BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

RockContent

And how does it affect your SEO strategies ? What are the impacts of BERT on SERPs? Content and SEO: how to optimize for BERT? What are the impacts of BERT on SERPs? Google showed an example to explain the changes that BERT causes in SERPs.

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What Is a SERP? Definition of a SERP

seo.co

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs.

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Google Updates Some SERPs With Translated Results via @sejournal, @martinibuster

Search Engine Journal

It auto-translates the titles and snippets between languages The post Google Updates Some SERPs With Translated Results appeared first on Search Engine Journal. News SEOGoogle documented a change called Translated Results that affects six languages.

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Analyzing Google SERP Volatility Across 25 Industries

SEMrush

We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and see what SERP features you should be targeting.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features.

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SERP Analysis Tools For SEO and Ranking? via @sejournal, @martinibuster

Search Engine Journal

SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. The post SERP Analysis Tools For SEO and Ranking? News SEOHow useful is the information? appeared first on Search Engine Journal.

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O que são SERP Features?

SEMrush

O Google está focado em fornecer respostas rápidas aos seus usuários, e eles estão fazendo isso com recursos especiais nas SERPs. Vejamos os SERP Features mais comuns e ver o valor que eles podem ter para sua empresa.

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Google is Rewriting Title Tags in SERPs via @sejournal, @MattGSouthern

Search Engine Journal

The post Google is Rewriting Title Tags in SERPs appeared first on Search Engine Journal. News SEOGoogle is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag.

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Rise Up in SERPs With the Right SEO Content

Content Marketing Institute

Put on these SEO boxing gloves. Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. Zero-click searches, sponsored listings, featured snippets, and more.

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SEO Rank Checkers: Know Where You Stand in the SERPs

Brightedge

A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. By performing SEO rank checking, you can gather valuable insights, like: SERP POSITION. Where do your target keywords rank in search overall, and which of your keywords rank highest in the SERPs (search engine results pages)? It is easier for SEO to move a keyword from page 2 to page 1 than it is to move a keyword from page 10 to page 1.

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What Are SERPs? Search Engine Results Pages Explained

SEMrush

Learn what SERPs are, how they impact you, and how you can improve your chances for digital success.

Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Why use SEO and PPC together?

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The Maker SERP Squeeze: Why Should SEOs Care?

Moz

Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time

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SERP Universal Listing Trends

Brightedge

The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs.

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The SERP Evolution Strategy

MarketMuse

But if we aspire to rank well for a particular search term, it behooves us to understand how that SERP has changed over time. The Goal of Analyzing Changes in SERP The purpose of the SERP Evolution […]. The post The SERP Evolution Strategy appeared first on MarketMuse. SEO Content StrategyThomas Jefferson once said, “I like the dreams of the future better than the history of the past.”

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12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @wburton27

Search Engine Journal

These 12 local SEO tips can help get you to the top. The post 12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @wburton27 appeared first on Search Engine Journal. Local Search SEOA strong local search presence is more important than ever.

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6 Common Google SERP Feature Misconceptions in SEO

Moz

Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more

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5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition.

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SEO for Early-Stage Startups: How to Get Found in Competitive SERPs via @sejournal, @TaylorDanRW

Search Engine Journal

The post SEO for Early-Stage Startups: How to Get Found in Competitive SERPs appeared first on Search Engine Journal. Content Marketing SEOEarly-stage startups typically don't have the budget to compete against established brands for top keyword terms. Learn what to do instead.

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Budget-Friendly SEO: Free Optimization Methods

Method and Metric

Local SEO SEO SEO Strategy SEO Tools google search console SEO for small business seo strategy seo tools SERPIt isn’t a magic kingdom that only expert marketers have the key to.

Google Search Console Impressions Report and Continuous Scroll SERPs via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs appeared first on Search Engine Journal. News SEO

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SERP Universal Listing Trends

Brightedge

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

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Advanced User Intent and SERP Analysis

MarketMuse

Content is playing a greater role in demonstrating expertise, as this new SERP feature suggests. The post Advanced User Intent and SERP Analysis appeared first on MarketMuse. SEO Content Strategy

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Darwinism & Google SERPs As Product: Revisiting How Search Works via @sejournal, @jasonmbarnard

Search Engine Journal

New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO. The post Darwinism & Google SERPs As Product: Revisiting How Search Works appeared first on Search Engine Journal.

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10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy

SEMrush

Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them!

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. Why Understanding SERPs Is So Important. Traditional SERP Features.

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Desktop vs. Mobile: The Difference Between SERPs

SEMrush

We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms. To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research.

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Why use SEO and PPC together?

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. This post on effective SEO techniques has been refreshed for 2020. Take Advantage of YouTube SEO.

How to Write a Strong SEO Title Tag (with Formulas & Templates!)

Single Grain

A lot goes into getting your online pages SEO-friendly so that they have the best chance possible to rank well in the SERPs. What Is an SEO Title? . First, let's clear up one thing: SEO titles are not the same thing as blog post titles. How Do You Write a Title for SEO?

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. 9 SEO Trends You Can't Ignore in 2020.

What Is Content Decay and How It Affects Your SEO

Single Grain

HEADS UP : If you're looking to boost your SEO traffic quickly, an easy way is by updating old content. Try our FREE tool , Content Decay , to check if you're losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!).

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

Using SEM and SEO together will drive traffic using both organic and paid strategies. What is SEO? SEO is the process of improving your website to enhance the user experience and to increase quality traffic to your site. SEO includes both on and off-page elements.

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Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. We make important decisions, budgetary decisions on what the SERPs say.

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How Google SERP Layouts Affect Searching Behavior

Moz

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs.

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How User Intent Impacts SERPs

MarketMuse

Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings. Content Optimization

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15 Quick Ways to Boost Your SERP Results

accelerate agency

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. As you might already know, there are few quick fixes in the world of SEO. We’ve drawn together 15 of those quick ways to boost your SERP results below.

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10 Tips for Better SEO

Oracle

This article originally appeared on SmarterCX as 10 SEO Tips to Implement in 2020. The world of SEO, or Search Engine Optimization, is ever-changing — and can be somewhat mysterious. I asked SEO pros for their best SEO tips for 2020, and here are 10 of them.

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