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Thinkers360 Predictions Series – 2025 Predictions for B2B Thought Leadership

Thinkers360

2025 Predictions for B2B Thought Leadership Thinkers360 2025 predictions for B2B Thought Leadership are member-sourced from our opt-in B2B thought leader, analyst and influencer community with 100M+ followers on social media combined.

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently

But in the B2B space, LinkedIn is still king. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. I don’t know what the other 3% of B2B marketers are doing, but they’re clearly missing out. Ok, we know B2B marketers love LinkedIn and would be lost without it.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

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Thinkers360 Announces Release of 2025 B2B Thought Leadership Outlook Research

Thinkers360

DALLAS February 6, 2025 Thinkers360, the world’s premier B2B thought leader, analyst and influencer community, today announced the release of it’s 2025 B2B Thought Leadership Outlook Research Report. This years findings show that its all about insight thats impactful and relevant.

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How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

They work for B2B companies as well, even in the most unconventional industries like commercial real estate. As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. She was a pioneer in thinking that a B2B company had stories to tell and connections to build.

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5 Common CMO Questions About GTM Orchestration

Heinz Marketing

Creatives can be creative, strategists can think big thoughts in their fancy chairs, and the MOPs folks can make clear cases about what tools are BS and what tools are indispensable. Marketing orchestration is a great spot to start to find where and how you can build predictable uniformity wherever possible.

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25 B2B marketing statistics that sum up 2024 at the half-year mark

Sword and the Script | B2B

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Below are 25 B2B marketing statistics that sum up 2024 so far. >>> Thought leadership.