Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . press@vidyard.com . More Information.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

sagefrog

NOVEMBER 14, 2023

Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company. Backlinko found that 72% of B2B companies make the most of their website’s blog. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Who Handles B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Vidyard

JUNE 8, 2020

All entries are judged by over 200+ working industry leaders that span video platforms, television, streaming networks, production companies, and more. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

RDIGS

JUNE 13, 2023

Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment. B2C Content Marketing The biggest difference between these two strategies is that the former targets individual consumers while the latter targets companies.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Sharpspring

APRIL 29, 2020

It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. This is especially important for Business to Business (B2B) organizations. New business acquisitions or partnerships. Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Sprout Social

JANUARY 16, 2020

Prior to being a $1 billion company , DSC was a relatively unknown up-and-comer in the then-untapped shaving subscription space. This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. Not all press is “good” press anymore. For example.

Viral Marketing 101

Viral Marketing Work Management Planning Paid Search Agency 101

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Make your company come alive.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses? Are they getting press or running ads in trade publications?

Analysis 100

Analysis B2B Marketing Planning B2B 100

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO.

SEO 118

SEO Top of Funnel Buyer Personas B2B 118

Marketing Insider Group

AUGUST 18, 2015

Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? Michael Brenner: It really comes down to any company that’s trying to reach new customers. Every other business, any other business no matter how big or small. That’s content marketing.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

Vidyard

OCTOBER 19, 2016

Viewtopia attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs, as well as how to use the power of video in other areas of the business to boost audience engagement and improve results.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Unsurprisingly, companies with more employees produce more videos on average.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Scoop.it

FEBRUARY 10, 2022

Still, the estimate can vary from business to business, so you should experiment to find the correct ratio for your situation. There are a variety of platforms you can use, depending on your business goals and the message you want to rely on to your audience. Press “Publish” and wait for the results.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Unsurprisingly, companies with more employees produce more videos on average.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Tony Zambito

OCTOBER 26, 2015

These three pressing concerns are causing CEOs and CMOs to reevaluate how to understand their buyers and their abilities to help buyers achieve their goals. Ethnographic research uses techniques, which allows businesses to have conversations with and observe people in their cultural, as well as, natural environments.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

nDash

APRIL 13, 2021

While Pulizzi stepped down from the organization he founded in 2018 , the company is still doing strong. In addition to providing information on content marketing best practices, the company does research on the field to help content marketers know what’s working, what’s not, and where others may be investing their time and effort.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Work Management 52

B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. A business with no humans behind it is suspect. Show who runs the company and tell their stories. Your company history doesn’t include information about the last five years.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

Oktopost

APRIL 18, 2022

A business-to-business podcast is a show produced by a B2B company with the primary outcome to build relationships with their ideal customers. Any public media your company produces becomes the voice of your company. This method led to one company driving over $4m in revenue through their podcast.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Vidyard

OCTOBER 19, 2016

Viewtopia ® attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs, as well as how to use the power of video in other areas of the business to boost audience engagement and improve results.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Launch Marketing

AUGUST 28, 2019

When you think of “B2B” marketing, you naturally think “Business to Business,” not “Business to Customer.” But insufficient focus on the customer experience or customer marketing is a crucial mistake that many B2B companies inadvertently make.

B2B Marketing 68

B2B Marketing Top of Funnel Paid Search Agency B2B 68

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Unsurprisingly, companies with more employees produce more videos on average.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

B2B Memes

DECEMBER 6, 2011

.” He was among the first in the trade press to recognize the significance of social media. As early as 1996, not long after the birth of the World Wide Web, he founded a business-to-business internet news service. These companies don’t have the stomach for news and the confrontations it can promote.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

PureB2B

APRIL 3, 2018

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales. Why You Need Outreach.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Effectiveness 62

Biznology

JUNE 30, 2015

The SOCi platform is an enterprise platform, best suited to agencies and medium and large companies, allowing property management companies, for example, to harvest all the online content best suited to the needs of both the residents and prospective residents over some or all of the rental properties.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Customer Experience Matrix

MARCH 8, 2011

It followed $33 million in earlier funding since the company was founded in 2006. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation. intended to extend Google’s own business).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. Gideon Lichfield. Lichfield’s post has provoked a range of reactions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Anderson worries that giving up on beats means abandoning the “monitorial” role of the press. Gideon Lichfield. Lichfield’s post has provoked a range of reactions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” In my experience, successful B2B companies start their marketing efforts by first investing in their brand. Every industry is different.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Hubspot

JUNE 30, 2021

You have to consider factors like a company's scale, financial circumstances, business needs, and any other element that dictates what and how a prospect is going to buy. Though the program's suite of features can work for virtually any kind of business, those types of firms tend to get the most out of it. Lead Prosper.

Distribution 72

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 72

Bluetext

MARCH 19, 2020

Your marketing should never be an unwelcome intrusion to talk about your company. As much as we may like to think the reason to run a business is to create great marketing campaigns with an agency like Bluetext, ultimately businesses exist because you have a service you think can help other companies or individuals.

Paid Search Agency 36

Paid Search Agency Marketing Budget Planning Advertising Agencies 36

PureB2B

APRIL 3, 2018

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales. Why You Need Outreach.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Lead Scoring Effectiveness 48

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60