Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

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Hubspot Tips Paid Search Agency Work Management 101

Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

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Hubspot Work Management Marketing Management Paid Search Agency 97

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Building Trust. Source: EndeavorCreative.

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Ad Building Content Marketing Brand Identity Branding 345

Hubspot

JULY 23, 2020

For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved. Having settled on the experiment, HubSpot's team then needed to stop and think through possible speed bumps.

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Hubspot Campaigns Advertising Agencies Work Management 80

Hubspot

APRIL 16, 2020

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

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Hubspot Work Management SWOT Marketing Management 94

Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Here, we’ll look at CTAs proven to generate clicks and improve your lead generation strategy for B2B marketing campaigns. 4 CTAs Proven to Perform.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Martech

APRIL 10, 2024

It’s not about selling technology, it’s about helping businesses to build meaningful connections, one click, one story and one emotional spark at a time. It categorizes a company’s social contribution, from fulfilling basic needs to creating positive change that benefits clients and society.

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Work Management Marketing Management Product Differentiation 112

Hubspot

DECEMBER 12, 2019

There is no company better positioned to digest massive amounts of audio data than Google. Clicking on these results will simply open a new search for the name of the show. In terms of real estate, both these carousels occupy top positions in the SERPs. Optimizing HubSpot's Podcast for SEO.

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Hubspot SEO Design SERP 99

Marketing Insider Group

JUNE 19, 2023

Image Source Grasping Why You Need To Do Competitor Content Analysis Competitor content analysis helps you discover what’s clicking with your target audience and how they want to engage with you. Categorize your competitors by their business positioning and marketing objectives.

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Analysis Top of Funnel Advertising Agencies Content 287

SmarkLabs

JUNE 10, 2020

HubSpot is a powerful tool that can handle almost all of your sales and marketing needs. This is where HubSpot’s powerful workflow automation comes into play. Now, there is a difference between “workflows” and “sequences” in HubSpot that many people get confused about. In fact, marketing automation can lead to a 14.5%

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Hubspot Lead Ranking Lead Scoring Sales Qualified Leads 52

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. HubSpot CRM").

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Hubspot Cost Google Process 74

Strategic-IC

NOVEMBER 6, 2017

Automation tools such as HubSpot sequences can offer substantial value to your sales team; enabling your team to create personalised, customised email templates to follow up, reach out and engage at the right time, in the most efficient way. What Are HubSpot Sequences? Will it encourage a positive relationship??.

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Top of Funnel Hubspot Practices Best Practices 69

Smashmouth Marketing

AUGUST 26, 2013

Last week at Inbound, HubSpot announced a new product, Signals. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. Knowing that they have seen your email or they clicked through a link or they are reading your website is gold.

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Hubspot Product Linkedin B2B Sales 100

Marketing Insider Group

DECEMBER 28, 2020

Other large players in the space include HubSpot , Zoho , and Oracle. Depending on the recipient’s behavior (downloading an asset, opening an email, clicking on an email), they take different routes. According to G2 Crowd, an independent software review website, these are their picks for 2020: HubSpot. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Sprout Social

APRIL 17, 2024

HubSpot HubSpot is a leader in marketing and sales platforms, offering a versatile chatbot builder as part of its Service Hub product. By unifying every customer interaction in one place, your team can offer personal, positive engagement without depleting resources.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback?

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Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Anyword

MARCH 14, 2024

Whether your focus is on improving open rates or boosting click-through rates, this feature ensures that your evaluation criteria are perfectly matched to your marketing goals. Supported platforms include Meta Ads, Google Ads, LinkedIn Ads, Hubspot and more. open rates, click-through rates).

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Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

FMG Suite

APRIL 25, 2024

Then, without clicking or exploring, give yourself five seconds to absorb what you can. It’s also the most powerful social channel for lead generation, according to HubSpot—surpassing both Facebook and Twitter combined: 4. Marketers who prioritize blogging are 13 times more likely to see a positive ROI, according to HubSpot.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Hubspot

MARCH 23, 2017

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software.

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Hubspot Conversion Work Management Marketing Management 77

SmartBug Media

AUGUST 31, 2021

As an inbound marketer , it’s no surprise that I placed HubSpot on this list first. There are several tools and techniques you can use within HubSpot to help prospecting activities. If you search “Prospects” in the top right search bar of your HubSpot portal, you can see the companies that have recently visited your website.

