Webbiquity

JUNE 24, 2013

The same study also showed that: • 90% of companies are already doing some form of content marketing. • And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Contently

APRIL 15, 2016

Before your brand gets a shiny new toy, it’s critical that you have a thorough understanding of VR’s storytelling capabilities. In the case of that hotel chain, they learned what people liked and disliked, and have since focused on experiences that take you to faraway lands. Study what’s already out there.

Rules 113

Rules Brand Identity Branding Advertising Mediums 113

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? There’s no universal rule here. Once you figure out where your audience spends their time, study that channel to figure out what works best.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed. So, if you plan to create content specifically for the Asian market, know the rules. Storytelling has long played a role in African culture and history.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

B2B Digital Marketer

JUNE 6, 2024

Use Visual Storytelling: Demonstrate the buyer journey and marketing impact through illustrative examples. By agreeing on the rules of attribution and educating executives on multi-touch attribution, companies can better understand and enhance their conversion rates.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Contently

DECEMBER 12, 2018

Except they had one rule: In these adventure stories, no one could ever get wet. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. A separate Edelman study found that number at 57 percent, across age groups.) But a lot of them stuck it out. The brand purpose craze.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

ClickZ

JUNE 21, 2023

Emotion, storytelling, music, characters, and persuasive techniques are all necessary in B2B to inspire decision-making. Ty Heath: In the case of B2B advertising, there is a significant opportunity for improvement. How significant is the commercial case for creative advertising in B2B? And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Content Standard

SEPTEMBER 1, 2016

In the 1960s, Lost in Space captured the imaginations of families across the country through television and spin-off writing, long before the rise of digital storytelling. But after all of this, they also broke the foundational rule of content marketing: story needs to match experience. Understanding Context.

Storytelling 43

Storytelling Paid Search Agency Advertising Agencies Communities 43

Martech

APRIL 22, 2022

As AI improves, use-cases are only going to increase. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. This use case is a prime example of how AI marketing leads to better decision-making. AI platforms for SMBs.

Marketing AI 144

Marketing AI Marketing Attribution Digital Asset Management Work Management 144

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give. Data Storytelling Captures Both the Emotional and Rational Spheres.

Storytelling 317

Storytelling Case Studies Paid Search Agency Top of Funnel 317

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. Find out more: Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

The ROI Guy

APRIL 15, 2014

Yes, there are several studies that point out how sales reps are being invited later into the decision making process. At this final stage, you could have made the case for change only to lose to the competition. An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

ClearVoice

APRIL 23, 2020

Top content writers understand the target audience they’re writing for, have strong research skills and love to incorporate storytelling into their pieces to captivate their audiences, according to SEMRush. Case studies. Example 1: Woobox case study. Study the language the source uses.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

ClearVoice

MAY 31, 2022

In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. A social norm is a generally accepted but unwritten rule about behavior. Other persuasion concepts.

Content Marketing 96

Content Marketing Content Case Studies Paid Search Agency 96

Zoominfo

OCTOBER 22, 2019

We have a strict rule: no pontificating to the masses.” We paired people into cross-functional groups, and each team had to present on a particular use case. Formerly Chief Revenue Officer, Purvis is a graduate of Oregon State University where he studied Economics. It’s very development-oriented.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Contently

JANUARY 3, 2017

Will video rule 2017? And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Marketers, especially those in B2B with longer sales cycles, will be able to make the case for larger budgets based on the proven impact of their efforts. Will artificial intelligence go too far?

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Brandpoint

JUNE 9, 2021

Yes, there are some tried-and-true rules from my first days writing that still apply today: You need an intriguing angle, compelling headline, balanced branding and copy that hits the 400- to 700-word sweet spot. If that information includes a relevant image, people retained 65% of the information three days later, reports Brain Rules.

Media 122

Media PR Paid Search Agency Distribution 122

KoMarketing Associates

FEBRUARY 9, 2016

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. Embodies good storytelling principles. Wrike: Use Cases. CASE Equipment: CX160D Excavator. Case Study.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

ClearVoice

FEBRUARY 16, 2020

Betters your marketing skills : The field of marketing is changing every day, so setting aside time to study the latest updates and trends will help to modernize your overall marketing game. The class you choose should be an area of study you want to display proudly. These badges should help you to ramp up your resume or CV Portfolio.

