Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Build a Stack of Free Content Marketing Resources No budget?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Valasys

FEBRUARY 13, 2024

What is one thing that as a podcaster you should focus on besides the quality content of their podcast? Many podcasters fail to attract a lot of listeners to their content due to the subpar audio quality of their podcasts. I have a list of the top three Audio quality improvers for podcasters. Audo.ai: Audo.ai

Budget Programs 40

Budget Programs Tools High Quality Lead Pricing 40

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. For businesses with limited budgets, this is a daunting reality. Which medium do you choose? You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. And on and on and on.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Biznology

SEPTEMBER 11, 2019

If you’re ready to market your e-commerce business, take a look at these three marketing techniques that are simple to make happen no matter your budget. Launch podcast ads. Since shows are usually geared toward certain groups, podcast ads are an excellent method of reaching your targeted audience. Get your name out on social.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Digilant

JANUARY 25, 2024

A startling 75% of these budgets, or between $7.5 The demographic landscape of media consumption underscores the necessity of rethinking how and where to allocate advertising budgets to effectively connect with voters. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

seo.co

FEBRUARY 8, 2022

Reuse and repurpose old content into new mediums OR. Second, you might be worried about the extra budget of paying a new writer to join your team. Repurpose Your Post Into a Video or Podcast. If you’re used to writing all your posts, try experimenting with a new mediums: podcasts and video.

SEO 98

SEO Content Dwell Advertising Mediums 98

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. Podcasting. Benefits of Podcasting.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

QuanticMind

JULY 7, 2023

To combat this, you ideally need two things: larger budgets, and new exciting creative with strong calls to action. So budget-wise, it’s important to make sure you’re considering that timing. It’s also important for advertisers to diversify their budget and strategies across social platforms.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Contently

OCTOBER 11, 2022

When you think of content marketing, you probably think of multi-media influence across mediums. The first is their budget. A CMO’s budget is usually not as high as some of their counterparts, making it difficult to adopt more expensive technologies at scale to showcase the value-add it would provide to their teams.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Contently

OCTOBER 5, 2016

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. The early response to Podcasts was also rough , but Apple’s decision to separate it from the standard music functionality eventually had a huge impact.

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117

The Customer

MAY 4, 2020

As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. Some argue the medium is not getting enough messages as some sponsors await more scale. A podcast can be explanatory journalism at its best.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Salesforce Marketing Cloud

FEBRUARY 7, 2022

Read research from our free Small and Medium Business Trends Report. In our latest Small and Medium Business Trends Report , we found out that 72% of SMBs are optimistic about the future of their business. Set aside a budget for fun activities like virtual happy hours or company-wide mindfulness activities. Get it now.

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. Podcasting. Benefits of Podcasting.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

SmartBug Media

SEPTEMBER 27, 2019

Blogging began as digital journaling in the late 1990s, with everyone and their mother wrote about everything from traveling on a budget to five-ingredient recipes to DIY home decorating. Typically, podcasts come in a series and offer subscriptions. Podcasts are growing in popularity and consumption. 4 Advantages of Podcasting.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Also works for editing podcasts, and includes screen recording, clip creation and transcription. And so many choices out there.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Vidyard

SEPTEMBER 23, 2021

What’s your team’s budget and skill level? What’s Your Video Production Budget, Skill, and Team Size? Put Your Video Production Equipment to Work What’s Your Video Production Budget, Skill, and Team Size? In this episode of the Video Island Podcast, the team goes over the basic equipment you need for shooting video.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Biznology

FEBRUARY 6, 2017

What’s important is using the medium effectively. And none will take a big chunk out of the video budget. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. Here are a few ideas for different kinds of video. Like this post?

B2B Sales 80

B2B Sales Advertorials Trends Video Marketing 80

Zoominfo

JUNE 19, 2018

Not every one of your followers have the budget or time to attend an in-person event– but live video can make customers and prospects feel like they’re actually there. Turn the video into a podcast for your followers to listen to on the go. This provides a more immediate, convenient experience for customers. Final Thoughts.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Vidyard

DECEMBER 13, 2019

If you’ve fully adopted video as your medium of choice, you’re probably already using it throughout your business. In-House vs. Outsourcing Our own in-house video team discusses why you might consider outsourcing a video in an episode of their podcast Video Island. Much of the scope will depend on the next tip: Budget.

