hey, we had no other choice.

Digital Experience Platform 130

Digital Experience Platform RSS CMO Gartner 130

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

6sense

DECEMBER 10, 2021

– 114% YoY Growth Builds on Funding, Fuels Leadership of the RevTech Revolution. Denise Persson, CMO of Snowflake Joins 6sense Advisory Board. Recent milestones build on the company’s $125 million Series D funding and further its leadership of the RevTech Revolution. Leadership & Culture: Building a Strong Team.

Bombora 62

Bombora Business CMO Lead Ranking 62

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Assets: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 52

CMO Linkedin Enterprise Management Press 52

6sense

AUGUST 4, 2021

114% YoY Growth Builds on Funding, Fuels Leadership of the RevTech Revolution. Denise Persson, CMO of Snowflake Joins 6sense Advisory Board. Recent milestones build on the company’s $125 million Series D funding and further its leadership of the RevTech Revolution. Leadership & Culture: Building a Strong Team.

Bombora 62

Bombora Business CMO Lead Ranking 62

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Headshot: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 50

CMO Linkedin Enterprise Management Press 50

SmartBug Media

OCTOBER 5, 2023

A good KPI dashboard allows a CMO to quickly uncover actionable insights from the data and use those insights to make data-driven decisions that will move the company closer to set goals. What Is a KPI Dashboard? Simply put, a KPI dashboard is a group of related reports that visually display data for clear data-driven decision-making.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO. I had to make this shift, and I believe the CMO profession should make it, too.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

B2B Marketing Directions

DECEMBER 12, 2021

In general, though, I want to diversify the blog content and build it around a few major content categories. The plans are mostly final, and I'll be detailing them in my first post of next year. For example, I'm planning to include a book review on about a monthly basis.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership CMO Digital Transformation 52

B2B Digital Marketer

MARCH 3, 2022

Learn what makes a CMO highly successful and become the top performer in your market. Nowadays, a CMO is required to have more than just the average skill set. They have to instill more motivation and leadership into their employees. Being a high-growth CMO is a challenging role. Podcast Timestamps/Outline.

CMO 52

CMO Startups Lead Ranking B2B Sales 52

Sword and the Script | B2B

APRIL 16, 2024

.” It looked at data that’s been “largely ignored” and concluded: “It is particularly striking that while investing in systematic marketing is more beneficial to early-stage B2B start-up firms than to any other category of start-up, those firms are the least likely to do so. emphasis theirs].”

Startups 104

Startups Peer-to-peer Studies Ideal Customer Profiles 104

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Leadership. Dissect marketing into seven categories. Here is the slide: Create a checklist in each category. Then, she goes on to break down essential elements in each category. Personality.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Stevens & Tate

FEBRUARY 22, 2021

As a CEO or CMO, one of the most valuable things you, along with your leadership team, can do is determine your company’s marketing make or break. Look at what you want, what your product is, and what category you fall under. Do not delegate leadership in this area to a direct report, even at the highest level.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy Paid Search Agency Brand Identity 72

Vision Edge Marketing

JULY 25, 2017

In the business world, activity without purpose falls into the category of “busy work.” Our CMO-level customers sometimes admit their organization is so tactically oriented that there is no point in having a plan. So many professionals fill up their day with activity only to land on the never-ending Marketing hamster wheel.

Product 173

Product Planning CMO Act-On 173

ClickZ

JUNE 21, 2023

But by flipping the funnel on its side, it becomes clear why it makes sense to reach the 95% of the category that won’t buy today: because those “out-market” buyers represent the future cash flows that underpin the stock price for every public company. And it’s crucial to articulate these points to all stakeholders, not just the CFO.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Category #1: Real-time data technologies. I put the “ AI for marketing ” and “ Machine Learning for Marketing ” in this category for 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

JANUARY 7, 2019

Being able to attribute revenue to marketing campaigns is very important for speaking to leadership or the CMO. Headline metric categories are easy to select, but marketers struggle to get the underlying metrics. Here’s what marketing leaders find most challenging about marketing with impact: Attribution. Reporting and ROI.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

Champion Communications

JULY 12, 2022

How to Grow a CMO: Building the modern B2B growth engine . With over 20 years of marketing experience, Catriona Walkerden, VP of Global Marketing at Logicalis, shares her best B2B marketing tips on the How to Grow a CMO podcast. Read all about the key stories in June’s Coverage Highlights:? . . Logicalis . ClearJunction.

