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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

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Informa Tech/TechTarget merger would create a B2B data giant

Martech

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers.

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How to Write a Client-Winning Social Media Proposal + [FREE Template]

SocialPilot

And that something my friend is a fine-looking “ Social media proposal ”. Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. What is a Social Media Proposal? However, the task is a bit tricky. Want a more simple route?

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

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Alternatives to third-party cookies: The state of play

Martech

.” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. “I think brand marketers are sort of biding their time — let’s not panic until we need to,” DeZao agreed. “But I think we’re in the panic stage now.”

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references. Make Use of LinkedIn Image credit: Greg Bulla on Unsplash LinkedIn is an essential tool for B2B marketers, as it is one of the best brands for generating B2B leads.

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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

These customers can become powerful brand evangelists, leading to organic growth and reduced churn. Identify long-term customers and aim to increase lifetime value (CLV) and propose rewards like — Exclusive access to new features Discounts on renewals Referral programs that reward customers for bringing in new business.

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