Webbiquity

JANUARY 12, 2022

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing. Six Charitable Giving Ideas for B2B Companies.

Paid Search Agency 299

Paid Search Agency Companies Advertising Agencies B2B 299

CMSWire

FEBRUARY 23, 2024

How you can make better decisions around new tech in your company. Continue reading.

Press 125

Press Trends Paid Search Agency Companies 125

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Feature the episode in your press kit , on your LinkedIn profile, and on your website to drive additional reach.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Champion Communications

JULY 4, 2023

It is important not to assume that journalists are familiar with the client, even if they are well-known companies. PR professionals need to clearly articulate the value proposition and angle of the story, ensuring that even technical stories are explained in a way that journalists can easily understand.

Press 62

Press PR Public Relations Research 62

Alejandro Rioja

JANUARY 5, 2023

Today, businesses and companies do a lot to create noise and buzz. For a company or an individual, a good press release that will pique the interest of the masses is a good way to gain publicity and attract attention. Let’s say I’m an owner of a company that specializes in producing different gadgets and…

Press 52

Press Buzz Paid Search Agency Companies 52

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Adobe Experience Cloud Blog

MAY 10, 2017

Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company. If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Congratulations! You’re done, right?

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. They announce company wins, news, executive moves, and critical shareholder updates. Can a More Robust Press Release Strategy Drive Website Traffic?

Press 42

Press Traffic Marketing Websites Public Relations 42

Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Opening your company to employees with diverse ideas and demographics.

Paid Search Agency 262

Paid Search Agency Companies Demographics Marketing & Strategy 262

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

Press 80

Press Effectiveness Tips Buzz 80

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. How familiar is he or she with your company, offerings, industry? Preparing for the Interview. And most importantly, do they have any apparent biases?

Press 59

Press Media Sample Rules 59

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

BuzzSumo

AUGUST 29, 2023

Rebranding can improve a company's image and valuation, but also risks confusing audiences, damaging engagement, and requiring years to rebuild recognition.

Press 74

Press Companies PR 74

Martech

MARCH 1, 2023

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. To the last point, Atleson directly warns companies the FTC will examine more than marketing materials in its investigations. The warning comes as the FTC is increasing its focus on high tech companies.

Marketing AI 91

Marketing AI Paid Search Agency Companies Advertising Agencies 91

Marketing Insider Group

APRIL 6, 2020

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Both consumers and businesses want immediate relief. It’s where yours needs to be now.

Paid Search Agency 266

Paid Search Agency Enterprise Management Work Management Content Marketing 266

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

ViewPoint

DECEMBER 7, 2017

It’s truly strange when companies enter the stealth mode. Hi, we’re very interested in talking with you; please press 1 for sales and 2 for customer service.” “Hi, we’re very interested in talking with you; please press 1 for sales and 2 for customer service.” I pressed 1, as sales is usually staffed. What a surprise!

Paid Search Agency 168

Paid Search Agency Companies Lock-In Press 168

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. If you find this post useful, please share it with a friend or colleague who might benefit. 1) Use HARO.

Press 69

Press Features Tips eCommerce 69

Lead Forensics

NOVEMBER 21, 2023

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector. The Impact on B2B Companies: An Overview The implications for B2B companies post-COP28 will be significant.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Share the Award News with Your Existing Network.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Delivra

JANUARY 5, 2022

A multinational tech leader with four other successful digital companies under their management, Redbrick has years of experience developing, scaling, and deploying products that support digital entrepreneurs (like you!). Read the full press release here or visit Redbrick for more information. What does this mean for you?

Companies 75

Companies Press Tools Brand Identity 75

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Something old, something new.

Press 52

Press Copywriting PR Content 52

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Contently

MAY 7, 2021

I didn’t see an official announcement from LinkedIn, but based on a straw poll of marketing friends, it appears to be available to a lot of admins of LinkedIn company pages. Then you compose the article like you would any other LinkedIn Pulse post, press publish, share it from your company page, and—voila!—you’re

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. Your corporate blog might not be the first place that comes to mind when you think of marketing your company’s publicity. Read all about it! Tease it on your blog.

Press 55

Press Media Blast Campaigns Paid Search Agency 55

Trade Press Services

FEBRUARY 19, 2024

Do leverage press and media exposure. Press coverage is different from contributed articles. Generating positive visibility and credibility through media exposure demands specific skills, such as crafting effective press releases, and can benefit from the expertise of others. Do attend industry conferences and conventions.

Marketing AI 101

Marketing AI Press Peer-to-peer Paid Search Agency 101

Content Marketing Institute

JUNE 10, 2022

It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment. Continue reading →

Press 123

Press Marketing & Strategy Content Marketing Strategy 123

Lake One

AUGUST 13, 2020

Wyzowl ) 83% of those using video believe they get a good ROI from it with 82% believing it’s a key part of their strategy ( Smart Insights ) The global software company Zycus saw a 6.6x The post Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing appeared first on Lake One ®. Or the stats in this case: via GIPHY.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Velocity Partners

FEBRUARY 12, 2019

This is marketing as press secretary. The other view of marketing is that it must do a fair bit more than just communicate from the company-out. At the same time, by definition, the attorney general has to spend a lot more time studying than the press secretary does. The press secretary broadcasts things to the market.

Press 49

Press Advertising Agencies Broadcasting CMO 49

BenchmarkONE

JULY 15, 2020

Following the September 2019 merger between Benchmark Email and then Hatchbuck (now, BenchmarkONE), the company has emerged as a global customer relationship management (CRM) and email marketing automation technology leader serving over 500,000 users worldwide. In February of this year, Benchmark Email acquired MarketVolt, a St.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing. And over time, it will make you irrelevant.

Public Relations 100

Public Relations Press PR Content 100

ClickZ

DECEMBER 10, 2019

Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers. Marketing hubs like Percolate enable companies to coordinate marketing workflows and manage content.

Work Management 69

Work Management Press Marketing Management CMO 69

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. But simply promoting a brand is not enough.

Work Management 103

Work Management Brand Identity Branding Peer-to-peer 103