KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Ascend2 recently published “The State of Marketing Automation” report, and statistics suggested that the majority of marketers (51%) intend to at least moderately increase their marketing automation budget in the coming year.

Marketing Automation 229

Marketing Automation Automation Marketing Spending 229

Marketing Insider Group

MARCH 29, 2023

If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or (oops) five episodes have gone by without even noticing. Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all.

Storytelling 182

Storytelling Brand Branding Content 182

SendX

MARCH 27, 2023

Email is one of the most commonly used forms of communication in the modern world. It is one of the best ways to communicate with our friends, family, and colleagues.

Email 195

Email Writing Best 195

ANNUITAS

MARCH 28, 2023

ANNUITAS has in recent posts covered the increasing shift we are witnessing within best-in-class go-to-market organizations from organizational silos and ‘ random acts ’ among marketing, sales and customer success teams to a true, Converged Growth organizational model. Research overwhelmingly supports this approach. “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%,” predict

Demand 130

Demand Channel Optimization Campaign 130

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Best Practice

Webbiquity

MARCH 28, 2023

Guest post by Natasha Lane. A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads.

Content 238

Content Strategy Marketing Comparison 238

Contently

MARCH 30, 2023

This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business.

SEO 91

SEO Content SERP Keyword 91

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business 215

Small Business Practices Data Hygiene Tips 215

ATAK Interactive

MARCH 29, 2023

Are you looking for ways to enhance your marketing strategy and increase your returns? Look no further than Derivatives, a top-tier marketing strategy agency. Our team of experts can provide you with the tools and guidance you need to achieve your marketing goals. In this blog, we'll explore the benefits of working with Derivatives and how our services can help you maximize your returns.

Agency 78

Agency Strategy ROI Marketing 78

xiQ

MARCH 31, 2023

The Art of Defining Target Accounts and Crafting Your Ideal Customer Profiles Identifying target accounts is a crucial step in developing an effective Account-Based Sales and Marketing (ABx) program. The goal of identifying target accounts is to focus your sales and marketing efforts on a small number of high-value accounts that are most likely to generate revenue growth over the long term.

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Profiling Target Customer Sales Cycle 62

Advertisement

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

Intent Signal

Roketto

MARCH 27, 2023

Are you exhausted of chasing down leads like a desperate lover trying to win back their ex? Do you feel like your marketing tactics are stuck in the Stone Age, and you’re just waiting for a dinosaur to come and end your misery? Well, my friend, it's time to evolve.

Inbound Marketing 83

Inbound Marketing Hubspot Consulting Marketing 83

Contently

MARCH 28, 2023

A few years ago, a client asked me to train a content AI to do my job. I was in charge of content for a newsletter sent to more than 20,000 C-suite leaders. Each week, I curated 20 well-written, subject-matter-relevant articles from dozens of third-party publications. But the client insisted that he wanted the content AI to pick the articles instead, with the ultimate goal of fully automating the newsletter.

Content 84

Content User-Generated Newsletter Writing 84

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

B2B 248

B2B Tactics Test Effective 248

G2M Solutions

MARCH 30, 2023

Quick quiz.Which one of these cold email subject lines is the most effective? "Hey!" "Important message!" "Buy our product!" "Opportunity of a lifetime!" "You won't believe what we're offering!" "URGENT: Last chance to save!" "Quick question!" "Free stuff inside!" "Make money fast!" "Don't miss out on this amazing deal!" Answer: Of course, absolutely none of them!

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Trigger Content Leads Lead 62

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Online

Launch Marketing

MARCH 29, 2023

Want to know a secret? You don’t have to be a marketing whiz to execute a B2B product launch that translates into revenue. All you need are a few key components to generate demand from your ideal client. Here’s everything you need to know to bring a successful B2B product launch to fruition. Create a Product Launch Timeline Before launching a new product, it is critical to create a timeline.

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B2B Product Buyer Personas Social Media 62

Rev

MARCH 29, 2023

Marketing and sales teams use a lot of acronyms, and we throw them around like everyone knows what they mean. Most people in the field quickly catch on and come to understand the words associated with the acronym, but often only at a superficial level. That’s exactly the case with MQL and SQL. We know that MQL stands for marketing qualified lead, and SQL stands for sales qualified lead.

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MQL Differences Funnel Conversion Rate 78

The ABM Agency

MARCH 31, 2023

Reading Time: 9 minutes Reading Time: 9 minutes To maximize the impact of your marketing efforts, precision demand marketing is a strategy that should be considered. In this blog post, we’ll explore how revenue marketing can be achieved by targeting specific buyers with personalized content and messaging throughout their buying process. We’ll start by defining what an ideal customer profile looks like and how it can help sales teams identify target buyers more effectively.

