Marketing Insider Group

NOVEMBER 9, 2020

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. In some cases, however, marketing spend is up.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

Martech

JULY 16, 2024

This allows marketers to accurately identify high-value leads and tailor their strategies to nurture these prospects effectively. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Impressions 124

Impressions Top of Funnel Lead Ranking Lead Scoring 124

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. If your attribution partner isn’t using ML, be prepared for wasted spend. But with 80% of U.S.

Marketing AI 122

Marketing AI Marketing Attribution Advertising Channels Allocation 122

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Sword and the Script | B2B

JULY 16, 2024

The average CMO tenure was 3.1 CMOs are cool again. 73% of CEOs give their top marketer good grades. Fractional CMO. Almost half (48.6%) of respondents said they are currently working as fractional CMOs. On average 8.5% of all the paid traffic is invalid. source ) Staffing 19. Hanging around longer. years in 2023.

Statistics 116

Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 116

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

CMO 147

CMO Positioning Peer-to-peer Marketing Analytics Tools 147

B2B Marketing Directions

JULY 12, 2020

Within the past several days, however, research has been published that provides several important insights about how COVID-19 has affected marketing. And the findings about marketing spending are particularly interesting - and a little surprising. The average change in budget reported by survey respondents was +5.2%.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

DivvyHQ

APRIL 4, 2019

As a CMO, you feel tremendous pressure from the board, sales, customers and just about everyone in your company. You not only have to manage ideas, but you also have to manage people, content, campaigns, budgets, and results. CMOs need to attribute our contributions to revenue. Managing an In-House Creative Team.

CMO 108

CMO Work Management Budget Programs Marketing Management 108

KoMarketing Associates

MAY 17, 2022

Data from the 28th edition of The CMO Survey indicated that marketing budgets typically only account for 11.8% of overall budgets at organizations. However, most marketers still expect to see their digital marketing budget rise by 16.2% Overall marketing spend is expected to rise 13.6%

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.

Account Based Marketing 347

Account Based Marketing ABM Work Management Marketing Management 347

The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

Marketing Insider Group

MARCH 17, 2025

And while this is definitely important, you can’t forget about the role of high-quality content and link building, says Sam Edwards, CMO of Marketer.co. Ad automation is another way AI can optimize marketing spend. . “When it comes to SEO, everyone wants to talk about technical on-site optimization.

Marketing Budget 144

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 144

KoMarketing Associates

MAY 10, 2022

Data from the 28th edition of The CMO Survey indicated that at most organizations, the marketing budget only accounts for 11.8% of the overall budget. However, most marketers expect their digital marketing budget to increase by 16.2% Overall, marketing spending is expected to jump 13.6%

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

CMO 96

CMO Customer Surveys B2B Gartner 96

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The inaugural Marketing Vitality Index found 86% of CMOs said a lack of resources or capabilities was holding their teams back.

Resources 71

Resources Allocation Digital Marketing Funnels CMO 71

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Martech

MAY 12, 2025

Marketing budgets flat-lined at 7.7% of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. That is grim news in the face of a possible recession and the budget cuts that come with it. Paid media continues to dominate marketing spend, accounting for 30.6%

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Paid Search Agency Marketing AI 82

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2% This is an increase from the 14.3%

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 90

Enterprise Management Budget Programs Budget Management Spending 90

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Marketri

MAY 28, 2025

In a study by Analytics Partners, 60 percent of brands that spent more on marketing during the Great Recession were rewarded with higher ROI. Its a stark contrast to brands that cut marketing spend during that volatile time: They risked the loss of 15 percent of business to competitors that took the opposite tack.

Top of Funnel 62

Top of Funnel Planning Paid Search Agency Work Management 62

Crimson Marketing

JANUARY 27, 2014

Inbound marketing is the technique used to adapt to the modern buyer’s journey. The future of marketing spend lies in content creation and content strategy. This is no longer an external function of marketing, but a part of the daily, weekly, monthly technology marketing routine. Share your thoughts below!

