Webbiquity

APRIL 8, 2025

Consequently, today, to get the most bang for the buck from your content and influence AI search results, it’s imperative to create and repurpose content in multiple formats (text, audio, video, images, diagrams, graphs, etc.). Finally, as the tagline at the top of the Webbiquity blog says, “Be everywhere online.”

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

WordAgents

MAY 8, 2025

While filing a blog calendar or outsourcing articles is important, an agency that can scale with you as you evolve means a lot more. Whatever the case, choosing the right content writing agency can make all the difference in those situations and more. Theyre best known for blog posts and web content at budget-friendly rates.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

Trade Press Services Newsletter

JULY 11, 2024

Social media platforms, industry blogs, and webinars have become essential channels for influencers to share insights and recommendations, making it easier for businesses to connect with their target audiences. Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts.

B2B Marketing 230

B2B Marketing B2B Thought Leadership Advertising Agencies Webinar Metrics 230

Convince & Convert

NOVEMBER 12, 2024

You can watch the full video replay of the episode below, or add it to your podcast line-up on your favorite platform. Short-Form vs Long-Form Video Video content continues to dominate in 2025, but the types of videos that work for B2B marketers vary depending on the platform and goals.

Social Media 166

Social Media B2B Thought Leadership Trends Social Marketing 166

Marketing Insider Group

JULY 7, 2025

For example, suppose a blog post introduces a topic, a video explains it in detail, and an email nurtures the lead to conversion. ROI for Different Content Formats Different content types offer varied ROI profiles: SEO blog posts often deliver sustained organic traffic for years.

Top of Funnel 197

Top of Funnel Marketing AI ROI Multi-Touch Attribution 197

Convince & Convert

SEPTEMBER 28, 2024

Products fly off-shelves, videos are reposted, sales (and reseller prices) skyrocket, and let me tell you: If your product goes on a viral joyride of its own, you better be ready to ride that wave. In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch.

Viral Marketing 164

Viral Marketing Brand Identity Branding Paid Search Agency 164

Marketing Insider Group

MARCH 17, 2025

” That means your budget should go toward publishing in-depth, valuable content like blog posts, guides, videos, and case studies that establish your brand as an industry expert. Prioritize Video Marketing Video content dominates online engagement, and its not slowing down.

Marketing Budget 146

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 146

Tomorrow People

JUNE 9, 2025

Actions: Audit your current content across blogs, landing pages, and decks. It ensures your brand voice remains consistent from ads to case studies to investor decks. Build templates for: Case studies with modular layouts. Explainer videos structured around user challenges. Interview recent customers.

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

WordAgents

APRIL 3, 2025

Content Planning in Action A brand launching a new product may prepare a cohesive marketing strategy: Blog posts explaining features and customer benefits Social media content reinforcing brand messaging Email marketing supporting leads and moving them toward conversion. A multi-platform approach maximizes content reach and boosts engagement.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

SEMrush

JULY 3, 2025

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Create free account Semrush Blog Marketing Content 72 Blog Ideas for Every Industry + How to Find More Expert reviewed Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance.

Lead Ranking 109

Lead Ranking Lead Scoring Enterprise Management Webinar Metrics 109

Launch Marketing

SEPTEMBER 4, 2024

Videos 71% of B2B marketers currently implement videos into their marketing plan. Easy-to-consume content is making waves in the industry especially knowing viewers retain 95% of a message when they watch a video versus only 10% when reading in text. With videos, you need to have a clear audience and outline goals.

Sales Qualified Leads 106

Sales Qualified Leads B2B Marketing Lead Ranking Lead Scoring 106

Scoop.it

OCTOBER 24, 2024

From legal blogs and social media posts to TikTok and Instagram reels, excellent content marketing ideas for law firms can help you highlight your legal expertise, deliver real value to your audience, and increase your brand awareness and caseload. Share your insights through a blog post, video, podcast, or TikTok reel.

Content Marketing 106

Content Marketing Planning Content Ideal Customer Profiles 106

Marketing Insider Group

DECEMBER 5, 2024

Blogs, landing pages, or email campaigns address specific customer needs while boosting SEO performance. Understanding user preferences allows businesses to create targeted blogs, videos, and social media posts that drive engagement. Personalized keywords not only improve rankings but also connect brands with their audiences.

Marketing Management 146

Marketing Management CRM SEO Lead Ranking 146

Stevens & Tate

JUNE 30, 2025

This blog is your guide to mastering branding in this complex field, showing you how to weave impactful digital content marketing strategies into your brand. Blog Posts & Educational Content If your business doesn’t have a blog, it’s definitely worth considering. That’s where video marketing comes into play!

Marketing & Strategy 87

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 87

Stevens & Tate

JULY 30, 2024

Marketing Blog Tips to Supplement Your Digital Strategy Discover why maintaining a blog is crucial to your success as a company. Learn how to build and maintain a successful blog, and how to keep your blog in front of your audiences’ eyes.

Marketing AI 104

Marketing AI Trends Paid Search Agency Advertising Agencies 104

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. What Is Video Marketing? Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

sagefrog

DECEMBER 16, 2024

Content types like blogs, infographics, and social media posts are particularly effective. Content like case studies, whitepapers, and webinars can help position your company as the best choice. Blogs Blogs are informative articles published on your website that address industry topics, pain points, or solutions.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Martech

JANUARY 7, 2025

To adapt your content strategy, study the nature of the queries and create content that directly answers them. Incorporate supporting content like guides , case studies, and user testimonials. Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster.

