Thinkers360

AUGUST 2, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

CMO 59

CMO B2B Thought Leadership Thought Leadership Ideal Customer Profiles 59

Orange Owl Blog

AUGUST 1, 2024

Fractional Marketing Top 10 Benefits of a Fractional CMO: Detailed Insights with B2B Examples Orange Owl August 1, 2024 Share : Table of Contents A fractional CMO can bring numerous benefits to a B2B business, offering the expertise and strategic insight of a full-time CMO without the associated costs.

CMO 52

CMO Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. We are in an era of next-generation B2B marketing convergence.

B2B Thought Leadership 309

B2B Thought Leadership B2B Marketing Lead Ranking Planning 309

B2BMarketing.net

DECEMBER 20, 2024

The best part of my job as Editor-at-large at B2B Marketing is spending time with some of the most inspirational leaders in B2B, many of whom I’ve also interviewed for the B2B Marketing podcast during 2024. And when you talk about this memorable what is that? And then you start to get into the proof points.”

B2B 105

B2B B2B Thought Leadership CMO B2B Marketing 105

Trade Press Services

MAY 27, 2025

Webinars are one of the most effective tools in a B2B marketers toolkit. About three-quarters of B2B teams consider webinars one of the best ways to generate high-quality leads. Thought Leadership Webinars (Brand Building/Awareness Stage) To break through the noise, it is important for brands to earn trust to gain attention.

Top of Funnel 94

Top of Funnel Buyer's Journey Webinar Metrics Enterprise Management 94

Thinkers360

APRIL 7, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on EdTech for 2025. We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 321

Cost per Lead ROMI CPL Churn Rate 321

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Looking back one year later, my top-ten list aged well and all are still highly relevant and critical for B2B marketing.

B2B Thought Leadership 242

B2B Thought Leadership B2B Marketing Planning Top of Funnel 242

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Under Berlands leadership, the social team has the space to reach new creative heights, while leaning into data-driven insights.

Social Media 92

Social Media Social Marketing Planning Media 92

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Forecasting 268

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 268

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse? What is a B2B Social Media Strategy? Do you know 75% of B2B buyers use social media to support their purchasing decisions (IDC).

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Sword and the Script | B2B

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Read more: Study says B2B marketing is more reliant on gated content 4.

Statistics 64

Statistics Work Management B2B Thought Leadership Marketing AI 64

Oktopost

OCTOBER 20, 2021

The CMO of Powtoon takes the hot seat. Listen to the podcast: For more thought leadership on measuring emotion, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Previously, Tal held marketing leadership positions in Wix, SamsungNext, and Google. Catch all episodes here.

Demand Generation 125

Demand Generation CMO B2B Thought Leadership Transparency 125

markempa

JUNE 5, 2019

That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team. I’m a career CMO. So, I have recently in the last year joined Workfront and I am the CMO at Workfront. But it doesn’t have to be this way. Heidi: Absolutely. We have this big gap.”

Paid Search Agency 323

Paid Search Agency Sales Qualified Leads B2B Thought Leadership B2B Sales 323

Marketing Insider Group

JUNE 29, 2020

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’. An illustration of GDS Digital Summit format.

Paid Search Agency 252

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 252

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay. Sales Enablement is a Key Core Competency.

Account Based Marketing 235

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 235

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months. Define Target Audiences.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

CMSWire

JUNE 23, 2025

Once seen primarily as brand stewards and creative visionaries, CMOs are stepping into a far more expansive role—one that blends data fluency, revenue accountability and cross-functional leadership. As customer expectations evolve and digital channels continue to expand, CMOs are seeing a shift from brand builder to growth architect.

Marketing AI 55

Marketing AI Paid Content Enterprise Management Digital Asset Management 55

Thinkers360

APRIL 20, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Marketing for 2025. 6 Peter Winick Thought Leadership Leverage Contact Peter Winick Score: 41.04 Congratulations to all our influencers on Marketing who participated! Jones EyeMail Inc. Contact Lisa S. Jones Score: 43.75

B2B Thought Leadership 75

B2B Thought Leadership Lead Scoring Lead Ranking Thought Leadership 75

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

Conference 52

Conference Marketing AI Work Management Marketing Management 52

Drew Neisser

JUNE 24, 2025

In this Huddles Quick Take, reputation management expert Marc Reichel from Qnary reveals the three critical mistakes B2B executives make when building their online presence. Waiting until they’re out of a job to build their personal brand.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership 52

CMSWire

JUNE 13, 2025

Marketing budgets have been restrictive over the last few years, one of the trends indicated within CMSWire’s State of the CMO report. The cost behind digital customer experience strategies could significantly increase — not a small marketer concern. Contact center providers who have no plan for copilots should re-evaluate.

