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Driving action from a customer satisfaction programme

The B2B Research Blog

Most companies have a customer satisfaction research programme in place, but not all are made equal. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. So, how do you ensure that your customer satisfaction programme makes a positive difference? This survey should prioritise action areas so that your resources can be effectively deployed.

How to measure customer satisfaction in B2B markets

The B2B Research Blog

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. However, more often than not customer satisfaction is linked with loyalty so let’s return to that question – how do you measure it?

Trending Sources

5 tips to help you make business decisions that get results

Biznology

The owner often acts as the marketer, operations manager, and human resources manager all at the same time. Focus on finding ways to improve customer satisfaction; it is one of the most important things you can do to guarantee the success of your small business.

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. However, not all of your online searches will yield helpful results. The article is a useful resource for business owners and marketing teams alike.

8 Time Management Tips to Help You Hit Your Long-Term Deadlines

Hubspot

To help you stay on track and make consistent progress towards your goals, we've put together a list of tools that'll help you complete long-term projects on time without losing motivation or entering the "doom loop." 8 Time Management Tips to Help You Hit Your Long-Term Deadlines.

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Knowledge management in the age of social media

Biznology

Social media platforms became the new competing grounds where companies created awareness and build an online presence. This trend is growing at a fast pace as businesses are able to build a connect with the existing customers and prospects both.

Aging 26

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent

When correctly prepared and applied, a buyer persona can help you identify the forms of messaging which will convert the right website visitors into leads, and leads into customers. Interviewing customers of all satisfaction levels will help you pinpoint your buyer persona more effectively.

Social media zombies and the 2 percent solution

grow - Practical Marketing Solutions

I’ve spent most of my career in sales and marketing and have been fairly obsessive about customer satisfaction. During the process I searched for all the help I could get from experts and published best practices. They brought me in to help figure out a strategy.

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5 Ways to Create Added Value for Customers

Vertical Response

What problem does it solve, how will it help them overcome obstacles or do their jobs better? By shifting your focus to providing content that focuses on your customers’ needs you can start helping and stop selling. Consistently work to improve customer satisfaction.

Driving action from a customer satisfaction programme

The B2B Research Blog

Most companies have a customer satisfaction research programme in place, but not all are made equal. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. So, how do you ensure that your customer satisfaction programme makes a positive difference? This survey should prioritise action areas so that your resources can be effectively deployed.

How to Build a Perfect B2B Product Page

Hubspot

There are a number of good resources out there on how to build effective ecommerce product pages. That''s a tall order for any one page to address, but here are a collection of components that will help you get there. Help Scout will help you delight customers in less time.

9 Essential Social Media Resources

B2B Marketing Insider

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few.

8 Essential Social Media Resources

B2B Marketing Insider

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. I really enjoy what you do with B2Bbloggers.com, it is a fantastic resource.

How to Build Your Brand through Community Service

Hinge Marketing

People at the soup kitchen were happy to have the extra hands on deck, and we felt a sense of satisfaction for helping out a worthy cause. That is, they want to exchange resources in a way that’s beneficial for both parties (i.e.,

How to measure customer satisfaction in B2B markets

The B2B Research Blog

How do you measure customer satisfaction in B2B markets? What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction? It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. However, more often than not customer satisfaction is linked with loyalty so let’s return to that question – how do you measure it?

What Does Employee Engagement Have to Do With Marketing?

distribion

Maintaining high retention rates requires an enterprise-wide investment in increasing employee engagement and satisfaction.”. Though eradicating all sources of workplace stress is impossible, you can still establish a procedure for employees to get help with stress when necessary.

Why Personal Brand Building Shouldn’t Scare Employers

Hinge Marketing

Brand building should be a crucial part of any firm’s business development process. So why are some organizations leery of their employees’ personal brand building efforts? Here are five benefits that arise from supporting your employees’ brand building efforts: The Halo Effect.

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How to Build a Growth-Minded Design Process at Your Agency

Hubspot

Modern agency processes like Growth-Driven Design (GDD for short) and the Agile Methodology give us a new way to optimize the production of creative projects, helping us develop work that consistently looks great and exceeds client expectations.

You’re doing a terrible job with search and social

Biznology

He has been building is content empire for maybe over a decade. One thing I have discovered from my clients is that they often do not have the resources or staff to maintain the enormous web garden they have built over time. I hope that helps you out.

