KoMarketing Associates

OCTOBER 26, 2021

Data capabilities appeared to lead in terms of the reasons behind switches in marketing tools. Most respondents (51%) cited data centralization/data capabilities as their primary reason for switching. This was followed by improved customer/digital experience (42%).

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

Martech

MARCH 14, 2024

In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. ” Three new genAI capabilities Oracle had news today for its customers’ marketing, sales and service teams. “Now we’re focusing on the content piece of that.

Enterprise Management 108

Enterprise Management Marketing AI Work Management Marketing Management 108

KoMarketing Associates

DECEMBER 7, 2021

However, new research indicates that very few have the advanced AI capabilities necessary to do so. The CMO Council teamed up with Deloitte Digital to publish the “Data-Driven Decisioning Powers CX Forward” report, and statistics suggested that only 13% of marketers believe their AI capabilities for marketing purposes are “advanced.”

CMO 203

CMO Statistics Custom Publishing Training 203

The Daily Egg

JANUARY 8, 2024

The post 10 Standard UCaaS Features + 7 Cutting-Edge Capabilities appeared first on The Daily Egg. Successful organizations know that the more interconnected their communication channels are, the better they can perform overall. With UCaaS (Unified Communications as.

Features 110

Features Advertising Channels Organization 110

Martech

FEBRUARY 12, 2024

The post Google expands generative AI capabilities for automatically created assets appeared first on MarTech. When your ad is eligible to appear for a query, the responsive search ads consider both the pool of assets you’ve created and the automatically generated assets. The system then serves the combination predicted to perform the best.

Marketing AI 115

Marketing AI Google Generation Landing Pages 115

Vision Edge Marketing

MARCH 14, 2023

Tackling these goals requires everyone in the C-suite to increase organization-wide competency in these four capabilities: Strengthening analytics Bolstering resilience Focusing on operational effectiveness and efficiency Anticipating disruptions We’ll briefly discuss why each is important and recommend action step(s).

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Martech

SEPTEMBER 7, 2023

Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. Slack AI will offer generative AI capabilities directly within the Slack workflow. The workflow capabilities come with paid Slack plans.

Automation 122

Automation User-Generated Content Template Training 122

KoMarketing Associates

APRIL 20, 2021

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team. In terms of deficiencies, 44% named customer journey, acquisition and conversion.

Resources 281

Resources CMO Statistics Acquisitions 281

Martech

OCTOBER 4, 2022

Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020, when 58% said they were maximizing their stacks’ capabilities.

Gartner 122

Gartner Digital Asset Management Work Management Marketing Management 122

Martech

NOVEMBER 14, 2023

The post Acquia acquires tech platform to expand DXP capabilities appeared first on MarTech. If that’s not enough it gives you access to an underserved market segment: 26% of adults in the United States have some type of disability and their annual disposable income is nearly $500 billion. Get MarTech! In your inbox.

Digital Experience Platform 95

Digital Experience Platform Guidelines Privacy Acquisitions 95

Search Engine Journal

JANUARY 31, 2023

The post ChatGPT Update: Improved Math Capabilities appeared first on Search Engine Journal. OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations.

Tools 118

Tools 118

Martech

OCTOBER 11, 2022

Here are eight simple, low-cost ways to improve your marketing capabilities with minimal effort. All of these are great recommendations to improve your marketing capabilities. Improving your marketing capabilities doesn’t have to be complicated or expensive, it just requires commitment. The 20% rule.

Work Management 135

Work Management Paid Search Agency Marketing Management Budget Programs 135

Search Engine Journal

MARCH 31, 2023

Google announces upgrade to Bard chatbot, enhancing math and logic capabilities with PaLM integration. The post Google Enhances Bard’s Math & Logic Capabilities appeared first on Search Engine Journal.

Google 103

Google Tools 103

Martech

AUGUST 11, 2021

Let’s dig into some “must-have” capabilities, followed by the advanced, and finally – some tools to help you stay ahead of it all. Fig #1: Critical metrics measured and capabilities made possible with social media monitoring. Advanced social media monitoring capabilities. Social media monitoring must-haves. Let’s look at a few.

Social Media 132

Social Media Marketing AI Media Brand Identity 132

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. This supports another thing Colosante believes is behind stack expansion: Adding solutions with redundant capabilities. “I That’s down from 42% last year and 58% in 2020. billion in 2020 to $23.6 Get MarTech!

Marketing Management 98

Marketing Management Paid Search Agency Marketing Automation Services Gartner 98

Search Engine Journal

APRIL 14, 2022

Google made improvements to its YouTube Connected TV capabilities. The post YouTube Adds New Connected TV Capabilities appeared first on Search Engine Journal. These updates allow advertisers to have more confidence in their CTV strategy.

Youtube 126

Youtube Advertisements Advertising Google 126

Search Engine Journal

FEBRUARY 7, 2023

The post Microsoft Announces ChatGPT Capabilities Coming To Bing appeared first on Search Engine Journal. Microsoft announces ChatGPT integration into Bing and the Edge browser to enhance user experience and productivity.

