Contently

APRIL 19, 2017

According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. While larger brands still comprise the brunt of its ad revenue, small and midsize companies, especially in the e-commerce and retail sectors, are turning to the social network for its native shopping tools and external linking capabilities.

Paid Search Agency 137

Paid Search Agency Ads Mobile Advertising Advertising Agencies 137

Convert

NOVEMBER 23, 2020

Yet businesses may not be aware of just how much the dangers have increased. While businesses have had to contend with many challenges throughout the pandemic, it is important not to lose sight of just how damaging a cyber-attack can be – not just to a company’s finances, but to its reputation too. Source: eMarketer.

eCommerce 105

eCommerce Business Phishing Lock-In 105

Meerkat Marketing

JANUARY 28, 2022

B2B Marketing: 4 out 5 LinkedIn members drive business decisions (LinkedIn, 2021). at 32.3% (eMarketer, 2021). LinkedIn is the most-used social media platform amongst Fortune 500 companies (FoundationInc, 2021). Here are some tips to help understand your company analytics. Finally, have a look at your competitor data.

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social listening is a key component of a social media strategy because consumers are talking about your company online. What are their goals?

Statistics 76

Statistics Paid Search Agency Companies Eye-Tracking 76

Matchcraft

MARCH 28, 2023

The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. increase in overall digital ad spending according to eMarketer forecast.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. When I was invited to help launch a start-up B2B software company, it was a new challenge and time for a change.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). A full 15 percent of the searches Google sees every day are searches the company has never seen before. eMarketer ). More than 3 in 4 consumers use Google Maps when searching for nearby businesses. Companies see $40 ROI for every $1 they spend on email marketing. eMarketer ). eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ViewPoint

SEPTEMBER 21, 2016

The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Ruth Stevens, eMarketing Strategy , President.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Cold Calling 120

Biznology

MAY 25, 2021

The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. Speakers from Bain, SAP, Oracle, Deloitte, JP Morgan Chase, plus Wharton’s Peter Fader , and Jillian Ryan who covers B2B for eMarketer. For marketing leaders and CMOs in mostly tech companies.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

ViewPoint

SEPTEMBER 9, 2016

The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Ruth Stevens, eMarketing Strategy , President. Some companies seem use it for pre-sales, aiming to unearth the correct contact or level of interest; others go for the sale in the moment. Matt Heinz, Heinz Marketing , President.

Cold Calling 120

Cold Calling Ideal Customer Profiles Business B2B 120

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 Optimizing for Voice – An Essential Tactic for Businesses Today. Colm Stafford is the Managing Director of Irish IT solutions company ERS IT Solutions.

Marketing Management 176

Marketing Management Emarketing SEO Search Marketing 176

readwrite

APRIL 25, 2018

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Choozle

MARCH 27, 2024

Addressing this issue necessitates using clean data and collaborative efforts among publishers, agencies, and platform and technology companies. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Biznology

MAY 2, 2019

Personalization needs to benefit the customer experience and drive your business. In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. How do you utilize automaton to help your content and data actually improve the business? No, this isn’t a suggestion that you shouldn’t.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

ViewPoint

SEPTEMBER 13, 2016

The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Ruth Stevens, eMarketing Strategy , President. How are you helping them uncover and/or reframe issues they have in their business? Dave Brock, Partners in EXCELLENCE , President. Matt Heinz, Heinz Marketing , President.

B2B Thought Leadership 120

B2B Thought Leadership Cold Calling Thought Leadership Business 120

Content Standard

NOVEMBER 16, 2023

As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Buyers are fed-up with irrelevant, unhelpful B2B content. What can we do to change that?

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Mobile optimization and investment may be necessary for a lot of brands, but for B2B companies , its importance has been wildly overstated. ” At first glance, the narrative makes sense.

Emarketing 145

Emarketing B2B Forrester Mobile Marketing 145

SendX

JANUARY 18, 2021

Business leaders everywhere recognize that consumer experience is such an essential metric. Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Tomorrow People

OCTOBER 19, 2011

With inbound marketing quickly gaining recognition as the most innovative and cost effective form of marketing for business, plenty of people have something to say on the subject. a company’s website is the key to their entire business.” ” Ardath Albee, Author of Emarketing Strategies for the Complex Sale.

