Marketing Insider Group

MARCH 2, 2020

By adding a blog and, better yet, hiring a blog writing service , you’ll get better ROI than any other marketing activity. The Case for Having a Blog. First, let’s just get one important matter out of the way: You have a blog, right? The Endless Advantages of Blogging. White papers and case studies.

Paid Content 336

Paid Content Work Management Marketing Management Marketing Budget 336

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways.

Paid Search Agency 346

Paid Search Agency Content Marketing Companies Case Studies 346

Webbiquity

MARCH 22, 2022

For example, if you are currently only creating content for your blog, you can repurpose these posts to be promoted on: YouTube via video. For example, the last thing you want to do is spend time creating a video that no one will watch because that specific audience segment prefers getting their information from text.

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Examples Case Studies Case Study Content 321

Webbiquity

APRIL 19, 2022

It also includes a video that tells an even more profound story of success. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. the better your case study will work.

Ideal Customer Profiles 341

Ideal Customer Profiles Practices Case Studies Case Study 341

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority. Balancing keyword optimization and readability increases the chance of higher blog rankings.

Lead Ranking 271

Lead Ranking Lead Scoring SEO Optimization 271

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

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Planning Conversion Top of Funnel Custom Publishing 272

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. To boot, the same study found that 76% of consumers pay attention to ads from brands they trust, versus only 48% for brands they don’t trust. Get serious about your blog.

Top of Funnel 359

Top of Funnel Acquisitions Content Marketing Lead Ranking 359

Marketing Insider Group

JANUARY 13, 2021

Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. For a quick intro, see the video below. To elicit reviews, leverage content marketing campaigns that encourage customers to leave reviews as well as participate in testimonial videos. ORM isn’t static.

Marketing Management 359

Marketing Management Content Marketing Planning Content 359

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 246

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 246

Marketing Insider Group

APRIL 4, 2023

One study reports that inbound marketing motivates 90% of clicks. You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. Webinars, visual aids, podcasts, email newsletters, and videos are other excellent inbound marketing examples. So what are you waiting for?

Inbound Marketing 304

Inbound Marketing Examples Campaigns Planning 304

Marketing Insider Group

OCTOBER 19, 2020

Guest blogging? It’s recommended to create different content formats—case studies, whitepapers, surveys, etc.—to Content marketing refers to the development and sharing of content, such as blogs or infographics, to drive traffic to your website and move leads through your marketing funnel. Case Studies.

Link Building 363

Link Building Top of Funnel Ad Building Lead Ranking 363

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Webbiquity

MARCH 28, 2023

Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using. Videos Video content needs to become a part of your content strategy if you haven’t started investing significantly in it yet. Coschedule features some great case studies.

Top of Funnel 319

Top of Funnel Marketing & Strategy Marketing Strategy Planning 319

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 336

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 336

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. First Round Review.

Thought Leadership 352

Thought Leadership Enterprise Management Work Management Marketing Management 352

Marketing Insider Group

AUGUST 24, 2020

Free video conferencing software. Video conferencing without internet. When you need to come up with some new content ideas, it’s always a good idea to browse through a few competitor blogs and see what they’re writing about. Utilize Interviews and Case Studies. Conferencing software security. and so on….

Enterprise Management 333

Enterprise Management Work Management Marketing Management Content 333

The Point

APRIL 4, 2024

Here again, this runs contrary to the pundits lobbying for more video and interactive content. Interestingly, three formats were deemed most likely to be associated with a buying decision within 12 months: playbooks, case studies, and trend reports. As ever, a mix of gated and ungated content is always the best strategy.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Contently

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech case study can be so powerful.

Case Study 78

Case Study Case Studies Studies Work Management 78

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Analyzing competitors is important; by studying what others in your industry are doing, you can identify gaps in the market and opportunities for differentiation.

Paid Search Agency 301

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 301

Marketing Insider Group

SEPTEMBER 20, 2021

If that’s the case, good news: we’ve created a comprehensive A-Z guide to get you up to speed on content marketing in general and learn how it can be used most effectively by distributors. Have a Great Blog. Your blog is the primary driver behind all of your content marketing efforts. Sounds awesome, right? Tell stories.