Optimization 112

Optimization SEO Marketing Automation Services Work Management 112

Zoominfo

SEPTEMBER 24, 2024

Content Engagement: Monitoring downloads of whitepapers, engagement with case studies, or attendance at webinars. Consideration Stage: If a prospect starts engaging with product comparisons or case studies, this might trigger a notification to the sales team to reach out with a personalized offer or a demo.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Webbiquity

MARCH 31, 2025

Consider this: blog posts with question headlines generate 23.3% They create annual trend predictions, educational videos, and podcasts on channels like LinkedIn, YouTube, and TikTok. Productive content formats often include: Blogs: Offer action-oriented articles addressing challenges and solutions.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. In this case, AI needed to create a ‘surprise and delight’ moment to capture the attention of conference attendees, leaving them inspired and enthusiastic about how AI powered by Intel could impact their industries.

Marketing AI 131

Marketing AI Generation Work Management Marketing Management 131

Marketri

OCTOBER 15, 2024

Savvy marketers will expand beyond the company blog. Search tools aren’t just scraping your blog and website. And LinkedIn’s Reels feature is a great showcase for engaging video shorts. Storytelling will thrive, with video leading the way. Which brings me to trend #7… 7. No more talking heads!)

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Launch Marketing

MARCH 5, 2025

Blogs Having a content strategy without blogs is like having a smore without a marshmallow; it wouldnt be the same! Blogs are versatile and can be a key player in achieving almost any marketing or business goal including building brand recognition, generating website visitors and converting leads.

Examples 83

Examples B2B Thought Leadership Content Marketing Case Studies 83

Contently

OCTOBER 23, 2024

According to a 2024 study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Brightspot, 63% of the content marketers surveyed said content helped them nurture subscribers, audiences, and leads — which takes place at the middle of the funnel — in the past year. HubSpot is a pro at this strategy. Enter automation.

Top of Funnel 143

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 143

Digilant

NOVEMBER 19, 2024

In this blog, we’ll dive into the key trends shaping 2025’s New Year’s resolutions, explore generational differences in how people set goals, and share actionable strategies for brands to connect with motivated consumers during this pivotal time. Contextual placements on health blogs or recipe sites can align campaigns with consumer intent.

Trends 104

Trends Budget Programs Marketing & Strategy Advertising Agencies 104

Orange Owl Blog

FEBRUARY 9, 2025

Video Marketing The Most Comprehensive Guide to B2B Video Marketing in 2025 Vivek Goel February 9, 2025 Share : Table of Contents Introduction to B2B Video Marketing Definition and Significance B2B (Business-to-Business) video marketing involves the strategic use of video content to promote products, services, or brand messages to other businesses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Video Marketing 52

Martech

NOVEMBER 8, 2024

You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information. Do they feature more case studies for certain verticals over others? If you’re looking to test or expand your YouTube advertising efforts, here are some campaign types to consider: For reach, leverage video reach campaigns.

Paid Content 126

Paid Content ROI Allocation Media 126

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel? a hard sell).

Top of Funnel 110

Top of Funnel Conversion Optimization Digital Marketing Funnels 110

Animalz blog

APRIL 24, 2025

These sources may include: Product pages Review platforms Reddit Company blog posts Wikipedia YouTube videos Case studies The sources you identify can inform the content strategy you should pursue. For instance, update existing blog posts to help AI pick up on your latest product positioning. For example, Claude 3.7

Top of Funnel 109

Top of Funnel Ideal Customer Profiles Case Studies Case Study 109

ClearVoice

NOVEMBER 13, 2024

Reports, case studies, and performance reviews showcase the firm’s reputation and help clients trust that the firm knows how to manage investments over time. Data-Driven Insights: Through performance reports and case studies, firms can show how they respond to market conditions and how this affects their performance.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

SEMrush

JUNE 9, 2025

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Create free account Semrush Blog News & Research Original Research & Studies We Studied the Impact of AI Search on SEO Traffic. Or create blog posts to answer the most niche questions your support team receives.

AIO 117

AIO Traffic Studies SEO 117

Optinmonster

DECEMBER 11, 2024

Ideas to Implement : Focus on Variety : Share blog posts , videos, infographics, and user-generated content. Posts that include visually appealing elements like videos or high-quality images often perform better. Example : If youre a fitness coach, post a short workout video and link it to a detailed guide on your site.

Traffic 98

Traffic Facebook Marketing Websites Effectiveness 98

Sword and the Script | B2B

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 65

Creativity B2B Marketing Work Management Examples 65

Convince & Convert

MARCH 20, 2025

Each day new marketing reports, frameworks, and case studies flood your feed and inbox. We produce a lot of content through our blog, podcast, training, and original research curating it to our newsletter has been one of the best ways to receive that updated content for years. They need better filters.

Webinar Metrics 128

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 128

Unbound B2B

JUNE 26, 2025

Video has quickly evolved into a results-driven asset within the content marketing landscape. From sparking initial awareness to supporting sales conversations and even building long-term customer loyalty, B2B video marketing plays a critical role in influencing modern buying decisions. Video delivers exactly that.

Top of Funnel 40

Top of Funnel B2B Marketing Video Marketing B2B Thought Leadership 40

Single Grain

JANUARY 24, 2025

Repurposing content is by no means a new idea, but with more online users consuming bite-sized videos, it can be challenging to do this with as much efficacy as in say a year or two ago. How can marketers repurpose long-form content into short videos, infographics, and other media types? However, not everyone is on your blog.

Video Marketing 52

Video Marketing Content Multi-Channel Youtube 52

Oktopost

NOVEMBER 27, 2024

Use case studies, data-driven insights, and expert opinions to back up your messaging. Mix content formats such as blogs, videos, webinars, and eBooks to maintain interest and engagement. Read the full case study here. Read the full case study here. Read the full case study here.

B2B Marketing 77

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 77