SendX

SEPTEMBER 30, 2020

And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Let's dive in! Just let your customers say it best.

Email Marketing 319

Email Marketing Video Marketing Best Practices Click Rate 319

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 246

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 246

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. Video has long been touted as one of the biggest things in marketing. In short, video is convenient, video is valuable, and video is fun.

Video Marketing 297

Video Marketing Content Marketing Planning Youtube 297

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 322

Work Management Video Marketing Marketing Strategy Marketing & Strategy 322

Marketing Insider Group

APRIL 20, 2020

“What is a blog writing service?” Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently.

Service 362

Service B2B Thought Leadership Business Newsletter 362

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

Video Marketing 253

Video Marketing Business Work Management Marketing Management 253

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Travel marketing material comes in many forms, including: Blog Posts Blog posts are a cornerstone of travel content marketing.

Paid Search Agency 262

Paid Search Agency Companies Content Marketing Planning 262

Webbiquity

MARCH 22, 2022

For example, if you are currently only creating content for your blog, you can repurpose these posts to be promoted on: YouTube via video. You’ll simply repackage solid content into a piece that will now appeal to audiences via new mediums. This is what Jay Baer does on his Convince and Convert blog.

Examples 321

Examples Case Study Case Studies Content 321

Marketing Insider Group

FEBRUARY 25, 2020

You probably never thought much about getting new customers from blogging. The more you blog, the higher your business will rank in online searches. I know because we did the math on how blogging frequency delivers ROI. Many know nothing about blogging and have left it to others in the company to deal with.

Ideal Customer Profiles 283

Ideal Customer Profiles Trade Show Ad Frequency CMO 283

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 111

B2B Marketing Video Marketing B2B Thought Leadership B2B 111

Vidyard

SEPTEMBER 23, 2021

You want to start making videos. Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Each video creator is different, and they have different video equipment needs. Always buy your video equipment with your end goal in mind. Where do those videos fit into the buyer’s journey?

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Navigate the Channel

JUNE 19, 2024

Using video to help market your architectural firm is intuitive, as the medium puts your process and projects on glorious visual display in a way unmatched by static photos and text-heavy collateral materials. Video marketing enhances an architectural firm’s digital presence, showcasing projects and engaging clients effectively.

Promotion 65

Promotion Video Marketing Budget Programs Planning 65

Marketing Insider Group

FEBRUARY 26, 2024

Quick Takeaways Atomizing content into various formats like blog posts, social media updates, and videos extends its reach and caters to different audience preferences. Some may gravitate towards in-depth articles, while others prefer quick, visual content like infographics or videos.

Lead Ranking 302

Lead Ranking Lead Scoring Content Thought Leadership 302

Webbiquity

MARCH 20, 2018

The launch date of the “first blog” depends on how you define it, but 1998 marked the first known instance of a blog on a traditional news site. The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Contently

JANUARY 9, 2019

Some of my favorite content creators haven’t written a blog post in years. All these creators have been able to tell stories in innovative mediums because the companies they work for see multimedia as complementary to the written word. Video isn’t just an optional medium for duplicating the original information.

Video Marketing 154

Video Marketing Branding Brand Identity Youtube 154

The Lead Agency

MAY 26, 2024

Repurposing existing B2B blog content into different formats not only saves time and resources; it’s a powerful approach to maximise your content’s value and extend its reach across platforms. While it’s not explicit in the article, that content investment is unlikely to be just blogging. How Important is B2B Content?

Paid Search Agency 62

Paid Search Agency B2B Webinar Metrics Advertising Agencies 62

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 80% of all videos created in 2021 were used-generated. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Scoop.it

JULY 27, 2021

Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Many people are beginning to create video content that attracts more viewers to watch. .

Video Marketing 125

Video Marketing Top of Funnel Content Marketing Content 125

Marketing Insider Group

JULY 14, 2021

Others produce videos for search engines, private companies, or TikTok. Content may be digital, such as a blog post, photograph, or video, but that doesn’t mean it can’t be treated as if it’s tangible. Who owns the digital rights to a piece of content, such as a YouTube video? Pick a medium to master.

Work Management 361

Work Management Tips Copyright Marketing Management 361

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. And, other video streaming statistics support this. And, other video streaming statistics support this. Offer product demos or how-to videos.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Visitor Queue

SEPTEMBER 28, 2020

Many businesses want to ramp up their company video marketing as they see it becoming a more popular medium amongst companies. Needless to say, it can be intimidating to start creating company video marketing content. The post 13 Tips for Shooting a Corporate Video Series appeared first on Blog Visitor Queue.

Video Marketing 96

Video Marketing Tips Advertising Mediums Paid Search Agency 96

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? Have you planned ways that those or complementary videos can actually help convert and even retain your customers?

Video Marketing 139

Video Marketing Content Paid Search Agency Planning 139

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Scoop.it

JUNE 10, 2021

As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across. There are different ways by which brands are seeking to explore the potential of video. Need for Video.

Curation 80

Curation Video Marketing Content Advertising Mediums 80

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

seo.co

FEBRUARY 9, 2023

You’ve started your blog and you’ve got your blogging strategy in place, but are you doing everything you need to do for SEO ? There’s an important series of steps and considerations you’ll need to take if you want to ensure your blogging strategy is doing everything it can for your SEO campaign. SEO doesn’t just “happen.”

SEO 111

SEO Optimization Lead Ranking Lead Scoring 111

Webbiquity

APRIL 18, 2023

Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression. You can provide different types of videos , from background videos on the front page to product demos.

eCommerce 305

eCommerce Social Media Tactics B2B Marketing 305

Webbiquity

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Explore : If you peruse your friends’ spring break pictures, or watching animal videos, you’re likely taking a mini mental break. They’re showing off.

Social Media 265

Social Media Media Youtube Advertising Mediums 265

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 96

Promotion Aggregators Advertising Mediums Youtube 96

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. More than 80% of traffic online is video traffic. After reading this post, you’ll be inspired by successful video content marketing examples. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Cintell

DECEMBER 20, 2019

Video marketing is officially the top content format B2B marketers used in 2019. People are watching more video across various platforms. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. Five Tips for Creating Engaging Videos. Arrange Your Ideas.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Video Prospect Like a Pro. Flip through or download these slides to see outreach templates and ideas for prospecting with video.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Bannerflow

FEBRUARY 2, 2023

Gone are the days when static images and linear videos formed the base of all mobile ads. Recent survey data from The Social Shepherd , shows that 90% of consumers watch videos on their mobile devices. The rise of apps like TikTok has prompted many other social platforms to upgrade their feeds and prioritise short-form video content.

Mobile Advertising 52

Mobile Advertising Video Marketing Advertising Advertisements 52

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

Hubspot

APRIL 25, 2017

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. 1) Blog Posts. Source: Medium.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101