Marketing Insider Group

APRIL 20, 2020

“What is a blog writing service?” Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently.

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Service B2B Thought Leadership Business Newsletter 363

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue.

Paid Search Agency 333

Paid Search Agency Companies RSS Ad Frequency 333

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 363

Paid Search Agency Work Management Marketing Management Examples 363

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. You can get access to tons of articles, infographics and videos. My very first blog post answered Why I Am In Marketing. But you only have a tiny budget.

Ad Building 358

Ad Building RSS Lead Ranking B2B Thought Leadership 358

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. That’s why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Ranking 321

Lead Ranking Lead Scoring Paid Search Agency Keywords 321

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Video uploads have increased by 263.4%

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Statistics Video Marketing High Quality Lead Stats 341

Marketing Insider Group

FEBRUARY 16, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. When you make timeless blog posts a priority, you’ll get better returns from your content marketing investment. Create new evergreen content by addressing your target customers’ needs. Answer Perennial Customer Questions.

Marketing Agencies 2 330

Marketing Agencies 2 Lead Ranking Lead Scoring Content 330

Marketing Insider Group

MARCH 2, 2020

By adding a blog and, better yet, hiring a blog writing service , you’ll get better ROI than any other marketing activity. The Case for Having a Blog. First, let’s just get one important matter out of the way: You have a blog, right? You can boost your website traffic by up to 2,000 percent with high-quality blog content.

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Paid Content Work Management Marketing Management Marketing Budget 336

Webbiquity

FEBRUARY 9, 2021

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros. Below is the video along with some answers to the questions posed (not a transcript). The second-best time is today.

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Paid Content Traffic Lead Ranking Blogger 305

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? Quick Takeaways.

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eCommerce Work Management Marketing Management Lead Ranking 255

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Top of Funnel 359

Top of Funnel Acquisitions Content Marketing Lead Ranking 359

Marketing Insider Group

APRIL 7, 2020

Especially right now, you know that today’s customers tune out salesy ads and flashy promos. Today’s customers want information. Quick Takeaways: Start with a blog on your company website. Publish content consistently. Doing so is essential if you want to rank high in potential customer searches. Here’s how.

Budget Programs 363

Budget Programs CMS Development Content Marketing Industry CMS 363

Marketing Insider Group

MAY 27, 2020

And content marketers in every industry are now facing the same dilemma: How much blog content should we create, how often should we publish, how long should it be, how much should it cost , and how good does it need to be? There’s a sweet spot when it comes to blog posting, as you can see from the graph below.

Content 363

Content Ad Frequency Custom Publishing Paid Search Agency 363

Marketing Insider Group

NOVEMBER 21, 2022

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Converting site visitors into paying customers is key to growing your business. By making your blog page engaging and easy to navigate, you’ll increase visitors’ time-spent on your page and heighten your chances of making a sale.

Optimization 246

Optimization Conversion Demand Generation Agencies Ad Frequency 246

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Travel marketing material comes in many forms, including: Blog Posts Blog posts are a cornerstone of travel content marketing.

Paid Search Agency 295

Paid Search Agency Companies Content Marketing Planning 295

Marketing Insider Group

APRIL 20, 2021

Quick takeaways: Consistency in content marketing applies to every angle: expertise, topics, keywords, voice, publishing, and platforms. Later, they seek that brand’s videos on YouTube, search their blog when they need a trustworthy take, and buy from them when the time is right. Next comes trust.

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Blast Campaigns Content Marketing Planning B2B Thought Leadership 362

Webbiquity

JANUARY 4, 2022

Bloggers, publishers, and ecommerce site owners constantly leave money on the table, and site visitors in the dark, about elements in their photographs because there’s no easy way to tag multiple items with multiple different links. They begin with a vision, but are willing to evolve in response customer needs.

Enterprise Management 342

Enterprise Management Work Management Marketing Management Marketing Automation Services 342

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. First Round Review. Autodesk’s Redshift.

