Marketing Insider Group

DECEMBER 9, 2024

Align content with SEO goals by targeting relevant keywords, search intent, and user needs. It helps plan content around SEO objectives, such as keyword targeting, addressing search intent, and maintaining a consistent publishing cadence. Performing Keyword Research Keyword research is the foundation of SEO content creation.

SEO 288

SEO Marketing Websites Top of Funnel Effectiveness 288

Marketing Insider Group

DECEMBER 4, 2024

Refreshing existing blog content creates a valuable opportunity to reach new readers and boost website engagement. Recycling old blog posts boosts SEO by targeting new keywords. High-performing blog posts offer strong foundations for repurposing. Videos: Turn step-by-step guides or how-tos into short, informative videos.

Content 189

Content Lead Scoring Lead Ranking Statistics 189

Marketing Insider Group

SEPTEMBER 3, 2024

Address all critical areas, like keyword research, ad copy creation, and performance analysis, to create a holistic approach for your marketing campaigns. On-Page SEO Keyword Research and Optimization: Figure out keywords your target audience searches for online. Email Digital Marketing Checklist Video Source 1.

Paid Content 303

Paid Content Planning Work Management PPC 303

Marketing Insider Group

JULY 15, 2024

Video Source For marketers, mastering content design isn’t just a trend; it’s a game-changer. Image Source Unlike traditional content creation, which often focuses solely on producing articles or blog posts, content design encompasses a broader spectrum. It ensures that every piece of content engages its intended viewers.

Design 314

Design Content Long Tail Marketing Keywords 314

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Travel marketing material comes in many forms, including: Blog Posts Blog posts are a cornerstone of travel content marketing.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. This tactic includes using relevant keywords, optimizing meta tags, and ensuring fast load times. Industry reports help you stay informed about market trends and competitor activities.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 325

Webinar Metrics Demand Work Management Video Marketing 325

Webbiquity

APRIL 8, 2025

Consequently, today, to get the most bang for the buck from your content and influence AI search results, it’s imperative to create and repurpose content in multiple formats (text, audio, video, images, diagrams, graphs, etc.). Finally, as the tagline at the top of the Webbiquity blog says, “Be everywhere online.”

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Marketing Insider Group

JULY 31, 2024

These subdomains are beneficial for separating different products or services, targeting geographic locations, hosting blogs or forums, and isolating specific functionalities. For example, in the web address blog.example.com, “blog” is the subdomain of the primary domain “example.com.”

SEO 200

SEO Domain Marketing Management High Quality Lead 200

Marketing Insider Group

DECEMBER 30, 2024

When you share blog posts, product pages, or other website content on social media, it’s like inviting users to visit your site. Video Source The more users share and engage with your content, the more likely it is to attract backlinks from other sites. Start by researching SEO-friendly keywords relevant to your target audience.

Social Media 173

Social Media Planning SEO Media 173

Marketing Insider Group

FEBRUARY 4, 2025

” Implementing long-tail keywords reflecting user queries can elevate a sites position in voice-driven search results. Incorporating multimedia content like videos and images optimized for search further enhances visibility in AI-driven algorithms. Localized keywords and phrases boost visibility in regional searches.

Marketing AI 245

Marketing AI Trends SEO Dwell 245

Marketing Insider Group

MARCH 17, 2025

Keyword performance highlights where rankings need help. Image source Evaluate Keyword Performance Ranking for a keyword means nothing if it doesnt bring traffic. A keyword ranking in the top five but not getting clicks? High-intent keywords should send visitors to pages designed to close the deal, not generic blog posts.

Analytics 191

Analytics SEO Marketing & Strategy Lead Ranking 191

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 305

Fulfillment Video Marketing Content CTR 305

Webbiquity

SEPTEMBER 6, 2022

A well-made video is like poetry in action. Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Customers’ purchasing decisions can be significantly influenced by your video content. What are product videos?

Video Marketing 321

Video Marketing Product Generation Lead Ranking 321

Webbiquity

APRIL 15, 2025

Optimize for long-tail keywords. Target conversational and specific long-tail keywords that match user intent. Incorporate question-based keywords and phrases that reflect how people naturally speak. Leverage Video Content for Engagement Heres how to optimize your video content: Use relevant keywords.

Marketing AI 141

Marketing AI SEO Long Tail Marketing Advertising Agencies 141

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue.

Paid Search Agency 350

Paid Search Agency Companies RSS Ad Frequency 350

Marketing Insider Group

JULY 24, 2023

A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. That’s old school SEO, especially when we know our web pages end up ranking for a ton of keywords anyway. That’s where keyword clustering comes in. What Is Keyword Clustering?

Keywords 246

Keywords SERP Eye-Tracking SEO 246

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

SERP 311

SERP Keywords Eye-Tracking Planning 311

SocialPilot

APRIL 23, 2025

YouTube is a platform that provides the perfect stage for long-form videos that take up huge planning and enhancement. Learn to schedule your YouTube video and see the difference it makes in your online presence. This step-by-step guide looks at scheduling videos on YouTube to save time and increase growth for your YouTube channel.

