B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Image Source: Gartner, Inc. in 2020 to 5.8%

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Choozle

JANUARY 7, 2022

CTV inventory includes video ads that can be placed on any TV or device connected to the internet accessing video streaming content, providing unique placement beyond what is available via a traditional cable provider. That same survey revealed that 68% of all TV viewing comes from streaming services. Display advertising.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

Customer Experience Matrix

DECEMBER 1, 2017

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Kevin Indig

AUGUST 7, 2023

Others are great on cable news programs, while they might struggle in the social media world. It changes the writing style by making it memorable. Product Marketing Manager at Zapier describes the place your audience is as the waterhole : This is where your audience is and where you need to build a brand.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Contently

APRIL 24, 2017

But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling.

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

Cable 73

Cable Television marketing Broadcasting Curation 73

QuanticMind

SEPTEMBER 12, 2023

In a recent survey , US adults ranked the price of tuition, family responsibilities, and work conflicts as their top three reasons for not enrolling in higher ed. Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV.

Education 75

Education Rules Budget Programs Planning 75

Insider Interviews

APRIL 22, 2020

As VP of data and research for NYI - the ad sales interconnect in the country's biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. But people are still buying TV sets.

Research 52

Research Cable Classified Ads Paid Search Agency 52

Choozle

FEBRUARY 12, 2021

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. Sam: (13:23).

Buy 65

Buy Cable Advertising Agencies Television marketing 65

ClickZ

SEPTEMBER 21, 2020

A 2017 survey by the Pew Research Center found that almost half of Americans use digital voice assistants, with the majority of people accessing this technology via their smartphone. cable companies, airlines, hotels). Source: Pew Research Center.

Marketing AI 144

Marketing AI Cable Analysis Distribution 144

Porch Group Media

NOVEMBER 4, 2022

According to a survey by Forbes , about 70% of TV watching time occurs through streaming services. As per the data of TiVo , participants of a survey watched an average of 5 paid streaming services. Another survey by Spot X shows that Connected TV viewers watch an average of three hours of programming each day.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Sword and the Script | B2B

APRIL 11, 2020

Marketing is still investing in paid search Most marketers say the Coronavirus has caused them to shift spending, according to a survey of 203 marketers by Advertiser Perceptions. The survey was conducted in mid-March and was reviewed by the data site MarketingCharts. Try our services.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Digilant

FEBRUARY 28, 2023

The current economic climate has created stressors across almost every industry in one way or another — a domino effect that ultimately leads to decreased budgets across all marketing efforts.

Paid Content 52

Paid Content Lead Scoring Lead Ranking Advertisements 52

ClickZ

JANUARY 21, 2021

According to a survey, more than 75% of customers worry about buying the wrong size of the furniture. The cable channel launched a smartphone app with the name ‘Dig Decoder’ to give hints about the game. The Sweden based furniture retail company has recently replaced its traditional photography with 3D renderings.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

The Customer

SEPTEMBER 16, 2021

I think about the founding of CSG nearly 40 years ago where we were helping initially cable companies with their revenue management and billing operations. And it’s no coincidence that many of those industries – telecom, financial services and retail – over the last 30 years, have had exponential increases in competition.

Enterprise Management 97

Enterprise Management Work Management Lead Scoring Lead Ranking 97

Madison Logic

OCTOBER 18, 2023

Most of the time, this is due to a focus on the wrong metrics. The same B2B Advertising Trends survey by Forrester found that the top three buyer behaviors taken in response to advertising were unrelated to “click-through” actions.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Hubspot

DECEMBER 30, 2020

“While the algorithm is a bit of a black box, trusting their data ultimately paid off for us, generating some of the most cost-efficient, high-quality impressions and video views, which in turn yielded a great brand lift (as reported by surveys), and a measurable increase in incremental Google searches,” reported Rex.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. Sometimes you get reporters on your list that you later find that tweet things that don’t really interest you (political rants, cable company grievances, lunch photos).

PR 69

PR Twitter Brand Identity Branding 69

Stevens & Tate

AUGUST 10, 2020

Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. According to a recent Marketing Land survey of 300 people, 3 out of 10 people responded that they anticipate attending in-person events in the first half of 2021. Mobile Ad Spending Update.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Sprout Social

OCTOBER 27, 2022

— Mediacom Cable (@MediacomCable) December 21, 2020. 51% of surveyed Twitter users report their experiences communicating with brands on Twitter makes them feel more favorable toward the brand. We're sorry for any interruption of services that your power company caused and we are happy to help where we may.