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

ClickZ

MARCH 10, 2020

Q) Can you give us a brief insight into your professional journey and how you became the CMO of Idomoo? What are the core martech capabilities that you bring to a marketer? Marketeers spend unquantifiable resources on understanding their customers and figuring out exactly when to engage with them and with what messaging.

CMO 110

CMO Video Marketing Paid Search Agency Personalization 110

Marketing Insider Group

JUNE 26, 2023

For most companies, though, it can be useful to find a quality tool that can bring together and organize information for the marketing audit. This makes it easier to analyze everything from marketing spend to impressions, CTR (click-through rate), conversions, and more. Hawke Media’s Hawke AI tool is one option for this.

Paid Search Agency 261

Paid Search Agency Digital Marketing Funnels Ad Frequency Marketing & Strategy 261

InsightSquared

SEPTEMBER 18, 2019

When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

Heinz Marketing

APRIL 9, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing AI is all the buzz in B2B marketing right nowand lets be honest, its causing a lot of anxiety. Whether you’re a CMO, a marketing ops pro, or a content manager just trying to hit deadlines, the rise of AI has probably made you wonder: Is my job safe?

Marketing AI 93

Marketing AI B2B Marketing Top of Funnel B2B 93

Heinz Marketing

JANUARY 29, 2019

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights.

CMO 69

CMO Marketing Attribution Work Management Marketing Budget 69

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

KoMarketing Associates

MARCH 8, 2018

This is what Marketing Performance Management (MPM), is all about – and this discipline involves three basic pillars: Plans – Tactical activity and strategic goals set by the CMO. Investments – Budgets, spend management, and reconciling with finance.

B2B Marketing 186

B2B Marketing Work Management Planning Marketing Management 186

Navigate the Channel

APRIL 10, 2025

Social media, content marketing, and digital ads tailored to B2B audiences have become significant components in this sector’s marketing playbook. It is always a good idea to complete a competitive review of marketing spend. appeared first on ER Marketing.

Spending 65

Spending Paid Search Agency Marketing Budget Allocation 65

Heinz Marketing

JUNE 11, 2025

For CMOs championing new GTM initiatives, being able to forecast pipeline and revenue with accuracy – and tie marketing spend directly to those future outcomes – is paramount. They incorporate benchmark metrics – for example, if marketing spend is increased by 10%, what has been the historical lift in pipeline?

Forecasting 56

Forecasting Budget Programs Lead Ranking Top of Funnel 56

CMSWire

JUNE 11, 2025

The Gist Budget pressures rise. CMOs face tough scrutiny over marketing spend as economic volatility grows. Moreover, accountability for marketing spend has intensified, which means chief marketing officers are going the extra mile to show impact on business growth. Data privacy shift.

Marketing AI 59

Marketing AI Budget Programs Sitefinity Marketing Budget 59

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Allocation 52

Sage Marketing

APRIL 22, 2020

The CEOs I meet also understand that a plan on its own will not generate success, and that there must also be an expert team in place to execute the plan and manage everything from sales tools , content and messaging to lead generation , brand identity , events , public relations and beyond. Why outsource marketing?

Enterprise Management 85

Enterprise Management Work Management Marketing Management Advertising Agencies 85

B2B Marketing Directions

FEBRUARY 16, 2025

(This month's Research Round-Up features two recent surveys that examine the attitudes and plans of senior marketing leaders. These findings are particularly interesting given that B2C marketers are usually seen as more focused on branding than B2B marketers. Respondents also said that marketing spending increased 5.8%

Customer Surveys 54

Customer Surveys Research Planning Terms and Conditions 54

ClickZ

AUGUST 27, 2019

This resulted in a lack of real-time visibility into our marketing investment performance, which made it difficult to identify activities that should be reallocated to better align with strategic imperatives. Marketing budget management and reporting as top pain point. Technology landscape review, assessment.

Budget Management 53

Budget Management Marketing Budget Creation Marketing Budget Network Marketing 53