B2B Marketing Exchange

MARCH 15, 2023

Since 2012, Demand Gen Report ’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Contently

FEBRUARY 4, 2020

They allow brands and publishers to collaborate with the type of storytelling talent they would never be able to hire otherwise. If we want to usher in a new creative renaissance, protecting our creative class should be our top priority. If we restrict freelancers, well, then the content world will become significantly less creative.

Creativity 218

Creativity Studies Classified Ads Storytelling 218

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. We collaborate with brands to create best-in-class content. Photos via Gear Patrol Studios ).

Storytelling 41

Storytelling Process Brand Identity Branding 41

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. The Contender is a small business using video to stand out from competitors and punch above its weight class. Then we cried. Then we subscribed for more.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Sprout Social

FEBRUARY 5, 2019

These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. Our Partner Value Awards recognize agencies who Cultivate their clients’ success, have an Always Be Growing mentality, are MVPs in the #SproutPartner community and work hard to build amazing Social Media Campaigns.

Advertising Agencies 73

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 73

Sprout Social

NOVEMBER 1, 2016

Focus on Storytelling. Over the course of five days, the travel brand challenged its community to use the Vine app to create six-second scenes about travel and adventure. With profiles for its 81 hotels and resorts, the luxury travel brand curates travel, food and lifestyle content for its guests around the world.

Social Media 90

Social Media Class Word of Mouth Media 90

Convince & Convert

MARCH 4, 2015

Here’s one of the best lessons from the list: Good teaching is about listening, questioning, being responsive, and remembering that each student and class is different. It’s about eliciting responses and developing the oral communication skills of the quiet students. Creating Community. Do you collaborate with your community?

Content Marketing 165

Content Marketing Content Communities Work Management 165

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. Like many regions, Asia has its own content marketing association , a non-profit that provides education, awards, and community. For example, “national/state level,” “top class,” and “best” are all prohibited. Today, we are living on a truly global planet.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Contently

MARCH 6, 2018

That’s why a story in a far-out world like Star Wars works; Luke is the archetype of the working-class underdog called to great adventure, riding around in spaceships that look like 1950s hot rods. I don’t know about you, but I’m friends with very few people in the content marketing community on Facebook.

Content 167

Content Linkedin Facebook Analysis 167

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. The Data Storyteller Award : Altos. Honorable mention : We also want to recognize the NYU Advancement & Alumni Department for their Class of 2019 nurture campaign.

Work Management 112

Work Management Storytelling Copywriting Open Rate 112

Salesforce Marketing Cloud

DECEMBER 9, 2021

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Join the conversation in the Trailblazer Community. Highlight ways you care about your community — your values could match a prospective company’s values.”. TAKE ME TO TRAILHEAD.

Marketing Websites 98

Marketing Websites Ad Building Peer-to-peer Digital Transformation 98

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Passes run upward of $3,000 for the official conference sessions.

Marketing AI 80

Marketing AI Advertising Agencies Planning Broadcasting 80

Heinz Marketing

DECEMBER 22, 2021

Brands tout themselves as customer-centric, candidates feature it in interviews, and marketing classes everywhere dedicate entire slides to it. The idea of dark social is simple: un-trackable conversations and communities drive a considerably larger portion of buying decisions than we know. Cue the collective, “we get it” eye-roll.

Tips 123

Tips Work Management Word of Mouth Marketing Management 123

ClearVoice

AUGUST 4, 2020

This has been done by liquor brands, art fairs, maker communities and music communities. Livestreaming classes. Moreover, because publications are now covering virtual happenings in their “What to Do” and “Top Activities” coverage, if your virtual class is really well-executed, it might actually earn some media.

Content 88

Content Sample Class Storytelling 88

Exo B2B

OCTOBER 10, 2023

Comme un enfant, il lui a fait faire ses classes en la professionnalisant au fur et à mesure. La «baveuse» de la Trifecta Vous connaissez quelqu’un(une) qui aurait l’audace de monter sur la scène de B2B Forum et aller affirmer qu’il faut arrêter de faire du «storytelling» en marketing?

Gartner 52

Gartner B2B Ideal Customer Profiles B2B Marketing 52

6sense

JANUARY 3, 2022

We need someone who can geek out on all our specs and who has Stephen King-level storytelling skills. The experts in the community have shared so much great advice that we decided to crowd-source a guide to hiring marketers in these turbulent times. And who better to get those from than a group of world-class CMOs?

