Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

NuSpark Consulting

JULY 13, 2014

Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. You’ve defined your goals, and your target market.

Outreach 100

Outreach Rules Tools Buzz 100

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Lake One

JULY 20, 2023

Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Here we share some of what we learned and offer tips on how to use HubSpot’s capabilities to improve trade show marketing for manufacturers.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Anyword

APRIL 25, 2024

Read on for our take on these events and the insights we’re still buzzing about this week. Goldenhour Why we loved it : Goldenhour lived up to its pre-event hype, setting itself apart from typical marketing conferences. Marketers who adapt and integrate these tools early will be well-positioned to capture the opportunities ahead.

Buzz 52

Buzz CMO Outreach Linkedin 52

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Zoominfo

FEBRUARY 6, 2023

If you work in tech — and even if you don’t, really — you’ve heard the buzz about a new robotic assistant called ChatGPT. GTM Plays Automated go-to-market plays that can rapidly scale your business. For example, “may I speak with the decision maker responsible for sales and marketing at the investment banking firm?”

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Marketing Insider Group

OCTOBER 27, 2020

The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach. Post-event social media engagement is effective for keeping the event buzz alive. The post Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads appeared first on Marketing Insider Group.

Lead Scoring 294

Lead Scoring Lead Ranking Tips Leads 294

Anteriad

MAY 31, 2023

Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer engagement. There’s a lot of buzz around account-based marketing (ABM). Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Valasys

JUNE 15, 2021

Any marketing campaign is initiated with an objective and a described goal to achieve. These metrics enable marketers to determine the progress of the marketing campaign as desired. Valasys Media , a pioneer in marketing campaigns, holds a record of hosting various successful campaigns for its clients.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

B2B Digital Marketer

MARCH 31, 2022

Businesses often find themselves struggling to keep up with the ever-changing landscape of digital marketing. To make matters worse, many businesses rely on outdated methods when crafting their digital marketing strategy. . He has worked with over 750 service-based businesses and helped them make their digital marketing S.I.M.P.L.E.

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

Valasys

JUNE 15, 2021

Key Performance Indicators for Post Marketing Analysis in 2021. Any marketing campaign is initiated with an objective and a described goal to achieve. These metrics enable marketers to determine the progress of the marketing campaign as desired. As a result optimization of the campaign become easy.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. To adapt, manufacturers must embrace inbound marketing as a core strategy.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

BenchmarkONE

JULY 29, 2020

Marketing and Public Relations are often lumped into one. Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. .

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach. Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies.

Blogger 154

Blogger Word of Mouth Case Study Case Studies 154

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. You can then use those outputs to adjust your marketing strategy as you go.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Paid Content 100

Paid Content Campaigns Examples B2B 100

Walker Sands

APRIL 17, 2023

It’s important to note that for this approach to work, you’ll need a clear understanding of your organization’s point of view and current market positioning. These conferences are an incredible opportunity to generate buzz for your product, but only if you prepare the right way beforehand.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Heinz Marketing

SEPTEMBER 9, 2020

By Kayla Beard , Marketing Intern at Heinz Marketing. Latane Conant, CMO at 6sense, just released the book #NoForms #NoSpam #NoColdCalls that targets a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.

Budget Programs 96

Budget Programs Demand Generation Outreach Buyer Personas 96

BenchmarkONE

JULY 15, 2020

Send Targeted Outreach . You can segment your contacts based on various initiatives, making targeted outreach a sinch. And by sending the right messages to the right people, you can increase donor participation, spread buzz for a specific school event, or keep the 8th-grade parents informed on the upcoming class field trip. .

Features 56

Features Outreach Marketing Management Buzz 56

DotDigital

OCTOBER 11, 2021

We’ve all had that moment – you hear your phone buzz and think it’s that all-important message you’ve been waiting for – not quite. That’s the power of SMS marketing. Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media 98

Social Media Stats Software Social Marketing 98

Walker Sands

OCTOBER 23, 2023

Here are some of the key security topics that generated buzz among on-site journalists and reporters at these events: Generative AI takes center stage Back in April , I called AI the “unofficial theme” of RSA, and this trend continued with Black Hat and DEF CON. Get in touch with our team of cybersecurity marketing experts.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

xiQ

SEPTEMBER 27, 2019

xiQ provides in-depth company insights, financials, CxO buzz, SEC filings and much more, in one easy-to-use-app. Personalize Outreach. xiQ is the only solution that harmonizes sales and marketing in one platform. Researching accounts and prospects is a time vortex. Learn More. Interactive Account Dossiers. Learn More.

B2B Sales 79

B2B Sales Lead Scoring Lead Ranking B2B 79

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

Brand Identity 166

Brand Identity Branding Marketing Budget Planning 166

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing? Public relations marketing is a tool used to facilitate those tasks.

PR 80

PR Public Relations Brand Identity Branding 80

Outreach

SEPTEMBER 19, 2019

The stats behind Account-Based Sales (ABS) explain the growing buzz. Fast-forward to when Cloudera adopted Outreach and built a new account-based sales process. to engage every stakeholder — as if each valued customer account were a market of one. Tip #1: Align Sales and Marketing.

Tips 71

Tips Ideal Customer Profiles Lead Ranking Buzz 71

Content4Demand

OCTOBER 11, 2018

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of (if not the ) hottest trends, encouraging B2B marketers to rethink the way they create and share content. Will it ultimately be worth the investment?

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Because, as a content marketer, I’m always looking for ways to make my content better.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

Content4Demand

OCTOBER 8, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. The beloved B2B Marketing Exchange will leap back out of the virtual realm and welcome marketers back to Scottsdale. Marketing By the Numbers. B2BMX Is Back! In person. Highlights from the Best of B2BMX.

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. So, how do you turn these insights into strategies for influencer marketing success ? Of course, managing an entire influencer marketing campaign is easier said than done.

Brand Identity 94

Brand Identity Branding Advertising Agencies Work Management 94