Product 115

Product SEO 115

ClickZ

FEBRUARY 25, 2024

The partnership is marked by a new Cloud collaboration that allows Reddit to integrate new AI-powered capabilities using Vertex AI. In addition to enhancing search capabilities, the partnership also involves Google gaining access to Reddit’s Data API.

Google 52

Google API Display User-Generated Content 52

Zoominfo

MARCH 2, 2022

Others brought new capabilities to the ZoomInfo platform, creating a better product and customer experience. ZoomInfo tends to be opportunistic in its approach to acquisitions, so in order to remain diligent and focused on improving ZoomInfo’s capabilities, the company uses this blueprint to avoid getting “deal fever.”

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Martech

JULY 11, 2023

Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. Basis and Vistar Media. Get MarTech! In your inbox. Business email address Subscribe Processing.

Advertisements 82

Advertisements Advertising Automation Advertising Channels 82

SWZD

SEPTEMBER 2, 2021

These five must-have capabilities help B2B agencies deliver exponential outcomes for tech marketers. Nurturing B2B leads today is really about nurturing complex buying collectives.

Demand Generation Agencies 127

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 127

Martech

NOVEMBER 10, 2022

The post Web3 content and capabilities from an agency’s perspective appeared first on MarTech. Dig Deeper: How Adidas builds metaverse experiences and Web3 partnerships. Get MarTech! In your inbox. Processing.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Content Communities 117

ABM in Action

JUNE 15, 2023

The new tool leverages generative AI capabilities to create personalized, targeted and on-brand email campaigns to engage prospects and build pipeline. The post 6sense Reveals New AI Writer Capabilities appeared first on ABM In Action. With AI Writer, 6sense users can craft tailored emails aimed to trigger a response.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Demand Generation 52

Martech

APRIL 21, 2022

On the creative side, the addition of oddity helps boost its experience design capabilities, as well as branding initiatives. These capabilities merge with Infosys’s earlier acquisition of creative agency WONGDOODY. The post Infosys acquires oddity to boost metaverse and digital experience capabilities appeared first on MarTech.

Digital Experience Platform 113

Digital Experience Platform Paid Search Agency Digital Transformation Touchpoints 113

Bannersnack

OCTOBER 5, 2023

As a consequence, the demand for content has increased exponentially and companies need to produce a higher number of personalized creatives, in multichannel formats, while maintaining brand […] The post Creatopy Raises $10M to Scale Its Creative Automation Platform And Launch New AI Capabilities appeared first on Creatopy Blog.

Creativity 98

Creativity Automation Paid Search Agency Advertising Agencies 98

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities appeared first on MarTech.

Advertising Agencies 98

Advertising Agencies Media ROAS Touchpoints 98

Circle Studio

JANUARY 5, 2023

The post Understanding the Capabilities of Google Looker Studio appeared first on circle S studio.

Google 78

Google Marketing Websites Analytics SEO 78

Sprout Social

NOVEMBER 22, 2021

Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities. The post Sprout Social enhances review management capabilities with Yelp integration appeared first on Sprout Social.

Marketing Management 109

Marketing Management Social Media Youtube Advertising Agencies 109

SWZD

NOVEMBER 16, 2021

For B2B agencies, offering core data, creative and tech capabilities is not enough - an integrated approach to leverage these capabilities is equally important to see exponential outcomes.

Ad Agencies 127

Ad Agencies Creativity B2B 127

Goodish Agency

DECEMBER 6, 2023

Imagine knowing in advance which products are likely to become best-sellers or what kind of content will go viral. That's what GA4 claims to.

Viral Marketing 94

Viral Marketing Product Best Practices Content 94

Ataccama

APRIL 28, 2022

Learn which capabilities are a must-have in your data quality solution.

93

93

Bannersnack

MAY 13, 2021

The post Empower Your Visual Story With Advanced Animation Capabilities first appeared on Creatopy Blog. While being super easy to use, our platform has all the animation abilities a creator needs to deliver high-impact animated content. If you need to go to market super-fast, the Magic […].

Software 97

Software Cost Design Effectiveness 97

Martech

FEBRUARY 2, 2022

The launch leverages the capabilities InMoment brought on board with its acquisition of Lexalytics in September 2021. Lexalytics has been especially focused on sentiment analysis and these new capabilities include the use of algorithms to predict and respond to emotion or intent.

Work Management 97

Work Management Acquisitions Focus Group Customer Surveys 97

Search Engine Journal

JULY 11, 2023

Anthropic launched Claude 2, an upgraded version of its conversational AI assistant, with improved reasoning, safety, coding skills, and file uploading capabilities in public beta. The post Anthropic Launches Claude 2 With 100k Context Windows, File Upload Capability appeared first on Search Engine Journal.

Conversion 73

Conversion Generation 73