B2B 52

B2B Marketing Account Based Marketing ROI 52

Marketing Insider Group

MARCH 27, 2023

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether. So I did what I normally do when it seems like the world has gone a little crazy.

Content Marketing 187

Content Marketing Content Marketing CAN-SPAM 187

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

G2M Solutions

MARCH 27, 2023

Marketing automation is especially important for non-profit organisations because it can help them operate more efficiently and effectively with limited resources. By automating repetitive and time-consuming marketing tasks and by using technology to better segment and personalise their outreach, non-profit organisations can save a great deal of time and simultaneously actually improve donation rates.

Marketing Automation 48

Marketing Automation Automation Effective Effectiveness 48

Launch Marketing

MARCH 28, 2023

The Project vcfo is a professional services firm that provides fractional finance, HR, and recruiting leadership to make companies stronger. Founded in 1996, vcfo has helped and supported more than 5000 organizations nation-wide. As vcfo looked for assistance and guidance in building a content marketing process to promote their thought leadership surrounding issues important to their clients, they reached out to Launch.

Content Marketing 62

Content Marketing Content Marketing Frequency 62

SmartBug Media

MARCH 31, 2023

As the temperatures slowly start to rise and the days get longer, it’s a great feeling knowing that summer is on its way. E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. That said, email marketing is an incredibly popular strategy for e-commerce businesses, which prompts an important question: How can you stand out from the crowd?

Email 52

Email Sales Best SMS 52

PathFactory

MARCH 31, 2023

The post Building a More Intelligent B2B MarTech Stack appeared first on PathFactory.

B2B 52

B2B Build Marketing 52

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

EveryoneSocial

MARCH 31, 2023

What happens to your business when the economy turns downward, when things get tough? Do customers see your product as a “Nice to Have” (i.e. something that will get cut) or a “Need to Have”? In truth, it’s a hard, if not impossible, question to answer until you actually find yourself operating in an economic downturn. Everything before then is just conjecture.

Peer-to-peer 52

Peer-to-peer Social Network Efficiency Content 52

G2M Solutions

MARCH 27, 2023

Donor lifecycle management (DLM) or customer lifecycle management as it's more generically called, should be a core process for non-profit organisations in ANZ. It aims to link each stage of the donor journey, from initial awareness to advocacy, and to build strong, long-lasting relationships with supporters. DLM helps to ensure that every touchpoint with a supporter is meaningful and impactful.

Touchpoints 62

Touchpoints Loyalty Trust Relationship 62

Industrial Marketer

MARCH 31, 2023

Is your manufacturing website putting your company’s best brand forward to recruit top talent? A dedicated career page can walk your brand’s talk as a best-in-class employer to attract better job candidates and help candidates apply for jobs more quickly. A career page can also serve as a home base for your workforce recruiting efforts. Read more » The post Top 10 Manufacturing Website Career Pages appeared first on Industrial Marketer.

Websites 52

Websites Class Industry Brand 52

Single Grain

MARCH 31, 2023

As your enterprise-level website grows into thousands of web pages, it’s easy to lose track of which pages are fully optimized and which are, quite frankly, letting the site down. This is where conducting regular enterprise SEO audits proves invaluable for your SEO strategy. An audit will make sure that every single page on your enterprise site has all the essential SEO elements to ensure maximum success.

SEO 52

SEO Search Engine Keyword URL 52

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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

Search

PathFactory

MARCH 31, 2023

The post Personalization at Scale: How to Leverage Content Intelligence for Engaging B2B Customer Experiences appeared first on PathFactory.

B2B 52

B2B Personalization Content Experience 52

Seismic

MARCH 31, 2023

Women’s History Month is an opportunity for us to recognize the achievements and contributions of women to society. This March, our women’s Community of Belonging (CoB), Seismic Sisters, hosted events for other CoB members and the broader organization to celebrate together. Seismic Sisters is dedicated to the advancement and professional growth of women and advocating for equity and equality in the workplace.

Communities 52

Communities Event Marketing Experience Intent 52

G2M Solutions

MARCH 26, 2023

Swimming, as your audience does, in a sea of endless content, creating emails that people actually read can feel like you're drowning; fighting a losing battle. The answer however is simple. Build compelling content. That's it really. Three little words. Thank you and have a nice day! If only it was that easy. Of course, those three little words are deceptively simple But with some clear thinking and planning it's perfectly possible, to maintain and indeed increase your email nurture open rates.

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Email Campaign Build Open Rate 62