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Driving action from a customer satisfaction programme

The B2B Research Blog

Most companies have a customer satisfaction research programme in place, but not all are made equal. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. So, how do you ensure that your customer satisfaction programme makes a positive difference? This survey should prioritise action areas so that your resources can be effectively deployed.

How to measure customer satisfaction in B2B markets

The B2B Research Blog

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. However, more often than not customer satisfaction is linked with loyalty so let’s return to that question – how do you measure it?

Trending Sources

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas.

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5 tips to help you make business decisions that get results

Biznology

The owner often acts as the marketer, operations manager, and human resources manager all at the same time. Focus on finding ways to improve customer satisfaction; it is one of the most important things you can do to guarantee the success of your small business.

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which is critical for achieving value from your content marketing program. Build a strong list. Good personalization can help you convert.

8 Time Management Tips to Help You Hit Your Long-Term Deadlines

Hubspot

To help you stay on track and make consistent progress towards your goals, we've put together a list of tools that'll help you complete long-term projects on time without losing motivation or entering the "doom loop." 8 Time Management Tips to Help You Hit Your Long-Term Deadlines.

Knowledge management in the age of social media

Biznology

Social media platforms became the new competing grounds where companies created awareness and build an online presence. This trend is growing at a fast pace as businesses are able to build a connect with the existing customers and prospects both.

Families of devices multiply publisher’s powers to control the world

Biznology

The next room is already there, and if a building is exited the outside is already there. If active knowledge is used, embedded guidance helps users reach immediate successes, which can start universal prosperity that includes everyone. Lesson for leaders.

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9 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few.

8 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. I really enjoy what you do with B2Bbloggers.com, it is a fantastic resource.

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. That''s a tall order for any one page to address, but here are a collection of components that will help you get there. Help Scout will help you delight customers in less time.

How to Build Your Brand through Community Service

Hinge Marketing

People at the soup kitchen were happy to have the extra hands on deck, and we felt a sense of satisfaction for helping out a worthy cause. That is, they want to exchange resources in a way that’s beneficial for both parties (i.e.,

What Does Employee Engagement Have to Do With Marketing?

distribion

Maintaining high retention rates requires an enterprise-wide investment in increasing employee engagement and satisfaction.”. Though eradicating all sources of workplace stress is impossible, you can still establish a procedure for employees to get help with stress when necessary.

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Driving action from a customer satisfaction programme

The B2B Research Blog

Most companies have a customer satisfaction research programme in place, but not all are made equal. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. So, how do you ensure that your customer satisfaction programme makes a positive difference? This survey should prioritise action areas so that your resources can be effectively deployed.

Why a content strategy is so important for your business and how to build one

Canadian Marketing Association

The communication of relevant messaging to your current and future customers is also integral to building your business brand. A content marketing strategy helps you rally your company around the most compelling question you need to start with… Why are we doing this in the first place?

Why Personal Brand Building Shouldn’t Scare Employers

Hinge Marketing

Brand building should be a crucial part of any firm’s business development process. So why are some organizations leery of their employees’ personal brand building efforts? Here are five benefits that arise from supporting your employees’ brand building efforts: The Halo Effect.

You’re doing a terrible job with search and social

Biznology

He has been building is content empire for maybe over a decade. One thing I have discovered from my clients is that they often do not have the resources or staff to maintain the enormous web garden they have built over time. I hope that helps you out.

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

Content Marketing Institute

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. 85% of Australian respondents agree their org is focused on building an audience vs 69% last year. An editorial calendar helps.

How to Build a Growth-Minded Design Process at Your Agency

Hubspot

Modern agency processes like Growth-Driven Design (GDD for short) and the Agile Methodology give us a new way to optimize the production of creative projects, helping us develop work that consistently looks great and exceeds client expectations.

How to measure customer satisfaction in B2B markets

The B2B Research Blog

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. However, more often than not customer satisfaction is linked with loyalty so let’s return to that question – how do you measure it?

Building your customer success dream team

Nudge.ai

was to help sales pros better understand and leverage the strength of relationships with their prospects and leads. Use these principles to ensure your organization maintains a high customer satisfaction level. One of the reasons we created Nudge.ai

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

Marketers are no longer focused as narrowly on the acquisition of new customers; they’re spending time and resources nurturing their customers to be successful, and those customer relationships to be long-term. Here you build and deepen the relationship after the lead has become a customer.