Enterprise Management 91

Enterprise Management Digital Asset Management Marketing Budget Marketing AI 91

Oktopost

MARCH 6, 2025

She dives into how shes approaching executive thought leadership and how she turned her online presence into a growth enginenot just for herself but for her company. Watch the live recording Episode summary Executives in B2B organizations today are no longer just behind the brand they are the brand, especially on social media. .

B2B Thought Leadership 87

B2B Thought Leadership Brand Identity Branding Transparency 87

Ivan Guzenko - Forbes

JUNE 16, 2025

Membership (fee-based) Jun 16, 2025, 06:00am EDT Share Save Hari Sonnenahalli is a thought leader and seasoned enterprise architect at NTT Data Business Solutions (NDBS). Leadership has blind spots. Imagine a B2B SaaS firm using an AI-powered forecasting tool. Opinions expressed are those of the author. Vendors drive the hype.

Digital Transformation 104

Digital Transformation Forecasting Enterprise Management Digital Asset Management 104

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. You probably never thought much about getting new customers from blogging. Some CMOs become so caught up in all of that activity that they forget about another vital aspect of marketing: your website. And what’s the point of all that?

Ideal Customer Profiles 265

Ideal Customer Profiles Trade Show Ad Frequency CMO 265

KoMarketing Associates

MARCH 8, 2018

How well are you managing your B2B marketing performance? This is what Marketing Performance Management (MPM), is all about – and this discipline involves three basic pillars: Plans – Tactical activity and strategic goals set by the CMO. Mistake #2: Ignoring the CFO and CMO Relationship. Final Thoughts.

B2B Marketing 186

B2B Marketing Work Management Planning Marketing Management 186

Oktopost

MAY 13, 2025

Employee advocacy platforms have become a cornerstone of modern B2B marketing strategies. Large enterprises, especially those with 1000+ employees, are increasingly realizing the power of employee advocates who share company news , industry insights, and thought leadership content via social media platforms.

Enterprise Management 62

Enterprise Management B2B Thought Leadership Thought Leadership Brand Identity 62

CMSWire

JUNE 11, 2025

Table of Contents Data, Discovery and the Modern CMO Mindset Building a Marketing Dream Team Bridging Marketing and IT Teams Deploying AI Effectively in Marketing Proving AI Value at Scale Data, Discovery and the Modern CMO Mindset Stricter laws and heightened awareness have elevated data privacy from a compliance mandate to a brand trust issue.

Marketing AI 59

Marketing AI Budget Programs Sitefinity Marketing Budget 59

Crimson Marketing

AUGUST 19, 2014

“Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.” Brian Kardon is the CMO of Lattice Engines. Predictive marketing intelligence companies like Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . Source: 2019 CMO Survey, Deloitte. Finding effective scalability solutions .

Marketing Attribution 174

Marketing Attribution Top of Funnel B2B Thought Leadership Lead Ranking 174

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.

CPO 147

CPO B2B Thought Leadership Transparency Brand Identity 147

Inbox Insight

MAY 6, 2025

B2B demand generation is constantly evolving, shaped by new strategies, technologies, and buyer behaviors. The Demand Bites podcast has gathered insights from leading B2B marketing experts about what’s working right now and what will drive success throughout the year. Thought leadership plays a crucial role in this process.

Demand Generation 52

Demand Generation Ideal Customer Profiles Paid Content Top of Funnel 52

B2BMarketing.net

MARCH 4, 2025

In turn, B2B marketers have had to deal with tight budgets, and huge pressure to demonstrate the value they’re bringing their businesses. With that in mind, the Propolis Marketing Leaders Series brought together senior B2B marketing leaders from across the US to redefine the role of marketers in this new reality.

B2B Thought Leadership 59

B2B Thought Leadership Ad Building Paid Search Agency Account Based Marketing 59

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

The Marketing Blender

JANUARY 30, 2025

Webinars remain one of the most powerful tools for B2B marketing when executed correctly. When you provide high-value, actionable content delivered with a compelling and engaging style, webinars can be an incredible way to generate leads, nurture relationships, and establish thought leadership. Visit The Marketing Blender Show.

Webinar Metrics 52

Webinar Metrics Top of Funnel B2B Marketing Practices 52

Velocity Partners

JULY 31, 2024

This is one of a series of blogs about the changing B2B Go-To-Market landscape. The whole company is built on the premise that the old GTM playbook for B2B is broken. I’ve been in B2B SaaS pretty much my whole career and don’t really know anything different. What was the jump from all that CMO experience to AudiencePlus?

Lead Ranking 52

Lead Ranking B2B Marketing Paid Search Agency Marketing Analytics Tools 52

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. Leadership buy-in is absolutely necessary to emphasize the importance of a content marketing strategy and this statistic shows that CMOs are making content creation a priority.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206