Web 2.0 120

Web 2.0 Business Emarketing Inbound Marketing 120

Choozle

MARCH 15, 2024

According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 With such substantial investment flowing into this channel and a growing demand for first-party data, it’s clear that many other businesses will seek to capitalize on the opportunities presented by retail media. billion in 2024.

Advertising Agencies 63

Advertising Agencies Advertisements Advertising Media 63

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. Here are some vital local SEO content marketing statistics for 2023: 64% of consumers use Google My Business to find business addresses.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

KoMarketing Associates

JUNE 29, 2016

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Inbound Marketers – For Marketing Professionals. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Hubspot

APRIL 21, 2020

Currently, businesses are heavily using apps like Facebook Messenger and WhatsApp. WhatsApp for Business, an app for WhatsApp brands launched in 2019, now has 5 million users. eMarketer ). eMarketer ). eMarketer ). There are more than 40 million monthly active businesses on Messenger. billion and 1.3

Stats 95

Stats Emarketing Mobile Marketing Marketing & Strategy 95

Vidyard

AUGUST 30, 2016

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. On top of that, 4 times as many consumers would rather watch a video about a product than read about it, according to eMarketer. And it’s getting harder and harder to show up there as a business. Boost email click-throughs.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

Mobile Advertising 97

Mobile Advertising Advertisements Advertising Privacy 97

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. By tailoring marketing efforts to individual accounts, businesses can enhance engagement, nurture relationships, and achieve higher conversion rates.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

EveryoneSocial

OCTOBER 15, 2019

Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. In order to understand the impact, I put together a collection of influencer marketing statistics your company can’t afford to ignore. Plus, company leaders should have a grasp of these statistics too.

Statistics 58

Statistics Paid Search Agency Word of Mouth Companies 58

Hubspot

NOVEMBER 26, 2018

But enough people purchase Apple products from the company's website, it seems, to rank it as the #3 online retailer in the U.S., according to eMarketer. Source: eMarketer. This year, eMarketer has projected that Walmart will overtake Apple's #3 position on the top five list of online retailers, bumping the latter to #4.

eCommerce 72

eCommerce Emarketing Lead Ranking Amazon 72

Go Beyond SEO

JUNE 14, 2022

The Move Away From Business-Centric Reviews. People are moving beyond 5-star reviews on Google and collecting testimonials that are focused solely on their business. Companies are moving toward client case stories: letting their case study be expressed as a case story. Humanize your business and you’ll gain their trust.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

QuanticMind

AUGUST 30, 2023

Inside TikTok’s Amazon-inspired flywheel strategy to boost social commerce [:02] TikTok’s sights are set on growing its global e-commerce business to more than $20 billion through TikTok Shop. TikTok's creator community and appeal to Gen Z make it the platform to watch in the social commerce space, according to eMarketer insiders.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Marketing Insider Group

JUNE 22, 2020

Few companies have too much product content. But almost every company shows gaps in the earlier stages. Companies that provide customer value through content mapped to each stage, are able to show better business outcomes. Let’s look at how much B2B companies are using content marketing. Source: eMarketer.

Top of Funnel 279

Top of Funnel Buyer's Journey Trends Lead Scoring 279

KoMarketing Associates

SEPTEMBER 16, 2020

2020 has changed the rules in many parts of business. Marketers and companies are more open to doing things differently, given how different everything is. That’s a small group, but if you’re short on budget and you want to secure a few wins before you ask for more budget, picking just a few companies to start with is smart.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

JANUARY 21, 2020

In Search Engine Journal’s post around important 2020 social media trends, I explained that B2B companies can expand their influencer network by looking into speakers from industry events or encouraging your company or clients’ employees to become brand ambassadors. Here are some video ideas B2B companies can take advantage of: .

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. A recent article from eMarketer highlighted the fact that users spent an average of 3.3 Our latest newsletter focused on Google+ Pages for Business. minutes on Google+ in January 2012, a drop from 5.1

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Webbiquity

JUNE 7, 2018

No matter how big or small, B2B businesses can’t survive without new leads. And every business wants more revenue to grow and expand. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Image Source: eMarketer.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. eMarketer ). In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. eMarketer ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101