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Thought Leadership Enterprise Management Work Management Marketing Management 352

Marketing Insider Group

OCTOBER 7, 2024

Whether it’s your blog posts, social media updates, or SEO-driven web pages , organic content is designed to be found naturally by your audience without paying for placement. Content published on your website or social media will continue working for you long after it’s been created.

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Organization Media Cost Per Click Branding 293

Marketing Insider Group

SEPTEMBER 27, 2021

Customer personas ( when they don’t suck ) can be a really effective way to understand your different audience segments. Looking at customer demographic data (like web analytics and historical sales data) is another powerful tool for understanding your audience. The amount of leads you generate from your blog? Image Source.

Top of Funnel 360

Top of Funnel Marketing & Strategy Content Lead Ranking 360

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Weight Watchers has a blog sharing the real life weight-loss experiences of its members as well as tips for diet and exercise.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Marketing Insider Group

JUNE 14, 2020

They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Video Content Marketing Virality.

Paid Search Agency 352

Paid Search Agency Advertising Agencies Content Marketing CMS Development 352

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Video Source: Yoast.

Marketing Budget Creation 343

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 343

Marketing Insider Group

JUNE 17, 2020

my clients ask, as they look at the number of blog articles by their industry’s top producers. How many articles should I publish to increase my traffic and leads?”. We want to focus our content on our customers’ needs. Jot down article ideas that use that expertise to solve your customers’ problems. “How do they do it?”

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Traffic Lead Scoring Lead Ranking Marketing Agencies 2 342

Marketing Insider Group

MAY 27, 2020

Digital marketing is more than writing a few blog posts and randomly posting on social media.You need to be strategic to set your business up for success and make sure your valuable time and resources don’t go to waste. Video marketing. But you can’t expect to be successful in digital marketing without a solid plan. Quick Takeaways.

Marketing Budget 364

Marketing Budget Lead Scoring Lead Ranking Top of Funnel 364

Marketing Insider Group

AUGUST 23, 2021

The guide cites “blog posts, social media services, email…[and] forums” as examples of the type of content you need to rank atop search results. Start publishing world-class content consistently. Focus on your target customer, and you’ll likely catch search engines’ attention as well. Conduct Audience Research.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Marketing Insider Group

SEPTEMBER 2, 2024

Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. Video Source Headlines, in particular, play a crucial role in content success because they are your audience’s first impression of your content.

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Content Marketing Marketing Analytics Tools Click Rate Content 300

Marketing Insider Group

JANUARY 31, 2022

It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. A content strategy is a holistic approach to delivering information to customers. Any company can publish content with fairly minimal effort. Let’s get started! Quick Takeaways. Image Source.

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Top of Funnel Examples Marketing & Strategy Paid Search Agency 326

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Make technical topics exciting with video. Quick Takeaways.

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Paid Search Agency Content Marketing Companies Case Studies 346

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 361

Top of Funnel Work Management Marketing Management Content Marketing 361

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. Key Takeaways: You must meet your audience’s needs by targeting your ideal customers, publishing information on the correct topics, and using effective long-tail keywords.

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Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 342

Marketing Insider Group

AUGUST 17, 2020

Can’t I just start publishing blog posts and sharing on LinkedIn or Instagram? Your business will likely want to achieve all of these goals with your content marketing: Bring more traffic to your website – You’ll need a budget for blog posts and other content to generate inbound traffic. Publish content on the right channels.

Cost 342

Cost Enterprise Management Content Marketing Work Management 342

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

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Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 188

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Marketing Insider Group

MARCH 23, 2020

The battle for customer attention is real. We know it works because the approach we use with our clients is the same : all our new customers come from the engaging, consistent, and customer-focused content we publish each week. And serve nearly 1 MILLION WEBSITE VISITORS a year! The Build-Up.

Lead Ranking 363

Lead Ranking Lead Scoring Paid Search Agency Thought Leadership 363

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Branding 363

Branding Brand Identity Advertising Agencies Content 363

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. But they won’t just float in.

Social Media 357

Social Media Top of Funnel Social Marketing Marketing & Strategy 357