Youtube 97

Youtube Video Marketing Custom Publishing Ideal Customer Profiles 97

WordAgents

APRIL 3, 2025

Content Planning in Action A brand launching a new product may prepare a cohesive marketing strategy: Blog posts explaining features and customer benefits Social media content reinforcing brand messaging Email marketing supporting leads and moving them toward conversion. A multi-platform approach maximizes content reach and boosts engagement.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

Marketing Insider Group

MARCH 28, 2023

We hate to complain, but there’s just too many blog posts we’re tired of seeing in 2023. Stop writing these 8 blog posts we’re tired of seeing, and trust me – you’ll thank us later. 8 Blog Posts We’re Tired of Seeing Did you know that 77% of internet users read blog posts? Back to the drawing board!

Lead Scoring 285

Lead Scoring Lead Ranking High Quality Lead Case Study 285

Marketing Insider Group

DECEMBER 5, 2024

Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis. This information directs SEO teams to develop keyword-rich content aligning with audience needs, improving search visibility. Personalized keywords not only improve rankings but also connect brands with their audiences.

Marketing Management 147

Marketing Management CRM SEO Lead Scoring 147

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 336

Video Marketing Content Marketing Content Paid Search Agency 336

Marketing Insider Group

DECEMBER 3, 2024

Video Source Start with a clear, engaging bio that captures who you are or what your brand represents. Think of it as your “elevator pitch”—a quick summary that shows your personality or brand voice, highlights what followers can expect from your content, and includes relevant keywords to make your profile searchable.

Social Media 278

Social Media Organization Media Ad Frequency 278

Webbiquity

MARCH 31, 2025

Consider this: blog posts with question headlines generate 23.3% They create annual trend predictions, educational videos, and podcasts on channels like LinkedIn, YouTube, and TikTok. Productive content formats often include: Blogs: Offer action-oriented articles addressing challenges and solutions.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Martech

JANUARY 21, 2025

Boosting SEO performance: Smaller pieces let you focus on niche keywords, build internal links and expand your sites content footprint. Repurposing involves adapting content to a new format such as converting a blog post into a video or webinar. A series of short videos that share tips or best practices.

ROI 138

ROI Top of Funnel Best Practices Marketing Analytics Tools 138

SocialPilot

JANUARY 16, 2025

Traditional SEO Using traditional SEO practices, you can optimize your website and rank it on Google, Bing, or other search engines through backlinks, technical optimization, and keywords. Keywords : In captions, hashtags, and profiles. LinkedIn : Keyword, engagement, content type, and recommendations and endorsements.

Social Media 116

Social Media SEO Media Lead Scoring 116

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. What Is Video Marketing? Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Marketing Insider Group

APRIL 20, 2021

Are you still below them in the search results for those battleground keywords? Target different keywords and platforms. Quick takeaways: Consistency in content marketing applies to every angle: expertise, topics, keywords, voice, publishing, and platforms. Cover topics in the same expertise around keyword groups.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

Marketing Insider Group

JUNE 5, 2023

Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. Instagram Optimize your profile with keywords.

Social Media 358

Social Media SEO Media Keywords 358

Webbiquity

AUGUST 30, 2024

Whether it’s a tweet, a blog post, or a LinkedIn update, make it count. Integrating visuals like videos, images, and infographics can turn up your engagement levels significantly. Use targeted keywords, carefully craft meta tags, and create content that’s worthy of links and shares. And avoid TikTok.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Marketing Insider Group

JANUARY 15, 2025

It covers everything from technical aspects like site speed and mobile-friendliness to content strategies that target high-value keywords. Tips for Optimizing Product Pages: Use descriptive, keyword-rich titles. Write unique product descriptions that include relevant keywords. Fast-loading pages with compressed images.

SEO 162

SEO Service Lead Ranking Lead Scoring 162

Marketing Insider Group

MARCH 22, 2021

Our own website ranks organically for nearly 100,000 keywords, delivering an estimated 44.3 Well, look at the keywords driving most of our traffic: Semrush. What do you notice about these keywords? One blog could be someone’s only touchpoint with your brand. Infographics and explainer videos. Guest blogs.

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. Get serious about your blog. Your blog is the foundation of your content marketing strategy. It’s great to know that you need a blog, and by now most companies do.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Scoring 363

Marketing Insider Group

MARCH 20, 2023

Sponsored text, images, or video banners featured on third-party websites. And we rank on #1 for hundreds of keywords! Create Content Using Relevant Keywords The main goal of SEO content is to rank for target keywords. Then, create a data-based list of keywords or keyphrases relevant to your company’s content.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Ranking 341

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Conduct a plagiarism analysis on this blog post : [insert blog post]. SEO Video Source: Popupsmart 44. Image Source: ChatGPT-3.5

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69