Driving action from a customer satisfaction programme
The B2B Research Blog
OCTOBER 15, 2016
Most companies have a customer satisfaction research programme in place, but not all are made equal. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. So, how do you ensure that your customer satisfaction programme makes a positive difference? This survey should prioritise action areas so that your resources can be effectively deployed.