nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Top Rank Marketing

OCTOBER 19, 2023

The post The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX appeared first on B2B Marketing Blog - TopRank®.

Rules 127

Rules B2B Marketing Work Management Customer Satisfaction 127

Optinmonster

JUNE 10, 2021

DateID uses another OptinMonster floating bar with targeted display rules so that it only appears to new users that are logged into their DateID accounts. The post [Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster appeared first on OptinMonster. ” Want to see it in action for yourself?

Case Study 69

Case Study Case Studies Studies Conversion Rate 69

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Zoominfo

AUGUST 18, 2021

Knowing the rules for a sales call is vital; so is knowing when to break those rules. The old rulebook has been thrown out the window, so it’s time to make some of your own rules. Find the right way to break a few sales call rules, and you can fast-track your company to a hefty market advantage. Longer sales cycles.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. Why You Need Social Media Rules for Employees. Providing rules and recommendations can help alleviate these concerns. Here’s why. Protects the company.

Social Media 116

Social Media Rules Media Guidelines 116

Moz

JUNE 29, 2020

However, companies in this position are the exception rather than the rule, which means that as link builders, we still have a job! These companies truly are the exception, rather than the rule. A case study. Think of the likes of well-established and popular brands like Apple, McDonalds, Amazon and Coca-Cola.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Zoominfo

AUGUST 18, 2021

Knowing the rules for a sales call is vital; so is knowing when to break those rules. The old rulebook has been thrown out the window, so it’s time to make some of your own rules. Incorporate an extensive study of competing products into your sales management strategy. It’s an old sales call rule that has got to go.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

Moz

JUNE 29, 2020

However, companies in this position are the exception rather than the rule, which means that as link builders, we still have a job! These companies truly are the exception, rather than the rule. A case study. Think of the likes of well-established and popular brands like Apple, McDonalds, Amazon and Coca-Cola.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Marketing Insider Group

JANUARY 31, 2023

Image Source: Hook Agency The truth is that there aren’t any cut and dry rules for evaluating your marketing agency’s capabilities. Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy.

Advertising Agencies 284

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 284

Genroe

OCTOBER 30, 2021

CX Tribe is the best Customer Experience insights, case studies and statistics. Research]2021 Customer Experience ROI Study […]. The post [CX Tribe] 2 November 2021 – Real World CX ROI + Useful UX Design Rules appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Human curated.

Rules 52

Rules ROI Design Case Studies 52

Webbiquity

MARCH 28, 2023

The same rules apply as before: make sure you are honest, especially if you are mentioning yourself on the list. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority. Coschedule features some great case studies.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Webbiquity

JUNE 30, 2022

Provide case studies, testimonials, and reviews. While adding logos of well-known clients helps establish your brand credibility, using case studies, customer testimonials , and reviews further builds trust among your website users. By ensuring your site is completely secure, you can quickly build customer trust.

Marketing Websites 296

Marketing Websites Ad Building Lock-In Case Study 296

Scoop.it

JULY 5, 2022

Oftentimes, writers feel like an early answer to the main question would prevent readers from reading the entire post, and this may sometimes be the case. Studies have proven that the process of “chunking” written content helps users process, understand, and retain written information. Write Meaningful Subheadings.

Rules 103

Rules Top of Funnel Content Marketing Tips 103

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. The study focused on the effectiveness of advertising and began with quite a bang. “Up The 95% figure is not meant to be a precise rule,” Dawes said.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

Webbiquity

JUNE 24, 2013

The same study also showed that: • 90% of companies are already doing some form of content marketing. • And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

MAY 16, 2019

Best practices in blogging continually evolve, and to remain effective in this field you have to constantly study and improve. Therefore, you should follow specific formatting rules. 4. Create case studies. Case studies are one of the most effective types of content in B2B blogs, for a variety of reasons.

Practices 208

Practices Effectiveness Case Studies Case Study 208

Marketing Insider Group

AUGUST 7, 2023

Video Source: BBC Ideas Whether it’s a success story , a case study, or a simple anecdote, stories can bring your content to life. Break The Grammar Rules We’re not saying you should throw all grammar rules out the window. If breaking a grammar rule helps you do that, then break away.

