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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. A part of the series Buzzwords in Marketing Automation. Observation.

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. This allows you to observe the clickthrough. A part of the series Buzzwords in Marketing Automation. Observation.

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A/B Testing: How adding a second CTA increased clickthrough 291%

markempa

Primary Research Question: Which call-to-action variable cluster will achieve the highest contact page conversion rate? Secondary Question: Which call-to-action variable cluster will achieve the highest total page click-through rate? Let’s look at the metric results to the secondary research question: overall clickthrough rate.

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18 Actionable and Proven Tips to Increase Your eCommerce Conversion Rate

Optinmonster

Want to boost your eCommerce conversion rate? Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. What Is eCommerce Conversion Rate? Let’s get started!

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Customer Experience Email Marketing Tips

SendX

Now, when applied to email marketing, chatbots can significantly increase interaction, reaction rate, and content delivery. In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates?

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

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Strong and Effective Email Marketing Requires Effort and Diligence

Biznology

This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. These aren’t quite as useful as revenue and profitability metrics, but are far more valuable than process metrics like clickthrough rates.