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The Benefits of Using Long-Tail Keywords in Your SEO Strategy

Marketing Insider Group

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a

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Leading Change: Beyond Tried and True Strengthens Customer Retention and Builds Growth | What’s Your Edge?

Vision Edge Marketing

Many of us at the helm of our companies are often faced with implementing changes to remain competitive and relevant to our customers, and to create more customer and business value to achieve long-term sustainable growth. This was the case for Kelly Van Winkle , President and CEO of King of Texas Roofing Company, when she took the reins of the third-generation company.

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Six Signs It’s Time to Break Up With Your Marketing Automation Platform

Act-On

That nagging feeling that somethings not quite right. That little voice in your head saying you deserve better. That slowly rising sense of dread when you log into your user account. You guessed itthere may be trouble in marketing automation paradise. Seriously, though: when you choose marketing automation software, youre choosing an important partner.

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Your CRM Data: Not Ready for AI Primetime

Zoominfo

Data quality has always been a hurdle in go-to-market (GTM). For years, many companies were forced to work around this issue, thinking of bad data like sand in the gears not ideal, but operating models could be built to account for it. A good example of this is forecasting: we started with a terrible data set, but created motions, tools, systems, and processes that made it work relatively effectively.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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The top 50 genAI use cases in marketing

Martech

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

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Using AI Responsibly to Achieve Hyper-Personalized Marketing

CMSWire

Hyper-personalization requires these customers to trust the brands and companies who handle their personal data. Continue reading.

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The Transformative Power of Trust in Creating B2B Business Value

Vision Edge Marketing

When it comes to B2B companies, trust is not merely an added benefit; it is essential. As companies face intricate decisions and form customer-centric partnerships, trust acts as the emotional and strategic foundation that drives growth and helps establish a competitive edge. Trust is the unseen force that binds successful B2B relationships. It reduces risk , encourages collaboration, and supports better decision-making all which contribute to creating business value.

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B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan 

Zoominfo

Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation. After 18 years in B2B marketing, Ive seen this song and dance before.

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How ChatGPT search reshapes the B2B buyer’s journey

Martech

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Benefits of CRM in Managing Multi-Platform Paid Campaigns

Marketing Insider Group

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing.

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7 SEO SOPs: Your Cheat Code for More Rankings, Less Guesswork

Ahrefs

Thats why Ive put together 7 SEO SOPs that will make your work faster, smarter, and more effective, from using AI to create quality content to investigating why your traffic suddenly tanked.

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What is social media marketing? All your B2B business needs to know

The Lead Agency

Social media hardly needs an introduction. Almost every person with an internet connection uses it in a peer-to-peer (P2P) capacity. And every one of us on one of these platforms has seen plenty of business-to-consumer (B2C) marketing offering us creams, cars, clothes and all the cute things in between. As of 2025, 5.22 billion people [.

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Best Outbound Call Tracking Software for Sales Teams

Zoominfo

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. Outbound sales call tracking software enhances your sales team’s efficiency by automating call logging, providing real-time analytics, and integrating with customer relationship management (CRM) systems.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

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Neuromarketing: How to Use Brain Science to Get More Leads & Sales

Optinmonster

Every day, people make thousands of decisions without even realizing it. From choosing which email to open to deciding whether to buy a product, these choices are driven by subconscious emotions, habits, and mental shortcuts. Thats where neuromarketing comes in. Big brands like Coca-Cola, Amazon, and Netflix use neuromarketing to optimize their advertising, product design, and customer experiences.

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Agentic AI’s Impact on SaaS: Disruption, Transformation or Coexistence?

CMSWire

The Gist Dynamic AI ecosystems.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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The New Go-to-Market Strategy for Sales Teams

Zoominfo

Sales teams are drowning in tools. Its time to make them intelligent. For too long, sellers have been forced to juggle a grab bag of tools that claim to make selling easier. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle.

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What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu

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Why Diversity and Inclusion in Content and Marketing Matter as Much as Ever

Content Marketing Institute

The cancellation of diversity, equity, and inclusion programs doesnt mean marketers can stop welcoming all segments of their audiences. Thats bad for business. Here's how to create content that resonates.

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How to Use Google Analytics 4 to Discover Ideas for Lead Magnets

Optinmonster

Google Analytics 4 (GA4) is a powerful tool for understanding your website visitors. If youre struggling to come up with new lead magnet ideas , GA4 can help. By analyzing user behavior, search terms, and engagement patterns, you can create lead magnets that truly resonate with your audience. At OptinMonster , we’ve spent over 11 years helping businesses generate more leads and conversions.

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Accelerate Your Marketing with Automation: A Quickstart Guide

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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Impact of Cybersecurity on B2B Marketing

B2BMarketing.net

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. New regulations around privacy and data have a direct impact on your data strategy and approach to customer engagement. For marketing leaders, the stakes have never been higher when it comes to innovations shaping a privacy-first future , managing sensitive client data and establishing customer trust.

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How to Use Hashtags Effectively in Social Media Marketing?

SocialPilot

You want to grow on social media but you’re still struggling with this prompting question: how to use hashtags? Are hashtags still relevant? Don’t worry; we’ll be answering all your questions here. But has it ever occurred to you how this hashtag word even came up? Where did it all start? Let me tell you, It all started in 2007 when Chris Messina first introduced the pound symbol (#) on Twitter (now called X) to organize groups and spark conversations around specific topics.

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DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI

Martech

Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is being done to simplify the product line. With GPT-5, users will no longer have to choose between (and the company won’t have to support) multiple generative AI models. It’s a smart business decision, but one has to wonder if DeepSeek’s arrival also contributed to the move.

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The Role of RevOps in Scaling Business Processes: A Framework for Growth

ATAK Interactive

Did you know that companies prioritizing scalability are 1.5X more likely to achieve above-average growth in their industry? This is simply due to the positive effect of synergy within a company. Ensuring that your sales, marketing, and customer success teams are on the same page elevates your business in many ways. This process is called Revenue Operations, or RevOps.

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Storytelling In Thought Leadership: How To Get It Right

Unlock the potential of your thought leadership by writing stories with greater impact. This comprehensive guide shares expert strategies for transforming data into narratives that resonate with your target audience. Download the guide to learn: Practical techniques for building captivating narratives Methods to align content with your strategic goals Tips on leveraging data for credibility and depth Real-world examples and case studies from industry leaders Whether you're an experienced markete

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How to optimize your content for SEO, AI, and Social media search

Oktopost

Search optimization has evolved into a complex ecosystem where success depends on visibility across multiple platforms. Today’s content creators face a unique challenge: creating content that simultaneously performs well on traditional search engines, AI platforms, and social media networks. Understanding modern search Searching has fundamentally changed in 2024.

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8 Signs You Need Google Ads Management

Roketto

Google Ads can be a game-changer for businesses, offering a direct line to potential customers who are actively searching for products or services. However, managing successful campaigns requires time, expertise, and constant optimization. If you're experiencing difficulties with Google Ads, you're not alone. Many businesses face challenges ranging from high costs and low click-through rates to difficulties in managing ad spend and keeping up with updates.

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10 Popular TikTok Trends You Must Know [2025]

SocialPilot

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? No dances. No POV videos. No unhinged 3 AM rant. Just silence. But then, just as suddenly as it disappeared, it came back. Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide.

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