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Porch Group Media

AUGUST 29, 2022

In my former life, I was in the cable industry. It’s not surprising that when you survey marketers, one in four marketers say they just don’t know how to get started doing this, and that one in five says they just have zero ability to really identify movers. How do I make it easy for them to move with me.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52

ClickZ

AUGUST 6, 2020

Also, 52 percent of respondents admit that they redirect their cable TV ad budgets. BidMind by Fiksu , a globally recognized cross-channel advertising platform focused on CTV, has surveyed the ad spend by categories only to confirm the enormous growth. Ad platforms support the optimistic forecast with their own data.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Madison Logic

NOVEMBER 30, 2023

Use these to assess their level of satisfaction, brand perception, and likelihood to recommend a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

Marketing Craftmanship

NOVEMBER 5, 2012

At first light, we surveyed how our property had been re-landscaped by the storm. We felt terror and helplessness, and unlike how we all spend most of our lives – watching others on a screen experience actual or scripted misfortune – this event was happening to us, it was real, and we were directly in harm’s way.

Cable 100

Cable Marketing Management Statistics Distribution 100

Aberdeen

JULY 15, 2019

In a recent survey, Aberdeen found that Best-in-Class companies are 3.4x What this means is that, just like consumer subscription businesses (cable companies, cell-phone service providers, etc.), Traditional Learning Management Systems Don’t Bring Enough Value.

Peer-to-peer 40

Peer-to-peer Cable Acquisitions Training 40

markempa

MAY 20, 2012

Humphrey recalls when a budget reduction forced her to end cable television advertising. Popular press, including Intelliquest Business Surveys , Wired , IDG Enterprise Research and Endgadget. .” Humphrey recommends the following three-step process to keep your marketing on target: Step #1. Focus on the goal.

Marketing & Strategy 120

Marketing & Strategy Tactics Television marketing Marketing Strategy 120

Hubspot

JANUARY 6, 2020

In a 2018 global survey of more than 700 business executives by HBR's Analytic Services, 93% of respondents said their organizations placed a priority on hosting events. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. Growth of Experiential Marketing.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Industrial Marketing Today

MAY 22, 2012

According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Litmus

MARCH 8, 2016

We surveyed thousands of marketers and consumers about the channel, and then asked 20 experts to share their vision of email’s future. Our survey results found that email is more likely to be around in 10 years than Facebook, cable TV, Twitter, and other channels.

Cable 48

Cable Advertising Mediums Twitter Mobile Marketing 48

Content Standard

AUGUST 17, 2017

A survey from J.D. With more than 5 percent of football fans cutting the cable cord last season (according to the aforementioned J.D. Power survey), the NFL can’t afford to ignore the section of its fan base that is abandoning TV and setting the stage for a continued consumer exodus.

Planning 44

Planning Advertising Agencies Paid Search Agency Brand Identity 44

Content Standard

MAY 8, 2015

As the digital ad spend goes up, traditional broadcast and cable TV ad budgets will stay the same or decrease, 67 percent of marketers reported. A report by Ascend2 found 59 percent of companies surveyed feel video is the most difficult type of content to create.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Porch Group Media

DECEMBER 9, 2021

I really appreciate it and am looking forward to sharing some of the new mover results of the survey with everybody. Porch simplifies the move by connecting new movers with a wide range of service providers like movers, mortgage providers, cable companies, internet service providers, and more. David, thank you for joining and welcome.

First-Mover Advantage 52

First-Mover Advantage Trends Webinar Metrics Planning 52

NuSpark Consulting

FEBRUARY 3, 2023

In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. The milestone reinforced streaming as the top choice for TV viewers, primarily driven by the original content unavailable on broadcast or cable TV. Are you reaching the right audience?

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Hubspot

JUNE 22, 2018

While TV, for many, is still a destination -- for the first time, there are multiple options for viewing it through means other than cable, and after it originally aired, usually through online platforms (read: Hulu, YouTube Live, and clips on the YouTube pages of networks or TV shows). Our survey of 300 U.S.

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Hubspot

APRIL 4, 2018

They do away with " dependency on cumbersome cables " in celebration of freedom – something we already know makes teenagers froth with delight. If you don't want to be shunned by a younger audience, do things their way: - Set up a survey on your website to ask about their experience. But Gen Z wants to see you keep it.

Work Management 76

Work Management Marketing Management Planning Paid Search Agency 76

Webbiquity

JANUARY 10, 2010

Favorite snip: “ Frank Eliason, director of digital care at Comcast…drew hearty laughter when he described the cable giant as being known for its customer service. Among the tips: be human, authentic, even a bit immature. ‘I can’t wait until people stop laughing at that joke,’ added Eliason.&#.

Twitter 100

Twitter Tactics Tools Tips 100