Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Webbiquity

NOVEMBER 12, 2018

With thousands of tools on the market across dozens of categories, it’s challenging to identify the most important types of tools to invest in, choose the best tools for your needs within those categories, and integrate all the tools in martech stack (or more accurately, your martech matrix ) to make all the pieces work together.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Heinz Marketing

MAY 26, 2021

When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. Whether you’re learning a new skill for the first time or looking to brush up in a particular area, Hubspot is an awesome resource. Happy Learning!

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

Ethics 71

Ethics Work Management Studies Resources 71

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Westover, PhD Human Capital Innovations, LLC Contact Jonathan H.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. moongirlreads_ thank you @penguin_teen for sponsoring this vid & letting me rant more about this WORK OF ART #fyp #sapphic #wlw #bookrec #foryou ? Resourcing is so crucial to us.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Biznology

FEBRUARY 3, 2020

Some people say that the UK marketers are way ahead of the US, because their smaller universe means they have to work harder. Kudos to Andrew Gaffney for this resource! Here you’ll find abundant books and guides. The post My favorite B2B resources: Top blogs, research sites and thought leaders appeared first on Biznology.

Resources 171

Resources Research B to B Advertising Agencies 171

DiscoverOrg

APRIL 11, 2019

So order the margarita, stroll down to the beach, and grab a book for a little beach reading. We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles. What will it be? it’s not beach reading, and b.)

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

ClearVoice

MAY 16, 2020

And many resources to help fuel your business as we await the next steps. From applying for small business loans to filing for unemployment and more, consider this your COVID-19 resource guide. 9 Important COVID-19 resources for freelancers: 1. According to their site, credentials include: Publication of one or more books.

Resources 122

Resources Budget Programs Act-On Television marketing 122

SmartBug Media

DECEMBER 23, 2021

It would take an extra 42 days of work for women to earn what men did in 2020. We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Here are four of our favorite resources every woman needs in her inbox. Main themes often include: Work-life balance.

Resources 98

Resources Newsletter Fulfillment Communities 98

SendX

MAY 13, 2021

These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates about your business and related topics are an effective way to keep customers engaged even when they are not buying or browsing.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates about your business and related topics are an effective way to keep customers engaged even when they are not buying or browsing.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Walker Sands

JULY 11, 2022

As we strive to make our workplace more accepting and inclusive, Walker Sands participated in an agency-wide book club to read, “How to They/Them: A Visual Guide to Nonbinary Pronouns and the World of Gender Fluidity ” by Stuart Getty. It’s important to recognize privilege as we work to create an inclusive workplace.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. He has been working in marketing and content strategy for nearly 30 years. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Contently

APRIL 14, 2020

You, too, have now been working from home for a prolonged period of time. If you’re coming from a company that used to have a strict in-office policy, you’re probably realizing that remote work isn’t all the pantsless webconferencing and spooning ice cream straight from the carton you thought it would be.

Planning 201

Planning Consulting Marketing & Strategy Paid Search Agency 201

Biznology

MARCH 3, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. So many companies are slow to trust their employees to work at the same efficiency level regardless of their location. But, is that the problem in and of itself?

Work Management 129

Work Management Consulting Buzz Lead Ranking 129

B2B Marketing Directions

OCTOBER 16, 2022

Three for the price of two' offers and extended-payment layaway plans became widespread because they worked - not because marketers had run scientific studies." What's In the Book Nancy Harhut refers to Using Behavioral Science in Marketing as a "hands-on handbook," and that is an apt description of her book.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

B2B Marketing Directions

JULY 9, 2022

There are an abundance of resources that provide advice on how to select new technology. One of the best resources for marketers is The Right Way To Select Technology by Tony Byrne and Jarrod Gingras (Rosenfeld Media, LLC, 2017). It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. This is a book about managing the flow of information we consume each day. Helpful but not condescending.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

SmartBug Media

MAY 30, 2022

As you’re working to get capital for your e-commerce brand, some of the best ways to get that capital is through the use of your savings and financing support from friends and family. Mark has been working with a team of five people from the time he started his e-commerce brand.

Resources 98

Resources Ad Building Brand Identity Branding 98

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! YOGUI | Mentoring & Ventures Contact Prof.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., My Take Seeing the How will be a valuable resource for anyone who has responsibility for driving revenue growth at their company.

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. Emphasis in original) What's In the Book The Context Marketing Revolution is organized in three major parts. Part Two (Chapters 3-8) - This part contains the core of the book. According to Sweezey, June 24, 2009 was the day when ".

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Martech

DECEMBER 6, 2021

Frameworks will help your MOPs team produce predictable outcomes, which in part, allows your team to work more efficiently. Embracing an automation-first mentality will allow your team to focus on hitting objectives and strategic work, which is crucial as you approach maximum capacity. At Perkuto, we apply these two tactics: 1.

Resources 106

Resources Lead Scoring Lead Ranking Advertising Agencies 106

DemandBase

JUNE 12, 2020

As a person who is biracial and bicultural, my view of the world has been shaped most by the people I’ve met and the books I’ve read. In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. We haven’t attempted to capture them all here.

Resources 83

Resources DemandBase Lock-In Class 83

B2B Marketing Directions

JANUARY 21, 2023

A new book by Bev Burgess and Tim Shercliff fills this critical need. In 2017, she co-authored A Practitioner's Guide to Account-Based Marketing , which was the first (and, in my view, the best) full-length book about ABM. What's In the Book Account-Based Growth is structured in four parts. Burgess and Shercliff contend that ".

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

B2B Marketing Directions

APRIL 3, 2022

It's easy to find e-books, white papers, and articles discussing the role of AI in marketing, and there are dozens of books dealing with the technical aspects of artificial intelligence and the social and cultural ramifications of AI. What the Book Covers The AI Marketing Canvas includes four major sections.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

Contently

AUGUST 13, 2018

Her article describes how an editorial background can infuse useful values into a content marketing strategy, pointing out that most writers who’ve worked at independent publications are trained to produce content that’s free of clichés, narratively engaging, and universally readable. Consider your resources as well.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

B2B Marketing Directions

FEBRUARY 18, 2023

But there are surprisingly few full-length books that specifically address this vitally important topic. So, a new book by Darrell Alfonso is a welcome addition to our body of knowledge regarding marketing technology. What's In the Book The author used an expansive approach in writing The Martech Handbook.

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

Televerde

JUNE 7, 2021

Invest in helpful resources like contemporary books on sales and books on marketing to improve your sales growth and lead generation. In the past, sales and marketing worked together to deliver a campaign designed to appeal to the masses. 5 Insightful Books on Sales and Books on Marketing.

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

B2B Marketing Directions

APRIL 16, 2023

Penn, the co-founder and Chief Data Scientist of Trust Insights , and a recognized authority on analytics, data science, and machine learning, has written a book that will help marketers begin their journey toward a better understanding of artificial intelligence. Even with this one caveat, I strongly recommend Chris Penn's book.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40