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The 2022 Essential List of Content Marketing Statistics and Data

ClearVoice

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). 56% of marketers consider blogging to be effective ( Hubspot ).

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How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

Hubspot

At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. Because it taps into word-of-mouth marketing and social proof, two of the strongest influencers (literally) of shopping behavior and brand trust. How HubSpot Uses Influencer Marketing.

Hubspot 83
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How to Deliver a Great B2B Sales Experience

Webbiquity

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. In short, social media helps with link building, which is critical for SEO.

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What Can Social Media Do for SEO?

Oktopost

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Social signals.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it.

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Women in Marketing: A List of 8 Women to Follow this 2022

SmartBug Media

Cited in Forbes as the most influential women in Social Media. Recognized by ForbesWoman as one of the top 20 women bloggers. Co-founder of a social media agency. Research professor at the University of Houston, where she holds the Huffington Foundation Endowed Chair at the Graduate College of Social Work.