Remove social-network user-generated
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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. Enhance lead generation opportunities for exhibitors and sponsors. Make specific announcements about this in your email communications and on social media. Here’s how. During the Event.

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The power of brand advocacy and its uses

Sprout Social

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy.

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How to Generate More Leads Using Video and Other Digital Content

Webbiquity

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. All in all, outbound marketing is not what it once was.

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Instagram adds text-to-speech to Reels experience

Martech

Social platform Instagram added new text-to-speech features for IG users yesterday. The new capabilities, living within the text tool in the Reels camera, allow users to have an auto-generated voice read text from the post to provide an audio narration to the post. Why we care. Think: any sort of “challenge.”)

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How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Step #1: Network and Leverage Your Closest Allies Harry’s had only 12 employees when they started.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. 75% of B2B buyers use social media to discover new products and services.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities.

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