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Again, I keep bringing up these small and medium-sized companies that maybe couldn’t afford to do this.

First-Mover Advantage 52

First-Mover Advantage Top of Funnel Digital Marketing Funnels Advertising Funnels 52

Convince & Convert

JULY 28, 2015

“We use all of our Facebook ads budget to get more Likes on our page.” ” My medium answer was “Hell, no.” ” So said a new, corporate client in a recent kickoff meeting. “Is that how we should continue using those dollars?” ” he asked. My short answer was “No.”

Facebook 167

Facebook Advertisements Advertising Buy 167

Outgrow

DECEMBER 27, 2020

Share the discounts and offers on your social media organically, and through ads, if your budget allows. 7) Holiday Themed Podcasts/Webinars. Organize podcasts and webinars to talk about the holiday season. Podcasts like this boost the holiday feel and attract people to your website. 9) Video Marketing .

Promotion 98

Promotion Outgrow Ad Exchange Keywords 98

Metadata

JANUARY 25, 2024

Based on his example, you have two primary target markets: Small-to-medium businesses (SMBs) in Industry C andMid-Market companies in Industry B. The more focused you are with market segmentation, the more focused you can become with your demand generation budget. Be ruthless. That said, those orange Xs are even more important.

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Oktopost

JUNE 30, 2021

Advertisers also have to determine a budget and bid amount for the clicks or impressions their ads get. Facebook’s vast user base and flexible ad budgeting options provide marketers with a great environment to experiment, test, and refine their campaigns. A famous philosopher once said, “The medium is the message.”

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Metadata

SEPTEMBER 7, 2021

Marketing is afraid to test new ideas or ask for more budget, so they repeat once-successful campaigns that have long reached the point of diminishing returns. With the categories: High Medium Low. Focus on your budget. Your experimentation budget will depend on: Your total working budget.

CPL 52

CPL Cost per Lead Planning Paid Search Agency 52

Metadata

SEPTEMBER 7, 2021

Marketing is afraid to test new ideas or ask for more budget, so they repeat once-successful campaigns that have long reached the point of diminishing returns. With the categories: High Medium Low. Focus on your budget. Your experimentation budget will depend on: Your total working budget.

CPL 52

CPL Cost per Lead Planning Paid Search Agency 52

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent. A great #podcast requires host talent. That is half the battle.

Rules 103

Rules Examples Advertising Mediums Act-On 103

Convert

APRIL 7, 2021

We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. From live zoom presentations to full-blown virtual events, you no longer need to be a tech wizard or have a large following or a large budget to get started. Budgets can be idea killers. Just get started.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Vidyard

JUNE 14, 2018

However, you know as well as we do that video content is taking over—and it’s not an option to simply forgo this medium. You’ll see how easy it is to create blog posts, podcasts, whitepapers, and other content assets out of the videos you’ve already produced. Repurpose webinar audio for your company podcast.

Video Marketing 57

Video Marketing Webinar Metrics Content Youtube 57

Marketing 261

MARCH 31, 2020

Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. Many of which you can make use of that will fit in any marketing budget — or lack thereo f. Podcast ads Inbox ads Publication email sponsorships TechTarget. Marketing Alternatives to In-Person Event.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

ConvertKit

MAY 28, 2021

Podcast sponsorships. If you know your audience religiously listens to a specific podcast, you might want to become a sponsor of it. Sixty-eight million Americans listen to podcasts weekly, so it’s a great medium to reach potential customers. Image via Sparkloop. Leverage user-generated content.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Goodish Agency

MARCH 10, 2021

According to the data source world research center on average US companies have increased their marketing budget (ie. Hence, companies are not only adjusting their budgets but changing their entire strategy including their business models. How 2020 has Changed the Marketing Landscape. 2020 gave a real boost to digital marketing.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Convince & Convert

DECEMBER 19, 2014

Tweetable Moments It’s always the least sexy channels that have to maintain the budget. You get folks in Budget trucks or their own personal vehicles coming up to your door in plain clothes to deliver your packages. Regardless of how much budgets continue to grow, the fight for that budget is going to remain intense.

Social Media 131

Social Media Skype Media Gartner 131

BOP Design

JUNE 8, 2021

One thing to keep in mind is that content creation covers a broad category of media and includes everything from written copy to videos to emails to podcasts to webinars to guides. While we will touch on mostly written content here, most, if not all, can be adapted for other mediums. Thought Leadership.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102