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The National Association of Home Builders Honors ER Marketing With a Top Industry Marketing Award

Navigate the Channel

ER Marketing received the top 2023 award for the agency’s magazine print work for its client, Feeney Inc. a cable railing manufacturer who focuses on the creation of innovative spaces where people live, work and play. The ad’s goals were to associate Feeney Inc.

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Novelty: The Storytelling Element Your Brain Craves

Contently

That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class. When I was a sophomore in high school, my entire physics class aced the quiz on hand-cranked electricity.

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How to Send a PR Pitch That Resonates During a Major News Cycle

Contently

Cable news producers, for example, aren’t going to be interested in hearing your fluffy segment pitch during a natural disaster, mass shooting, or death of a notable figure,” said Brian Hart , founder and president of Flackable, a communications agency representing business and finance clients.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). You read the newspaper or a magazine. It was a simpler life, from a content consumption and communication point of view. Then came the web. And instant messages–text messages, smart phones, social media. Television.

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How to leverage AR in your digital marketing strategy

ClickZ

The cable channel launched a smartphone app with the name ‘Dig Decoder’ to give hints about the game. By using the app’s viewfinder option, the users can look for additional game cues hidden inside the game magazine, billboards, and print ads.

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Don't Block the Exit [The Customer Code Series]

Hubspot

Ask me about my attempts to cancel cable. And don’t even get me started on the nightmare of cancelling magazine subscriptions. My hope is that the experience of leaving HubSpot feels more like quitting Netflix and Spotify than it feels like cancelling a business contract -- or a cable subscription.

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“How I Work”: Scott Edmonds, VP of Sales at Helpshift @edmondsscott #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Charging cables, coffee cup, stack of reading, calculator, never-used monitor.