Top of Funnel 332

Top of Funnel Lead Ranking Content Marketing Work Management 332

Webbiquity

JANUARY 9, 2024

Example: Here’s the most recent one I participated in: How to Make Your Video Go Viral on TikTok – An Experts’ Guide Why It Works: The reason why expert round-ups work so well is because you are infusing influencers into the post. Publish the listicle on your blog. Most people like to be featured.

Traffic 213

Traffic Peer-to-peer Linkbait Customer Surveys 213

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 319

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 319

Marketing Insider Group

SEPTEMBER 16, 2020

Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments. With LinkedIn Stories, you can share static images and 20-second videos of your “everyday professional moments.”. Show it in action with a quick video. That’s coming back in the form of general stories.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. And YouTube videos can only take you so far. Once audiences are built, you can track their conversations over the course of time or in many cases, in real-time. I do understand though.

Buyer's Journey 363

Buyer's Journey PR Content Analysis 363

Trade Press Services Newsletter

JULY 11, 2024

Social media platforms, industry blogs, and webinars have become essential channels for influencers to share insights and recommendations, making it easier for businesses to connect with their target audiences. Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts.

B2B Marketing 298

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 298

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. They also need to embrace mobile-friendly media including video and podcasts.

Enterprise Management 311

Enterprise Management Sales Management Work Management Marketing Management 311

Marketing Insider Group

MAY 24, 2021

But we need champions like you who know how to sell in the business case for content marketing and drive the strategy. Blog posting, writing email copy, posting on social media, writing ad copy, and refreshing static website content are all essential parts of a content writer’s job. If you can, start up a personal blog.

Paid Search Agency 351

Paid Search Agency Content Marketing Advertising Agencies Marketing Analytics Tools 351

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Readers want to hear about your own experiences or case studies in your blog posts.

Marketing AI 323

Marketing AI Curation Content SERP 323

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. Enjoy the short video below to learn more about the importance of link building. Video Source: Yoast. Loyal audiences require content calendars dedicated to valuable blog topics. We like to call that “love at first site”.

Marketing Budget Creation 343

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 343

Marketing Insider Group

FEBRUARY 13, 2023

Considering the appropriate marketing channels is key to effectively sharing your content: Social Media Email Paid Advertising Blog When determining the best channels for reaching your audience, remember to consider their demographics. Within your blog, you can discuss any number of topics related to your industry to establish credibility.

Marketing Budget 340

Marketing Budget B2B Marketing B2B Planning 340

Marketing Insider Group

JANUARY 25, 2021

SEO optimization is not solely for blogging or website pages. One is video. Video is becoming the most consumed format of content. In most cases, B2B companies are attempting to attract buyers from across the country or globe. We’re all comfortable with video conference meetings, and they deliver the same experience.

Paid Search Agency 362

Paid Search Agency Advertising Agencies Ad Agencies SEO 362

Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. But in any case, SEO should definitely be part of your marketing strategy, and if you need outside help, it’s valuable to know what questions to ask. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

OCTOBER 2, 2023

Key Qualities to Look for in a Startup Marketing Agency Video Source: WebFX Choosing the right marketing agency for your startup is the same as finding a trusted partner for your business. Case Studies and Testimonials When it comes to choosing a marketing agency for your startup, words can only go so far.

Advertising Agencies 290

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 290

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it.

Marketing AI 619

Marketing AI Stats Planning Case Studies 619

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. However, if you do go with adding to your in-house team, be sure that your top candidates’ portfolios demonstrate knowledge of your new target markets as well as competency in writing, design, or video production. Image via Pixabay.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Marketing Insider Group

MARCH 20, 2023

A recent study shows that 70% of search engine users prefer learning about companies through original content instead of ads. Sponsored text, images, or video banners featured on third-party websites. Image Source: Dr. Marketing In many cases, businesses invest in both paid and organic search marketing. Not exactly. Display Ads.

Paid Search Agency 314

Paid Search Agency Paid Content Search Marketing Lead Ranking 314

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” Promote the video. Repurpose the content, for example as a blog post (like these answers to tough SEO questions ).

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359