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4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

You need to select the right topic and design an engaging presentation to ensure your audience understands your value. Promote on Facebook or LinkedIn using targeted paid advertisements. Develop content marketing like videos, blogs, or podcasts to create a buzz. Attract website visitors with a banner or landing page.

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Will Marketing Be Replaced by AI?

SmartBug Media

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? As a result, we have more freedom to turn to higher-value work—from bigger-picture creative thinking to deep strategy and relationship building. AI isn’t creative. The technological revolution. AI is missing emotion.

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Top 5 Session Picks per Day for INBOUND22 (In Person and Virtual)

SmartBug Media

We hear you, and that’s why we’ve picked our top five sessions per day (in person and virtual) based on the buzz we’re hearing in the market and what our clients’ and executive team’s priorities are. Marketers and creatives who identify with the Black and Latino communities. The Anatomy of a High-Performing LinkedIn Ads Strategy.

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Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments

Metadata

An electric buzz fills the air as you anxiously approach the slot machines. Experimenting in Metadata allows you to test different elements of your campaigns, including the audience, creative, text, channels, content, and offers. Likely these experiments need more variations in creative, offer type, or audience (more below).

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7 Marketing Trends to Jump on in 2022

Bannerflow

High-quality images must be part of your strategy, especially across LinkedIn and Instagram, and to stand out amongst competitors, you must optimise every element of your social media strategy. You need to build a solid schedule that is just as well-designed and thought out as other aspects of your digital marketing strategy.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Keynote speaker Sam Richter posted his Expert Series article created via Brandpoint to his LinkedIn page, attracting interest and gaining more traction with his followers.