Marketing Insider Group

MARCH 11, 2024

It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. Whether it’s boosting brand awareness, engaging your audience, or driving sales, each video you create should have a clear goal in mind. Increase brand awareness? Drive sales?

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Salesforce Marketing Cloud

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Marketing Insider Group

JUNE 7, 2023

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Google understands this, which is why it prioritizes content that demonstrates experience, expertise, authoritativeness, and trustworthiness. The robots can’t do that (yet ).

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies. It’s 58.67%, to be exact, Statista reports.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Marketing Insider Group

JANUARY 12, 2021

Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities. Identify Specific Opportunities for Branding. Create Special Packages for Your Mobile Event App. Identify Specific Opportunities for Branding. Some sponsors require only brand exposure.

Tips 299

Tips Co-Registration Microsite Pricing 299

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. Determine Brand Positioning Start by determining your brand positioning. What story does your brand tell?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. More personalized experiences by humans and AI working together Humans aren’t going to be taken out of the customer experience entirely in 2024. Every year the bar gets raised.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. By incorporating user-friendly features and functionalities, you can provide a seamless browsing experience that encourages visitors to explore your services further.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

OCTOBER 4, 2023

Data and personalization: Brands need to create a highly personalized experience for their customers. Mobile and connected devices and the Internet of Things: Mobile has already begun to dominate search, and brands need to optimize their content for mobile devices. Prompt: Latest trends in digital marketing.

Trends 139

Trends Mobile Advertising Best Practices Work Management 139

Martech

MARCH 26, 2024

There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. What is that? Hold tight.

Marketing Automation Services 114

Marketing Automation Services Touchpoints Terms and Conditions Interactive Marketing 114

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. There is no one-size-fits-all solution.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. Brand preferences. Generative AI for product search.

Google 90

Google Personalization Tools Marketing AI 90

Digilant

DECEMBER 19, 2023

As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. So, how do advertisers and brands get the signals they need so that they can accomplish their goals, in a medium where consumers are spending their time? Overall, data collaboration in the industry will be paramount.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases. The new features include: New SGE subcategories.

Advertisements 121

Advertisements Advertising Google Tools 121

ClickZ

JANUARY 19, 2023

A mobile friendly website also means a lot more than just ‘working’ on mobile. There are numerous factors to consider including accessibility, website speed, user experience, and interaction, and much more. What makes websites mobile friendly?

Marketing Websites 135

Marketing Websites Bandwidth Mobile Marketing Fulfillment 135

Spiralytics

FEBRUARY 1, 2023

Most web users nowadays use mobile devices to surf the internet. And if they like a certain brand or website, they download its mobile app for their convenience. They found its overall experience confusing or frustrating. Best Practices for Mobile User Experience Design 1. The reason?

Design 115

Design Practices Mobile Marketing Best Practices 115

BOP Design

OCTOBER 26, 2023

They’ve also embraced mobile-first design, ensuring that the user experience is consistent across all devices. Hootsuite: Where Design Meets Functionality Hootsuite’s innovative use of colors and visual elements complements its brand image and enhances usability.

Design 107

Design Marketing Websites B2B Ethics 107

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. We’re seeing a maturation of the space,” said IAB’s vice president, Experience Center, Zoe Soon, in her keynote address. Brand safety. Gaming advertisers are overwhelmingly confident in brand safety.

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

OCTOBER 4, 2023

The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. Diving deeper into omnichannel loyalty An omnichannel loyalty strategy integrates online and offline activities to reach customers through emails, social media, mobile apps and more.

Loyalty 117

Loyalty Touchpoints Mobile Marketing Interactive Marketing 117

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. So, sit back, relax, and prepare to unlock the secrets of excellence in brand marketing for your e-commerce efforts. Personalize the customer journey.

Design 98

Design Practices Brand Identity Branding 98

ClickZ

JULY 24, 2023

Voice usage in the US Out-of-home voice usage has witnessed an increase in the US, with approximately 30 percent of users utilizing voice assistants daily on their mobile devices. However, the most frequent usage of voice assistants still occurs at home, either on mobile or smart speakers, compared to other locations.

Privacy 98

Privacy Mobile Marketing Thought Leadership User-Generated Content 98

sagefrog

FEBRUARY 28, 2024

Today, data privacy and protection are paramount, with only 8% of consumers trusting brands to safeguard their personal information. E-commerce brands, in particular, can benefit from this practice by sending highly targeted content based on user preferences and behavior.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. ” The digital and physical elements of the shopping experience are becoming ever more integrated. Shoppers are splitting online and in-store purchases almost evenly.

Media 96

Media Mobile Advertising Loyalty Social Media 96

Martech

AUGUST 29, 2023

It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year. These interactive ads give users a chance to sample a mobile game experience before committing to downloading the app. A new report from data.ai

Advertisements 95

Advertisements Advertising Mobile Advertising Banner Ads 95

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Big brands know this as well — which is why you often see Fortune 500 companies updating their content regularly. Ensuring a good experience regardless of device type by looking at your content on different types of devices.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SmartBug Media

APRIL 23, 2024

They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. A standout booth is one that instantly communicates what the brand is about and what it offers, leveraging bold visuals and interactive elements to engage visitors. What makes one stand out?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. Based on that experience, I learned that the easiest way to increase your organization’s valuation is to increase the size of your email (newsletter) contact list.

Newsletter 91

Newsletter Template Email Marketing Design 91

Martech

OCTOBER 3, 2023

Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. But when you look at the change in digital and who those CFOs and CEOs are today, they’re younger and they use mobile a lot.”

Digital Asset Management 121

Digital Asset Management Enterprise Management Paid Search Agency Content 121

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Salesforce Marketing Cloud

FEBRUARY 22, 2022

Consistent, personalized customer experiences are critical; 65% of consumers would switch to a competitor if a brand fails to connect with them. With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences. Get to know Mobile Publisher for Experience Cloud.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 study found.

Mobile Advertising 130

Mobile Advertising Advertisements Advertising Lead Scoring 130

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security.

Television marketing 62

Television marketing Planning Paid Search Agency Peer-to-peer 62

Stevens & Tate

JULY 22, 2022

Improve The User Experience. If your website is outdated or difficult to use (due to poor technical SEO or poor design), it can cause a poor user experience. If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could.

Analytics 129

Analytics Marketing Websites Tools Marketing Analytics Tools 129