Budget Programs 87

Budget Programs Tools Hubspot Lead Scoring 87

Hubspot

OCTOBER 24, 2019

I’m on the HubSpot Academy Team at HubSpot, and not only have we read up on the facts, but we also teach them. Our HubSpot Academy Instagram had been laying dormant for months and didn’t have a clear strategy or owner. HubSpot Academy , as a brand, has an amazing fanbase. My job is to grow our HubSpot Academy community.

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Hubspot Allocation Conversion Acquisitions 49

SmartBug Media

APRIL 3, 2023

The goal here is to provide useful information and position yourself as an expert in your field. This positions you as an expert on the subject. New Ways to Personalize Content and Generate More Leads HubSpot continues to find ways to better personalize content for an audience. One powerful feature is the Smart CTA tool.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Envy

NOVEMBER 8, 2021

The topic cluster tool on HubSpot. There’s a great tool from HubSpot which helps you map your content plan, check that all your cluster posts line up with each other, and helps you track performance so you can fine-tune it. Go to Marketing>Website>SEO>Topics in your Hubspot account. You’ll see reports like these.

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Keywords SEO SERP B2B Thought Leadership 118

Martech

DECEMBER 4, 2023

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., the tactic positively impacts revenue or leads). Additional pain points include rage clicks and multiple-use targets.

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B2B Marketing Trends B2B Planning 110

LeanData

JULY 19, 2022

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. Years ago, I gave up on opens and clicks. The reason being that any new firewall, update, or email server service may cause false positives.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Contently

DECEMBER 26, 2022

Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. Metrics such as clicks, shares, likes, comments, and views are all important. Average Time on Page: How long do visitors stay on the page when they click to view your content?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Or how brands like Hubspot couple important announcements with graphics instead of just using text? That is the power of brand awareness.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

DAGMAR Marketing

SEPTEMBER 13, 2022

The money you spend on marketing like pay-per-click (PPC) can lead to excellent returns. With the right approach, marketing will help you boost your reputation, improve your position in search rankings, and attract potential clients to your website: The top four search positions get the majority of clicks (SEO Inc.)

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Paid Content Statistics Paid Search Agency Advertising Agencies 52

Navigate the Channel

JUNE 2, 2023

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. Hubspot has more answers for that, too. There is also Yahoo for paid search.

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Paid Content Traffic Paid Search Agency Marketing Websites 65

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Video content For the past three years, as HubSpot tells us, video has been the primary content created by marketers. Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Martech

JULY 19, 2021

A candidate for a position might come armed with Marketo, HubSpot or Salesforce certification, for example, but does that tell you whether they have an overall understanding of the marketing ops framework. Please click here to take our 3-minute survey. Christina Garnett , community builder and strategist, HubSpot.

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Trade Show Vendors Barriers Conference 120

Hubspot

SEPTEMBER 20, 2023

Within HubSpot CRM, for example, you can ask integrated AI to complete routine tasks for you. HubSpot’s ChatSpot can do everything you already do, but faster — a simple request to ChatSpot, and you can get to the end point of your request. Instead of clicking to get to a report, ChatSpot will deliver it straight to you.

Marketing AI 73

Marketing AI CMS Development Conversion Best Practices 73

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. We used this approach when building HubSpot's Business Templates directory , which launched in March 2019. Give people what they want. Add descriptive alt text.

Design 69

Design Hubspot SEO Lead Scoring 69

Martech

SEPTEMBER 1, 2023

As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. I lost count of the number of screens I clicked through. HubSpot, for example, has an integrated AI assistant to help create and polish content. How are you going to address this?

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

Martech

AUGUST 16, 2023

In a world of one-click shopping, customers have higher expectations for any company they interact with. While there are a number of ways to implement these ideas, I’ve spent the bulk of my career helping teams leverage a marketing platform like HubSpot to architect and deliver remarkable customer experiences.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Marketing Management B2B 98

Oktopost

FEBRUARY 28, 2022

This typically means that businesses with positive employer brands will have an easier time with recruiting, and they will also be able to hire the same candidates for less money. A strong employer brand requires at least two elements: You need to have a positive work culture that your current employees truly appreciate.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. Many of these benefits generate a positive feedback loop. Most web hosts give you an easy one-click WordPress installer tool. HubSpot CMS. What Kinds of Websites Can You Build with HubSpot?

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134