Hubspot

APRIL 6, 2017

While it’s good practice to include a call-to-action (CTA) in your blog post, these sometimes fail to entice people to take the desired course of action. We experimented with the slide-in box on the HubSpot blog, and it achieved a 192% higher clickthrough rate, and 27% more submissions than a regular CTA at the bottom of a blog post.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

SmartBug Media

AUGUST 19, 2019

Pop-ups generally have decent clickthrough rates —often around 2%—higher than other kinds of ads. If you’re using HubSpot, this responsive feature is built into the lead flows tool. If you decide to test a form of pop-up or lightbox ads on your site, always do it with inbound best practices in mind. Always Think Inbound.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

MAY 30, 2019

We've created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. As you can see, your template reflects these best practices, providing space for several different campaigns, AdGroups, and ad variations within those AdGroups.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Whether it’s a dedicated webpage, your homepage, or somewhere else, make sure to follow landing page best practices to maximize conversions. Best Practices for a Quality PPC Strategy. Landing Page Best Practices.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Make sure all your web pages are following on-page SEO best practices. Conversion Rate Optimization. How'd you do?

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. How People See Your Domain.

SEO 100

SEO Marketing Websites Optimization Domain 100

Hubspot

AUGUST 14, 2013

Card Sorting Practice. A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. If you have HubSpot, Keywords tools are already built into your account.). The good news is, you don''t have to have any UX experience to run this exercise.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

DECEMBER 2, 2014

In our new guide, 17 SEO Myths to Leave Behind in 2015 , we reiterate some of the best practices that should continue to guide your strategy through 2015, while also highlighting how SEO has changed over the course of 2014. And it''ll improve search visibility and clickthrough rates …”. And you get your headshot in the search results.

SEO 28

SEO Clickthrough Click Rate High Quality Lead 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. 2) Facebook Likes. 3) Ad Impressions.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

APRIL 17, 2014

Below are some best practices you can implement and experiments you can run for optimizing your social channels. For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

AUGUST 16, 2018

It’s common practice to use this to promote owned media, and can be done through: Social media advertising. The sites who’ve mentioned your brand have linked to your website, making it easy for readers to clickthrough and visit your website. That’s no different when it comes to PR. Influencer marketing. Pay-per-click (PPC).

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Hubspot

DECEMBER 23, 2019

Of course, this isn't a new concept in advertising — "native ads" have been around for quite a while, as have best practice strategies for creating them. Check out HubSpot's 11 Soundless Videos We Love (And Why). This placed a new onus on advertisers to create ads which mimic what a user typically sees in their news feed.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Hubspot

JUNE 2, 2014

But you can stack the deck in your favor by following a few best practices for increasing email open rates. We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Wouldn''t it be nice to know beforehand if your email would get opened?

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

JUNE 9, 2017

Within the same DoubleClick post that outlines the worst practices for ad experiences, Google also lists three key elements of the best ones, which content creators can use to guide their revisions: Immediate. did, resulting in an increased clickthrough rate , among other measurables. as well as those on desktop: Source: Google.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Hubspot

SEPTEMBER 21, 2016

With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue. 3 ) Dig into your CRM.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

APRIL 29, 2014

We''ve all heard the regular call-to-action best practices by now. If you''ve started to see a disappointing leveling off of your CTA clickthrough rates (not submission rates, mind you), it could be due to design overexposure. If you''ve also had the same design for a bit, consider a refresh to help improve your CTA clickthrough rates.

RFP 28

RFP Clickthrough Planning Blogger 28

Hubspot

MARCH 19, 2013

So to help you get a handle on some of the most critical CTA best practices, this post -- and the accompanying SlideShare -- will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn't) with CTAs. 20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? At HubSpot, we report on the progress of our most important marketing metrics (such as traffic, leads, and the status of our marketing SLA ) at our weekly team meetings.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 24, 2012

As you read through these items, ask yourself, "Do I or has anyone working on my website ever employed these practices? Call it what you will; it’s not a good practice either way. To prevent keyword stuffing, follow best practices for optimizing your content , and aim to write as naturally as you would speak.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

OCTOBER 18, 2012

While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. 2) Optimize Your Thank-You Emails.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

JANUARY 14, 2013

And to do so, you need a social media manager who not only knows social media platforms like they know the alphabet, but who also knows how to develop strategies for various social networks, track the right metrics, and integrate the best tools and practices on those platforms. Practicing white-hat, honest, and creative SEO tactics.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 31, 2014

In HubSpot''s software, for example, all of this is easy to set up due to the integration among our Blogging , Email , Marketing Automation , and Contacts tools: Anatomy of a Welcome Email. General email best practices aside, let''s review some of the specific welcome email must-haves, using Inbound Hub''s own welcome email as an example.

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

AUGUST 16, 2013

But at the end of the day, best practices and historical performance data can only get you so far -- and then, you''re in subjective territory. 5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. Looking at clickthrough rate is important.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

JULY 8, 2020

You can go about this practice yourself, but here are some social listening tools to lend a hand. B2C companies experience higher clickthrough rates on weekends while B2B companies see more success on weekdays. You can enlist a social media management tool to help you maintain your presence by scheduling your posts in advance.

eCommerce 60

eCommerce Twitter Paid Search Agency Work Management 60

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Optimize your subscription page using the same best practices you would for any other landing page on your website. So much simpler, right?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. And by fulfilling these needs, an increase in clickthrough rates, traffic, conversion rates, leads, and sales is sure to follow.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

AUGUST 19, 2014

The real crazy thing is, even though that stat is probably similar for most marketers, we still put practically all our effort into creating brand new content. Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. Crazy, right? Actually, it makes perfect sense.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

OCTOBER 27, 2016

Chelsea Hunersen , Social Media Manager at HubSpot : The principles of creating a good post and grabbing attention are the same no matter what the medium. Success can’t just be based on how many people click or view an ad -- what does 500 clickthroughs to a post mean to you and your company? 9) Focus on the mobile experience.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

NOVEMBER 8, 2012

This is one of our top offers in terms of downloads and previous email clickthrough rates. This example details HubSpot customer FireRock's success using HubSpot and social media to increase their reach by 330%, website visits by 189%, and lead generation by 137%. Example: Learning SEO From the Experts, Top Ebook Offer.

Top of Funnel 28

Top of Funnel Marketing Funnels Contact Marketing Contacts 28

Hubspot

NOVEMBER 29, 2012

That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices. An even better practice would be to use dynamic keyword insertion. Step 2: Identify Your Landing Pages.

PPC 28

PPC Template Work Management Marketing Management 28