Sprout Social

MARCH 3, 2022

With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. So it makes sense that businesses are flocking to TikTok to expand their reach. TikTok hashtags. What are TikTok hashtags? Benefits of using hashtags in your TikTok strategy.

Trends 112

Trends Communities Video Marketing Search Marketing 112

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Brand Identity 90

Brand Identity Branding Advertising Agencies Paid Search Agency 90

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies).

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Why should businesses consider using TikTok? Let’s get started.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

seo.co

OCTOBER 4, 2022

TikTok is an app that has taken over the world in a relatively short time. The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. And yet, 79% of redditors agreed that “once I find a brand I like, I stay loyal to that brand,” also tops among social media users.¹ How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

ClickZ

MARCH 16, 2023

So whether in the aisles shopping or endlessly scrolling through “Things I bought because of TikTok”, we’re twitchier about what to buy. Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. Some think searching on TikTok has overtaken Google for Gen-Z.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. How do you get more views and followers on TikTok? Understanding how the TikTok algorithm works is key to making this platform work for your brand. What is the TikTok algorithm? Let’s dive in. Comments posted.

Keywords 125

Keywords Video Marketing Social Networks Social Media 125

Martech

NOVEMBER 15, 2023

Shopping-related videos increase on TikTok after Christmas well into January. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. A survey of U.S.

Act-On 117

Act-On Trends Paid Search Agency eCommerce 117

Sprout Social

JULY 18, 2022

TikTok has made reading certifiably, undeniably cool. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Recaps were also posted on TikTok.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Sprout Social

SEPTEMBER 15, 2020

While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. How to access TikTok analytics.

Analytics 133

Analytics Viral Marketing Work Management Demographics 133

Sprout Social

JUNE 28, 2022

The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. While the platform owes much of its booming growth to creators, TikTok regularly goes out of its way to acknowledge their impact.

Work Management 108

Work Management Paid Search Agency Viral Marketing Lock-In 108

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. Absolutely no!

Social Media 83

Social Media Paid Content Media Lead Ranking 83

ClearVoice

APRIL 5, 2024

Influencer marketing is a content marketing strategy component that involves outsourcing content promoting your product or service to creators with a significant and engaged social media following. The type of content and campaign can vary just as widely as the size of the social media following you’re looking to leverage.

Advertising Agencies 52

Advertising Agencies Marketing & Strategy Social Media Demographics 52

Sprout Social

JUNE 13, 2022

With more than one billion active users , TikTok has changed the social media game. And with brands on TikTok proving its value as a business tool , it’s here to stay. If you want to keep your content consistent and your to-do list short, it’s time to create a TikTok schedule. Published on Categories. Published on.

Tips 94

Tips Eye-Tracking Social Media Profiling 94

Sprout Social

JULY 15, 2020

In a span of just a few years, TikTok has seen massive growth in popularity and app usage. And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. But advertising on TikTok isn’t the same as advertising on other social channels.

Advertising Agencies 140

Advertising Agencies Paid Search Agency Advertisements Advertising 140

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. We'll distill three key ingredients that go into achieving viral results on TikTok.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. Writing TikTok captions. Published on Categories.

Video Marketing 131

Video Marketing Tips Viral Marketing Custom Publishing 131

Sprout Social

OCTOBER 1, 2022

We used Sprout Social Listening to gauge public opinion on the flavor. FallDecor has over 8 million views on TikTok. Michaels Craft Store joined in on that anticipation and excitement with a TikTok announcing their fall decor drop. And curling up with a good book falls right into that category. michaelscraftstore.

CAN-SPAM 104

CAN-SPAM Social Media Trends Buzz 104

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Buffer

MARCH 29, 2023

That’s the story of many UGC creators – they go in with zero experience but armed with a smartphone and a creative eye, they can start charging brands to talk about their products and services for their social media platforms in no time. Start by researching popular content categories and identifying gaps in the market.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. By analyzing over five billion data points, RAD AI has identified several consistent content patterns that mark successful TikTok influencer campaigns, and we love sharing. What defines the nuances of a viral TikTok moment?

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Martech

JULY 23, 2021

With the new Query Loop Block, content makers can display posts from a specific category, in the way that they have been able to use Latest Post blocks in previous versions. TikTok’s algorithm: Great for advertisers but weird if you zoom out. “A Through this one powerful signal, TikTok learns your most hidden interests and emotions.”.

Paid Content 123

Paid Content CMS Development Enterprise Management Marketing Automation Services 123

Sprout Social

MARCH 15, 2024

The term “influencer” might be synonymous with Instagram and TikTok these days. If you’re interested in learning more about how you can seamlessly find and manage influencer relationships, all the way from onboarding and project assignment through to execution, request a demo of Tagger by Sprout Social today. Published on 1.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Martech

MARCH 22, 2022

Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify. Once users click on the link, they are taken to a curated selection of products and can purchase directly on Linkpop, without having to leave the social media app they are on.

Social Marketing 100

Social Marketing Curation Segmentation Social Media 100

SocialPilot

FEBRUARY 11, 2024

We’ll get you started by diving into various categories where AI prompts can significantly amplify influencer marketing efforts. Top Influencer Marketing AI Prompts Based on Various Categories So, how can AI and influencer marketing work in tandem to create exceptional results?

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. And social listening can unearth these game-changing insights…if you know how to use it.

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 93

Social Media Brand Identity Branding Media 93

ClearVoice

JANUARY 31, 2022

Here are your monthly updates from the world of social media. Get your 2022 @Instagram Trend report and more in this month's social media updates with @ClearVoice. TikTok update: TikTok integrates Stories within the app’s ‘For You’ feed. SocialMediaNews | written by @AltimeseNichole Click To Tweet.

Social Media 59

Social Media Media Broadcasting Privacy 59

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. Awareness networks, like TikTok, Instagram, Pinterest and YouTube, are where people go for inspiration.

Marketing & Strategy 108

Marketing & Strategy Social Media Network Marketing Intent 108

Hubspot

APRIL 6, 2023

Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. are social buyers, which is approximately 90.2 More than 50% of consumers we surveyed said they'd purchased a product directly from a social media platform.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Even though the majority of marketers say influencer marketing is vital to their social strategy, only 34% have a dedicated budget for influencer marketing.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Hubspot

DECEMBER 16, 2019

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade. Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok. TikTok's main account, which has 35.5

Brand Identity 101

Brand Identity Branding Youtube Social Media 101

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. This is important for several reasons.

Social Media 52

Social Media Trends Media Demographics 52