Course 101

Course Training Work Management Planning 101

B2BMarketing.net

NOVEMBER 6, 2023

Marketers should consider implementing the 80/20 rule by identifying their top 20% of customers that generate 80% of their revenue. They suggested marketers focus on leveraging data, understanding buying groups and aligning teams around the customer while illustrating a case study that showed a successful implementation.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

KoMarketing Associates

DECEMBER 19, 2013

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. A great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Case in point: Cinderella! 168 Case Studies on Generating Traffic from 124 Experts.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Delivra

OCTOBER 10, 2018

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success 3rd Edition — by Chad S. When compiling your library of marketing books, Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success 3rd Edition by Chad S. You may be getting off track without a few reminders.

Email Marketing 74

Email Marketing Planning Top of Funnel Best Practices 74

Content4Demand

OCTOBER 3, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Hear how 13 top CMOs are expanding their leadership to focus on brand storytelling, talent retention and team-building, tech stack efficiency and more. Expanding CMO Roles.

Marketing Analytics Tools 40

Marketing Analytics Tools Account Based Marketing ABM Content 40

SocialPilot

FEBRUARY 9, 2024

His co-authored book with Joe Pulizzi, ‘Killing Marketing’, is called “The re-written rules of what marketing should be in the 21st century”. Robert has a knack for creating content with great storytelling. He is the author of ‘Email Marketing Rules’, and his insights have been taken in multiple email marketing books.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hubspot

FEBRUARY 22, 2017

60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. a big regional franchise operator in the case of a quick-serve restaurant chain)? Storytelling is a foolproof cure. 6) You break the wrong rules. What are the wrong rules to break?

RFP 68

RFP Paid Search Agency Advertising Agencies Marketing Proposals 68

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say). And what does this technology cost?

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Zoominfo

DECEMBER 19, 2018

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Featured Video: Storytelling: How to Stand Apart from the Competition ! 7. Carla Johnson.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

BOP Design

JUNE 22, 2023

Core components in B2B web design are product or service explanations, clear messaging and branding, easy-to-use navigation, excellent storytelling, and inviting calls-to-action. The main goal is to present a reliable and professional image while creating a great user experience (UX). How often should I update my B2B website?

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Kaon

FEBRUARY 27, 2020

With the Killer Content Awards , the B2B Marketing Exchange spotlights companies that are embracing new rules of engagement and transforming them into cutting-edge campaigns that employ new storytelling methods and amplification channels.

Buying Cycle 26

Buying Cycle Storytelling Content B2B Sales 26

Content Marketing Institute

JANUARY 22, 2019

Case in point: #WeAreCisco. . Case in point: Orlando Magic’s personalized communication. The messages are triggered by pre-set rules, conditions, or available offers like ticket resales. Case in point: Cleveland Clinic’s MyChart Patient Portal. Case in point: OppenheimerFunds’ Fact vs. Feeling tool.

Examples 108

Examples Top of Funnel Content Marketing Paid Search Agency 108

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” Mizuno running long tail outreach marketing case study. In a majority of the cases, we’re walking into a drama that is already in progress.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Vidyard

DECEMBER 1, 2017

Although simple and short in length, a great animated explainer video must follow some rules: Make the beginning powerful: Grab your audience’s attention and build empathy by showing pain points first. Keep your video quick and straightforward: Short is gold for explainer videos.

Video Marketing 93

Video Marketing Business Comparison Education 93

Zoominfo

OCTOBER 5, 2021

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Featured Video: Storytelling: How to Stand Apart from the Competition !

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Content Marketing Institute

MAY 7, 2018

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing. Bernadette Jiwa’s blog about brand storytelling, The Story of Telling , is a perfect example. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Golden rules to differentiation. Talk differently.

Differentiation 107

Differentiation Top of Funnel Copywriting Advertising Mediums 107

Content Marketing Institute

DECEMBER 27, 2018

HANDPICKED RELATED CONTENT: The 5 New Rules of Video Marketing Success. In the watermelon case, the payoff was worth it. First, stop creating tons of testimonials and case study videos with absolutely no tension, no curiosity gap. Documentary Storytelling: 6 Examples From Brands That Nail It.

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99