6 Steps to Avoid Pitfalls and Problems After a Series B Funding Round

HG Data

And while you’re building your sales pipeline and performing day-to-day business chores, you also have to quickly establish your organization’s foundation. You can’t rest on your ideas, your initial proof of concept or the satisfaction of early adopters. Knowing what’s ahead and what you can expect will help you succeed. It’s natural for people who are trying to build a business to be passionate, and that can lead to some heated discussions and differing opinions.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

Marketers are no longer focused as narrowly on the acquisition of new customers; they’re spending time and resources nurturing their customers to be successful, and those customer relationships to be long-term. Here you build and deepen the relationship after the lead has become a customer.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

Marketers are no longer focused as narrowly on the acquisition of new customers; they’re spending time and resources nurturing their customers to be successful, and those customer relationships to be long-term. Here you build and deepen the relationship after the lead has become a customer.

7 Common B2B Social Media Marketing Mistakes

B2B Marketing Insider

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Expecting instant results – Social Media is not a one-way street and requires time to build trust and relationships within a community.

What Makes Act-On Different?

Act-On

From stoking brand awareness to attract the right prospects, to nurturing those leads into closed sales, to ensuring customer satisfaction and retention – Act-On is there making things better for you each step of the way. In the end, success comes down to your ability to build a lasting relationship with your customers, and maximizing your customer lifetime value. Your team will enjoy using Act-On; it helps them achieve their goals ‒ and look good doing it.

10 Very Smart People Weigh In on How to Rethink Marketing

Act-On

This isn’t easy, but it’s necessary and needs to be constantly considered as you build your marketing footprint. I would start any marketing strategy reboot by first defining value-creating customer behaviors along the journey and developing a model of customer satisfaction and value.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand.

Sales Contests: Building a Culture of High Performance

Your Sales Management Guru

Building a Culture of High Performance: Sales Games. You might enjoy this video on Building a High Performance Culture : Different types of contests will help you achieve different goals. Need more sales management resources?

Marketing Enablement – It’s Worth It

ANNUITAS

I am passionate about the topic of marketing enablement because I believe we are missing big opportunities to maximize our most valuable resource, our people, by ignoring this area of training. Trust me, they will tell you what areas they want or need help in.

Why Social Media Will Help Us All Get Along (Better) | B2B.

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 4, 2010 15 Subscribe Why Social Media Will Help Us All Get Along (Better) Share It is one of the biggest questions you will hear in any open forum on Social Media: Which department owns social media?

A story of Internet haters, trolls and malcontents

grow - Practical Marketing Solutions

Is 100 percent customer satisfaction possible? Resources mentions in this episode. Research on 98 percent customer satisfaction survey. Please check out this tremendous resource for scaling social media engagement. Resources mentions in this episode.

How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

Creating great content is hard, and many marketers still don't have sufficient knowledge or adequate resources to produce high-quality content on a regular basis. In this article, we'll focus on why brands should let their users help create value in content.

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Act-On

The research shows that the top performing teams spend more time and resources on building engagement with their existing customers than marketers at average companies. One reason is the simple fact that they’re generally not measured (or compensated) on metrics like current customer satisfaction. For top performers, it was acquisition revenue (81%) and customer satisfaction (also 81%).

Start Showing ROI For Your B2B Community In 4 Easy Steps

Influitive b2b

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. If you’ve already developed a resourced roadmap, you’re well on your way.

When and Why to Use Landing Pages

Modern B2B Marketing

First, the ad: Now, its corresponding landing page: On it, the BI Intelligence logo is displayed at the top, the headline features the name of the resource, and an image matches the ad creative. It delivers their resource clearly, without making them hunt for it.

The silver lining in the bad news about content marketing

grow - Practical Marketing Solutions

Content Marketing Institute, the relentless cheerleader for all things content, reported in their new research that satisfaction with the measurable results of content marketing slipped from 38 percent to 30 percent in just a year.

7 Benefits of a Prescriptive Sales Process

Your Sales Management Guru

One of the best ways to help B and C performers improve is to write out a prescriptive sales process. It’s easy to print your messaging on brochures and your Web site, but letting your prospect feel it is critical to building “belief.”

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B2B Video Marketing Done Right

KoMarketing Associates

We’ll help you get started. It supports larger brand-building strategies. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. DEWALT: Together We Build.

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Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation Blog

Then over the last fourteen years, I’ve been in the marketing space, so everything from building and coding websites to optimizing with search engine optimization and SEM to building community and brands and the full, integrated approach to marketing a company. We do this to ultimately help businesses in the digital age compete, contend, and build really great, meaningful and sustainable businesses. We started by helping companies be better.

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. They hang out where customers hang out, build relationships and help them become part of our family,” he said.