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Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Because, you know, SEO. If you dared insert an “in” or a “for” to make it read less awkwardly, you’d get a nastygram from your SEO team. Lots of them.

SEO 309
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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture. In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL.

SEO 331
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The baseline problem in SEO forecasting

Kevin Indig

SEO Power Plays Unlock the SEO secrets behind monday.com, Robinhood, and hundreds more. Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem.

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7 Ways Email Marketing Can Help You Double Your SEO Results

SendX

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. What Is SEO? Why Should You Invest Into SEO? It brings qualified leads to your site.

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Do Categories & Structure Matter More For SEO Than Just Content? via @sejournal, @rollerblader

Search Engine Journal

Content silos aside, discover the impact of categories and structure have on your SEO efforts in this week's Ask An SEO. The post Do Categories & Structure Matter More For SEO Than Just Content? appeared first on Search Engine Journal.

SEO 89
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How to explain the value of SEO to executives

Kevin Indig

Today’s Growth Memo answers a question from loyal reader Nilesh: “ How do you explain the value of SEO to C-suite executives and senior managers? Not getting buy-in and funding from leadership is a guaranteed fail state for SEO - and any other marketing discipline. This problem is not exclusive to SEO.

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7 Ways Email Marketing Can Help You Double Your SEO Results

SendX

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. What Is SEO? Why Should You Invest Into SEO? What Is SEO? Table of Contents.