Steven Wastie, AppDynamics CMO: How to Double Marketing Revenue with Multi-Touch Attribution
FEBRUARY 11, 2015
The need to manage data, establish reliable attribution models and closely track indicators presents a shifting constellation of issues for marketers to contend with. Steven Wastie, CMO of application performance management company AppDynamics, knows—his company doubles its revenue every year. Steven Wastie is the CMO of AppDynamics.