ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient. More campaigns mean more data.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Trade Press Services Newsletter

FEBRUARY 1, 2024

Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because “that’s what we’ve always done.” Reach out to colleagues, mentors and close clients for honest opinions about marketing campaigns.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Zoominfo

FEBRUARY 11, 2021

It can be difficult, especially with limited resources and pressing deadlines. Make Email Marketing Work for You. To start, try to avoid sending generic messages to everyone in your database. But segmenting your audience , personalizing your messaging, and testing frequency can lead to improved open and click-through rates.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. And of course, the ad campaigns that were the best in 2022 feature both these traits in abundance. Finding the best display advertising campaign of 2021. Telenor’s summer campaign was for the Swedish market.

Display 98

Display Advertisements Advertising Campaigns 98

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. One of my first portfolio entries was a spec, or hypothetical, tourism campaign for the tiny nation of Bhutan, nestled in the Himalayas between China and India.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

6sense

JULY 15, 2021

Relatedly, CMOs need to have a stronger presence with and on boards, leading governance’s constant understanding of the ever-evolving market instead of making show-and-tell cameos to present campaigns or pipeline particulars. The post Hot off the Press: Empowered CMO Network 2021 Report appeared first on 6sense.

CMO 62

CMO Press Cable Blast Campaigns 62

Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. All of the money you spend on your email marketing campaign is included in the “I” part of return on investment (ROI). The initial value is the amount of money allocated to your email marketing campaign.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Nextory and its unique cross channel campaign for Valentine’s Day. Originally made for Instagram, Nextory’s campaign is simple and effective. And the winner?

Display 98

Display Advertisements Advertising Campaigns 98

Trade Press Services

NOVEMBER 26, 2023

From JetBlue’s campaign designed to educate children ages 7-10 about a variety of aviation topics to LUSH cosmetics’ behind-the-scenes “How It’s Made” video series that showcases the brand’s natural ingredients and handmade processes, empathetic marketing begins and ends with the customer.

Campaigns 52

Campaigns Peer-to-peer B2B Thought Leadership Paid Search Agency 52

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! ROI on campaigns using Vidyard ( Vidyard).

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Metadata

MAY 19, 2021

Every millisecond, a digital marketing campaign dies a lonely, insignificant death. Why does poor campaign performance happen to good people, godammit!? The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. And giving you new, actionable tactics to implement today.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Champion Communications

JULY 24, 2023

From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. The post PR Barbie’s Unstoppable Revolution: Understanding the Power of a PR Campaign appeared first on Champion Communications. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

ClickZ

DECEMBER 10, 2019

This shifted the focus from marketing creative to campaign attribution and performance. Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers.

Work Management 83

Work Management Press Marketing Management CMO 83

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint. Product highlights.

Press 69

Press Product Screencast FAQ 69

SmartBug Media

APRIL 19, 2021

An infographic is defined as a visual image used to represent information or data, so it should come as no surprise to learn that infographics have become a marketing campaign staple in recent years. And, you bet your bottom dollar, marketing campaigns have become more fun (per the first sentence of this blog) because of it.

Campaigns 111

Campaigns Effectiveness Paid Search Agency Class 111

Scoop.it

JULY 12, 2022

And while these common mistakes might not seem like a big deal at first, they can prevent your business from experiencing the highest possible ROI on your email marketing campaign. So before you send out any more campaigns, take a few minutes to double-check your emails for these top ten email marketing mistakes. Image Source ). ????

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. What is a social media campaign? What social media campaigns are featured?

Social Media 52

Social Media Advertisements Advertising Campaigns 52

BenchmarkONE

JULY 15, 2020

The K12 Edition offers a way for K12 communicators, recruiters and administrators to create school newsletters easily, send targeted outreach, and track the success of their campaigns. The post PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators appeared first on Hatchbuck.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Envy

MARCH 4, 2021

That said, if your funnel isn't wide enough, you'll be hard pressed to find enough leads to convert at all, so don't ignore the initial flow of prospects. Set up campaign dashboards. Once the segmented lead nurturing campaign is set up, monitor: Differences in performance based on segment. Which success metrics will you track?

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Trade Press Services Newsletter

MAY 2, 2024

For example, try “Let’s tackle the XYZ marketing campaigns first” or “What are some obvious opportunities we may have overlooked?” The post It’s Time to Retire These Corporate Buzzwords and Phrases appeared first on Trade Press Services. Because this can symbolize the easiest way out, it can create negative connotations.

Bandwidth 130

Bandwidth Peer-to-peer Work Management Marketing Management 130

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. However, while this might be efficient and comfortable, it might only be the second best thing that you can do for your campaigns. Influencing Marketing Campaigns.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. However, while this might be efficient and comfortable, it might only be the second best thing that you can do for your campaigns. Influencing Marketing Campaigns.

Research 62

Research Campaigns Work Management Marketing Management 62

Biznology

JANUARY 25, 2017

How do I build content to meet their most pressing needs? But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns. How do I know what my audience needs?

Campaigns 80

Campaigns Terms and Conditions Lead Scoring Lead Ranking 80

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Keep in mind best practices to ensure your automated marketing campaigns are personable. The software can also automate collecting data and sending out personalized campaigns.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Webbiquity

FEBRUARY 6, 2024

Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) If the campaign performs well, consider using the same image further inside your sales funnel to ensure your site users feel confident as they follow the path to a conversion.

SEO 161

SEO SERP Conversion Eye-Tracking 161

EveryoneSocial

SEPTEMBER 21, 2020

Although you may have a specific use case for your strategy and platform, there are many employee advocacy campaign ideas you might want to implement to make the most of your efforts. Employee Advocacy Campaigns For Maximizing Engagement. There are plenty of social and internal campaigns you can run in an employee advocacy platform.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Contently

MAY 2, 2018

A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. But I’ll secretly hope it happens a time or two during the course of my campaign. Aside from that, I’m simply going to send the content I’m publishing to select influencers and press who might enjoy it.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Trade Press Services Newsletter

OCTOBER 4, 2023

No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat. It can be used to evaluate anything from email copy to website content. What Is A/B Testing?

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Avitage

JANUARY 7, 2015

It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. In my mail yesterday I received my hot-off-the-press copy of Ardath Albee’s new book, Digital Relevance: Developing Marketing Content and Strategies that Drive Results.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Moz

JULY 23, 2020

Posted by Shannon-McGuirk We've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time.

Campaigns 65

Campaigns Press Best Practices PR 65

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Unwrapping a Telly Award Winning B2B Video Marketing Campaign: [link] . press@vidyard.com . More Information. About Vidyard.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

PR 324

PR SEO Lead Scoring Lead Ranking 324

ANNUITAS

SEPTEMBER 25, 2014

Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement. News & Press Adam Needles Analytics Lattice' September 24, 2014 – Demand Gen Report.

Analytics 100

Analytics Campaigns Press Demand 100

Bannerflow

OCTOBER 16, 2020

We are pleased to announce the latest winner of Bannerflow’s quarterly best display campaign competition for 2020. Our competition highlights the very best display campaigns out there, focusing on the use of technology, design, and overall impact of an ad. This campaign was the first project for me using Bannerflow.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Webbiquity

FEBRUARY 21, 2023

Then they reached out to influencers one at a time, developed campaign ideas, negotiated pricing, and manually tracked results as best they could. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

BDB

MARCH 1, 2024

We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. Repurposing press releases for your website is one of the quickest and easiest ways to cross-pollinate your PR content, and it means that your audience can easily find relevant and timely information about your latest developments.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26