Planning 62

Planning CMO Marketing Budget Creation Class 62

Parse.ly

DECEMBER 15, 2022

Teach For America: Improving Voting Access for Marginalized Communities One School at a Time. Schools aren’t just places for learning, they’re also critical for community involvement, voting access, and so much more, as this Teach For America piece showcases. Storytelling in content is one of the biggest challenges for marketers.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

ClearVoice

JANUARY 17, 2019

Constituents who share their stories can become the nonprofits most impactful storytellers. Your most powerful, often overlooked, and untapped resources for authentic storytelling are the people you serve. Some nonprofit communications directors or development directors may feel skittish about taking donors to meet constituents.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Passes run upward of $3,000 for the official conference sessions.

Marketing AI 73

Marketing AI Advertising Agencies Planning Broadcasting 73

NetLine

JULY 27, 2023

It was a great education to see firsthand how all our different personalities and responsibilities come together to shape communities. With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Vidyard

SEPTEMBER 12, 2018

There is a class of marketer and sales professional out there who know nothing matters but leads won and deals done, and to whom views are only useful in concert with bottom-line KPIs. If you belong to that class – and many of our readers do – we think it’s high time you earned an award!

Video Marketing 70

Video Marketing Business Top of Funnel Class 70

Sprout Social

OCTOBER 23, 2019

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. Build a community. A loyal community of followers will do a lot of the work for you. Provide stellar customer service.

Loyalty 84

Loyalty Ad Building Brand Identity Branding 84

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. The Contender is a small business using video to stand out from competitors and punch above its weight class. Then we cried. Then we subscribed for more.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

SEPTEMBER 12, 2018

There is a class of marketer and sales professional out there who know nothing matters but leads won and deals done, and to whom views are only useful in concert with bottom-line KPIs. If you belong to that class – and many of our readers do – we think it’s high time you earned an award!

Video Marketing 63

Video Marketing Business Top of Funnel Class 63

Convince & Convert

MARCH 2, 2015

Global Community = Global Social Media. As the Senior Director of Digital Communications at Habitat for Humanity , Duane oversees a small but mighty team that handles all things digital for the international house-building non-profit organization. DuaneJBates Tweet This. Habitat partners with families who are in need of housing.

Social Media 120

Social Media Media Skype Communities 120

Sprout Social

SEPTEMBER 2, 2022

This social media training course covers every corner of social strategy—from choosing channels to managing communities. Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. She also has a paid Reels storytelling course that goes more in depth. Level: Beginner.

Social Media 110

Social Media Training Course Resources 110

Televerde

JULY 23, 2019

Each year, approximately 700,000 women and men finish their prison sentences and reenter communities across the country. Since 1994, we’ve created best-in-class sales and marketing services through a business model that hires, trains and supports incarcerated women in Arizona and Indiana.). There’s more storytelling now.

Lead Ranking 72

Lead Ranking Resource Management Barriers Work Management 72

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

ClearVoice

JANUARY 4, 2019

Cost : $245 for a conference pass (master classes are also available). The conference will cover email marketing, storytelling, and relationship building through your content. A global startup community of 1,000,000 entrepreneurs, 120 countries, and 350 cities. Digital Summit. Dates: February 11-12, 2019. Sponsor: StartupGrind.

Conference 106

Conference Creativity Startups Network Marketing 106

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Hubspot

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. We need to shift our focus from impressions and traffic to subscribers and community. Resolution: We need to hold it.

Examples 101

Examples Brand Identity Branding Ad Exchange 101

Contently

AUGUST 4, 2017

When it comes to storytelling, some brands are luckier than others. I’m not entirely sure how that works—Astronomy was the one class I dropped in college—but, based on some quick Google research I do know that a total eclipse hasn’t crossed the U.S. Etsy: How a Mother’s Etsy Shop Saved Her Family From Eviction.

Best Practices 112

Best Practices Content Marketing Work Management Ideal Customer Profiles 112

SmartBug Media

APRIL 12, 2019

Sales Hacker is a community of experts in the sales and marketing industry that deliver advice and education for those that want to learn. As promised and stated on their homepage, “We provide world class thought-leadership, webinars, conferences, online courses, sales training & digital partnerships.”. Content Marketing Institute.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Content Marketing Institute

FEBRUARY 14, 2018

While my personal interest is book-centric, libraries offer much more to the local community, of course. Senior citizens can take computer classes. Perhaps even more thorny for their efforts is that it’s not clear exactly what libraries should aim for as they evolve to meet changing community needs.

Content 100

Content Paid Search Agency Social Media Communities 100

Marketing 261

AUGUST 22, 2018

Within the last 30 minutes, you might have sent an email to a client, responded to a reply on Twitter, made a comment in your user community, and shared a new blog post on LinkedIn. In your mind, this is just maintenance work: Keeping up on correspondence, communicating with customers and prospects.

Brand Identity 59

Brand Identity Branding Work Management Storytelling 59

LeadSquared

DECEMBER 28, 2016

perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]. perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””] Views can be bought, but shares are earned!

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52