6 Steps to Avoid Pitfalls and Problems After a Series B Funding Round

HG Data

And while you’re building your sales pipeline and performing day-to-day business chores, you also have to quickly establish your organization’s foundation. You can’t rest on your ideas, your initial proof of concept or the satisfaction of early adopters. Knowing what’s ahead and what you can expect will help you succeed. It’s natural for people who are trying to build a business to be passionate, and that can lead to some heated discussions and differing opinions.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

Marketers are no longer focused as narrowly on the acquisition of new customers; they’re spending time and resources nurturing their customers to be successful, and those customer relationships to be long-term. Here you build and deepen the relationship after the lead has become a customer.

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Expecting instant results – Social Media is not a one-way street and requires time to build trust and relationships within a community.

10 Very Smart People Weigh In on How to Rethink Marketing

Act-On

This isn’t easy, but it’s necessary and needs to be constantly considered as you build your marketing footprint. I would start any marketing strategy reboot by first defining value-creating customer behaviors along the journey and developing a model of customer satisfaction and value.

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What Makes Act-On Different?

Act-On

From stoking brand awareness to attract the right prospects, to nurturing those leads into closed sales, to ensuring customer satisfaction and retention – Act-On is there making things better for you each step of the way. In the end, success comes down to your ability to build a lasting relationship with your customers, and maximizing your customer lifetime value. Your team will enjoy using Act-On; it helps them achieve their goals ‒ and look good doing it.

Why Social Media Will Help Us All Get Along (Better) | B2B.

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 4, 2010 15 Subscribe Why Social Media Will Help Us All Get Along (Better) Share It is one of the biggest questions you will hear in any open forum on Social Media: Which department owns social media?

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Customer Lifecycle Metrics, Part 5: Retention and Expansion

Act-On

The research shows that the top performing teams spend more time and resources on building engagement with their existing customers than marketers at average companies. One reason is the simple fact that they’re generally not measured (or compensated) on metrics like current customer satisfaction. For top performers, it was acquisition revenue (81%) and customer satisfaction (also 81%).

Marketing Enablement – It’s Worth It

ANNUITAS

I am passionate about the topic of marketing enablement because I believe we are missing big opportunities to maximize our most valuable resource, our people, by ignoring this area of training. Trust me, they will tell you what areas they want or need help in.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand.

Hit Your Registration Targets and Drive Greater Event ROI with Video

Vidyard

Running live events for your customers or prospects can have a big impact on your business, but it can also be very costly and resource intensive. So, let’s talk about how video can help you do each of these more effectively than ever, and it all starts with the pre-event madness.

Start Showing ROI For Your B2B Community In 4 Easy Steps

Influitive b2b

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. If you’ve already developed a resourced roadmap, you’re well on your way.

How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

Creating great content is hard, and many marketers still don't have sufficient knowledge or adequate resources to produce high-quality content on a regular basis. In this article, we'll focus on why brands should let their users help create value in content.

How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

The main driving point of social selling as a strategy is that it helps salespeople facilitate and grow relationships with clients. There are social selling tools on the market today that help professionals research and find prospects to create connections with. These tools can help make the research process a lot easier. Just remember, as with any good discussion, it’s about being helpful and a member of the conversation.

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How Much Should You Be Spending On B2B Marketing?

The Forward Observer

It can be overwhelming and is never resolved to everyone’s satisfaction. In fact, in a B2B marketing study , MarketingSherpa confirmed that the greatest barrier to marketing success is “lack of resources in staffing, budgeting or time.”.

The 1 Secret to Effective Customer Engagement at Any Scale

Modern B2B Marketing

Customer engagement is the strategy by which businesses build relationships with their clients and customers, with the intent of creating awareness and fostering brand loyalty. It increases customer satisfaction, which helps to retain customers while also making them your biggest advocates.

Rethink Marketing Automation – for the CASL-Compliant Marketer

Act-On

CASL is a law that was passed to help cut down spam messages sent and received, but it does pose a certain challenge for marketers trying to get their message to prospects. Build Brand Awareness. Move beyond building your brand, and drive people to your business.

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B2B Video Marketing Done Right

KoMarketing Associates

We’ll help you get started. It supports larger brand-building strategies. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. DEWALT: Together We Build.

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IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. They hang out where customers hang out, build relationships and help them become part of our family,” he said.