Multi-Channel 62

Multi-Channel CMO Digital Transformation Paid Search Agency 62

ClickZ

JULY 3, 2019

What’s new about business ecosystems today are the categories that now require this kind of cooperative and competitive drive in order to move forward. Following in the footsteps of established categories, a business ecosystem is now emerging in the relatively new technology category of account-based marketing (ABM).

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. But what kind of results are Marketers actually seeing?

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Onalytica B2B

JANUARY 12, 2018

The opportunity to work at Forrester on the CMO practice as a research associate burnished my research cred, but also exposed me to the world of marketing. Mautic in marketing automation, Klaviyo in email, and PebblePost in DM are challenging the entrenched norms in each of those respective categories.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. If the $42.3

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Heinz Marketing

MARCH 2, 2022

Almost 20 years later, a 2016 study by CMO Council and Deloitte The CMO Shift to Gaining Lift , found, “only one in four CMOs actually feels they are doing well specific to quantifying and communicating marketing’s impact on the business, with an elite 3% saying they are actually doing this extremely well.

Lead Scoring 103

Lead Scoring Lead Ranking Class Organization 103

6sense

OCTOBER 12, 2021

Register for Ad Age Next: CMO at AdAge.com/NextCMO. A perceived lack of business and financial acumen is keeping CMOs out of important strategic decisions, and this is especially true for women CMOs who already face gender bias in leadership. And it turns out, the board agreed.

Paid Search Agency 62

Paid Search Agency CMO Marketing & Strategy Active Conversion 62

Biznology

OCTOBER 3, 2021

We know that 45% of business inquiries—whether they come in through campaigns, referrals or over the transom—eventually buy in the category. But keep in mind: Like any new venture, this expanded role for marketing requires buy-in and cooperation from both sales and senior leadership. Lead Nurturing.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. Both solutions have embedded engagement analytics that provide insights into optimizing performance.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

B2BMarketing.net

MAY 13, 2024

Our new positioning – our reason for being, our differentiation – will assume the high ground of leadership in the whole category. E.g., “Let’s face it, all the players in this category offer excellent products. I’m looking for the brand that stands out for its leadership and point of view on where the category is heading.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

ANNUITAS

JULY 3, 2014

The marketing technology landscape is massive and certainly technology is needed in order for CMOs to do their jobs effectively – but just because the CMO is soon to be spending more on technology does not mean that the CIO is irrelevant to the mission of a marketing department. Increased Complexity Calls for Expertise.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

Martech

OCTOBER 20, 2022

Brinker says the vast majority of marketing technologists fall into this category. Some businesses have added this leadership role to the C-suite, hiring chief marketing technology officers to work alongside their chief marketing officer. The Operations Orchestrator is responsible for implementing and managing martech systems.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Marketing Budget 93

xiQ

APRIL 3, 2018

As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. Thought Leadership Curation and Delivery at Scale.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

NOVEMBER 6, 2018

Five finalists were selected for each category, the winners and runners-up were selected by celebrity judges Ann Handley , Jay Baer , Matt Heinz , Andrew Davis , Salma Jafri , and Linda West. The finalists for this surprise category went above and beyond to create a video that was hard to ignore.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

xiQ

APRIL 3, 2018

As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. Thought Leadership Curation and Delivery at Scale.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

Outreach

MARCH 18, 2020

Grab the popcorn - Outreach product leadership will share a sneak-preview of products and capabilities coming this year. Taking Tableau from Zero to a $10B+ Enterprise, How Sales and Marketing Worked Together to Create a Category. The Future of Sales Engagement Through the Eyes of the Outreach Product. You won’t want to miss it!

Peer-to-peer 52

Peer-to-peer Outreach Startups Amazon 52