Conversion 197

Conversion Top of Funnel Content Lead Nurturing 197

Contently

APRIL 15, 2016

In the case of that hotel chain, they learned what people liked and disliked, and have since focused on experiences that take you to faraway lands. Study what’s already out there. The post 4 Virtual Reality Rules for Brands appeared first on The Content Strategist. Not everyone is up for VR, no matter the novelty appeal.

Rules 113

Rules Brand Identity Branding Advertising Mediums 113

FMG Suite

MAY 23, 2024

Some ways you can do this are by ensuring your website follows the 5-second rule. Share Generalized Case Studies Many prospects have never worked with a financial advisor before. Case studies are an excellent way to demonstrate expertise and the results of your services.

Tips 52

Tips Ideal Customer Profiles Lead Scoring Lead Ranking 52

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. We’ve all seen the impact of YouTube stars and TikTok influencers.

Enterprise Management 226

Enterprise Management B2B B2B Thought Leadership SMB 226

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way. Strategy Is a Must.

Rules 100

Rules B2B Marketing Multi-Channel B2B 100

Contently

MAY 20, 2024

These outbound links give readers more information on the topic from an authoritative source, like a government site or scientific study. So keep an eye on your backlinks (using your trusty Google Search console or other tool) to make sure you’re in line with Google’s rules.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Buffer

DECEMBER 4, 2019

There’s also a strong case to be made on the qualitative side of things. The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop. A GlobalWebIndex study found that 21% of shoppers use social to make a purchase — a number that we’d expect to rise quite a bit in 2020.

Social Media 98

Social Media Rules Media Click Rate 98

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! In this case, DA doesn’t really matter. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ANNUITAS

JULY 14, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way. Strategy Is a Must.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

Optinmonster

APRIL 26, 2024

Then, I’ll provide specific use cases for the 9 operators I’ve found most useful for content marketing research. Google Search Operators Cheat Sheet Use Cases for 9 Google Advanced Search Operators Disabled or Unreliable Google Search Commands What Are Google Search Operators? What Are Google Search Operators?

Search Marketing 93

Search Marketing Google Content Marketing Case Studies 93

AgencyEA

JANUARY 24, 2022

Each year, Agency EA conducts an industry-wide research study, surveying professionals, experts and top case studies to identify the most impactful trends for the year ahead. As our world evolves at lightspeed, events are erasing distances and rewriting the rules of in-person, virtual, […]

Marketing Report 98

Marketing Report Trends Advertising Agencies Paid Search Agency 98

Zoominfo

JULY 23, 2020

In a study conducted by Drift , 58% of companies they reached out to, never responded at all (at all!). Share Case Studies. Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value. Use Your CRM Software.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. We know this from observation and a few useful stats. That’s according to OpenAI CEO Sam Altman in 2023.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

Inbox Insight

MAY 24, 2024

Handoff rules How will they define a “sales ready” lead to hand off to your team? Make sure to align workflows, set behavioral triggers, and define handoff rules upfront. Request relevant case studies Case studies allow you to see specific examples of how the company has helped other clients generate and convert leads.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Contently

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? In these cases, it’s critical to get the details right. But after that, it gets more nuanced. When and how was it conducted?

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St. Agent Gibbs’ rule No.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

Marketing Insider Group

SEPTEMBER 12, 2023

Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. Knowing your audience is the first rule of marketing. Audience Targeting. Personalized Promotion.

Marketing AI 266

Marketing AI Distribution Content Marketing Content 266

Hubspot

DECEMBER 2, 2019

In many cases, the same narrative can take many forms. Think beyond a blog post or landing page, and consider alternative options like a contributed 3rd-party byline, interview (written, pre-recorded or live video), live speaking engagement, webinar, podcast, ebook, case study, or testimonial (internal or customer, written or video).

Top of Funnel 100

Top of Funnel Webinar Metrics Rules Lead Ranking 100